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1 THE BETFAIR STORY Mark Davies Managing Director Mark Davies, Managing Director ABAF Conference, Paris 18 September 2009 18 September 2009 CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

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Page 1: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

1

THE BETFAIR STORYMark Davies Managing DirectorMark Davies, Managing Director

ABAF Conference, Paris18 September 200918 September 2009

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 2: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

2

The Betfair Storyy

Once upon a time a man called Andrew Black (Bert to his friends) had a b i h idbright idea....

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 3: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

3

The Betfair Storyy

This bright idea was to bet on horses like you can bet on the stock kmarket....

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 4: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

4

The Betfair Storyy

But in order to get this idea off the ground Bert needed a business partner...

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 5: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

5

The Betfair Storyy

The operation needed a front man...

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 6: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

6

The Betfair Storyy

In June 2000 Betfair goes live running its first market on The Oaks....

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 7: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

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The Betfair Storyy

Things go well.....

In 2001 Betfair buys out its main rival Flutter.com

In 2002 Betfair moves to bigger offices in Hammersmith

....loads of them..... Betfair wins prizes

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 8: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

8

The Betfair Storyy

The Battle for Britain....the Gambling Act 2005....

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 9: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

9

The Betfair Storyy

Betfair starts to spread its wings....

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

Page 10: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

10

The Betfair Storyy

Talking of devils.......

Versus

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Page 11: THE BETFAIR STORY - proxy.siteo.com.s3. · PDF file1 THE BETFAIR STORY Mark Davies Managing DirectorMark Davies, Managing Director ABAF Conference, Paris 18September 2009September

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The Betfair Storyy

Betfair always strives to be the leader in its field....

42 Memoranda of Understanding

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

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The Betfair Storyy

And it just keeps on growing... 240

303

Annual Revenue (£m)

186

145

107

6

67

32

12001

2002

2003 2004 2005 2006 2007 2008 2009

CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited

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CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited