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CONTENTS Introduction : Booming Brazil ............................................................................................ 7 The Economy ......................................................................................................................... 9
Key Economic And Political Indicators ......................................................................... 9 International Trade .......................................................................................................... 11 Trade Patterns In The Automotive Sector ................................................................... 12 Government Policy ..........................................................................................................13 Local Business Sentiment ...............................................................................................15
The Brazilian Automotive Industry Today ......................................................................16 Historical Background .....................................................................................................16 Passenger Cars ................................................................................................................. 19 The Major Producers ....................................................................................................... 19
VW ................................................................................................................................. 19 Ford Motor Co ............................................................................................................. 20 General Motors............................................................................................................ 20 Fiat .................................................................................................................................. 21 Renault .......................................................................................................................... 21 PSA ................................................................................................................................. 22 Honda ............................................................................................................................ 23 Hyundai ........................................................................................................................ 23 Nissan ............................................................................................................................ 23
Commercial Vehicles .......................................................................................................... 24 Light Commercial Vehicles ........................................................................................... 26 The Major Truck Makers ................................................................................................ 26
MAN .............................................................................................................................. 26 Mercedes Benz ............................................................................................................ 27 Scania ............................................................................................................................ 27 Iveco .............................................................................................................................. 27 Agrale ............................................................................................................................ 28 Paccar ............................................................................................................................ 28
Coach And Bus Bodybuilders ........................................................................................ 28 The Component Sector ...................................................................................................... 30
Engine Production .......................................................................................................... 32 New Automotive Investments ......................................................................................... 33
Vehicle Engineering In Brazil ....................................................................................... 35 The Automotive Market In Brazil .................................................................................... 37
The Vehicle Parc In Brazil .............................................................................................. 37
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Local Preferences And Prices......................................................................................... 37 The Aftermarket .............................................................................................................. 38
Alternative Technologies In Brazil ...................................................................................40 The Flex-Fuel Phenomenon ..........................................................................................40 Biodiesel ............................................................................................................................40 Hybrid And Electric Vehicles ........................................................................................ 41
Business Challenges In Brazil ........................................................................................... 42 The Road Ahead .................................................................................................................. 44 Supplier Profiles .................................................................................................................. 44
Acumuladores Moura ..................................................................................................... 46 Aethra Sistemas Automotivos ...................................................................................... 41 Aisin do Brasil....................................................................................................................51 Aunde Brasil ..................................................................................................................... 53 Autoliv do Brasil .............................................................................................................. 54 Autometal ......................................................................................................................... 55 Automotiva Usiminas..................................................................................................... 59 Behr Brasil ........................................................................................................................ 62 Bekaert do Brasil .............................................................................................................. 64 Borrachas Vipal ................................................................................................................ 66 Bridgestone do Brasil Industria e Comercio ............................................................... 68 Chris Cintos de Segurança ............................................................................................. 70 Cinpal ................................................................................................................................ 72 Continental Group .......................................................................................................... 74 Cummins Brasil ............................................................................................................... 77 Dana Indústrias ............................................................................................................... 79 Delga Indústria ................................................................................................................ 81 Denso do Brasil ................................................................................................................ 83 DHB Componentes Automotivos ................................................................................ 85 Dura Automotive Systems ............................................................................................ 87 Fabricas Nacional de Instrumentos ............................................................................. 89 Fibam Companhia Industrial ........................................................................................ 90 Fras-Le ............................................................................................................................... 92 Freios Controil ................................................................................................................. 95 Fumagalli Automotive Wheels ..................................................................................... 97 Fundiçáo Tupy ................................................................................................................. 99 Goodyear do Brasil ......................................................................................................... 101 Grupo Brasil .................................................................................................................... 103
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Hyosung do Brasil .......................................................................................................... 106 Indústrias Arteb ............................................................................................................. 108 Iochpe-Maxion ............................................................................................................... 110 Jardim Sistemas ..............................................................................................................114 Kieper do Brasil ............................................................................................................... 116 Magna Seating ................................................................................................................ 118 Mahle Metal Leve.......................................................................................................... 120 Mangels Industrial ........................................................................................................ 123 Maxion Componentes Automotivos ......................................................................... 125 Maxion Rodas e Chassis ................................................................................................ 127 Michelin .......................................................................................................................... 129 Nemak Alumínio do Brasil ............................................................................................ 131 NFP Steering DriveSol .................................................................................................. 133 NSK do Brasil .................................................................................................................. 135 NTN do Brasil.................................................................................................................. 136 Pirelli Pneus .................................................................................................................... 138 Plascar.............................................................................................................................. 140 Plastic Omnium ............................................................................................................. 143 Proema Automotiva ...................................................................................................... 145 PST Electrônica .............................................................................................................. 146 Randon ............................................................................................................................ 148 Robert Bosch ................................................................................................................... 151 Romi ................................................................................................................................ 154 Sabó Group ..................................................................................................................... 157 Saint-Gobain Sekurit Brasil ......................................................................................... 159 Sifco .................................................................................................................................. 161 Sociedade Fabricante de Peças .................................................................................... 164 Soplast ............................................................................................................................. 166 Stanley Electric do Brasil ............................................................................................. 167 Sumidenso do Brasil ...................................................................................................... 169 Suspensys Sistemas Automotivos ............................................................................... 171 Takata Petri .................................................................................................................... 174 ThyssenKrupp Group ................................................................................................... 176 TMD Friction do Brasil ................................................................................................. 178 Tower Automotive do Brasil........................................................................................ 180 TRW Automotive .......................................................................................................... 182 Valeo Sistemas Automotivos ...................................................................................... 185
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Vibracoustic do Brasil ................................................................................................... 187 Visteon Sistemas Automotivos .................................................................................. 189 WHB Componentes Automotivos .............................................................................. 191 ZF do Brasil ..................................................................................................................... 193
Table of Figures
Figure 1: Light Vehicle (<6.0t) Production in Brazil by Manufacturer (2003-2012) . 17 Figure 2: Light Vehicle Production Plants in Brazil (Names in Red) .......................... 18 Figure 3: Medium/Heavy (>6.0t) Production in Brazil by Manufacturer (2003-2012) ................................................................................................................................................ 25
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