The Changing Face of Kolkata

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    KOLKATAKOLKATA

    KOLKATA

    The changing face of Kolkata

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    KOLKATA

    West BengalThe resurgence of West Bengal is truly on. The state is now

    benchmarking itself against the best in the country.

    Population: 80.22 million (9% of total population of India)

    Source: Wbidc.com

    n As against the present growth rate of index of industrial production

    of 2.3% at the national level, the index of industrial production

    in West Bengal has been much higher at 4.6%.n Superior human resources which includes trained technical.

    Manpower in engineering, management and basic science.

    n Excellent communication facilities and accessibility provided by

    broad gauge railway, airport, national highways and sea ports.

    n According to Hewitt Associates, Calcutta ranks high on destinations

    of choice for IT-enabled services (ITES) companies.

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    KOLKATA

    West Bengal Back in the InternationalMarket

    Source: Compassindia.com

    nMcKinsey & Co., the American consulting major, says, " West Bengalshould prove highly attractive to investors because of its fundamentalbusiness advantages.

    nThese are:nthe size and wealth of its marketsnthe quality of certain key resources, such as its agriculture, itspeople and its culturenthe positive impact of a relatively low competitive intensity,andnthe government's increasingly pro-investor stance.

    nThe international optimism on opportunities in West Bengal wasemphasized when Howard Hughes of Price Waterhouse Consultancy,London, said, " West Bengal, a pioneer in industrial growth in India, istoday well-geared to take up challenges and provide attractiveinvestment opportunities."

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    KOLKATA

    West Bengal, Business Outlook

    Source: Compassindia.com

    nBusiness AttractivenessnCII Rank 11/36nNasscom Rank in ITES / BPO Super 9 4/9 (Rank 1in Power)nIn a study by the Gartner Group, Calcutta ranked 1 in poweravailability.

    nBusiness ActivitynCommercial City: Several MNC & large companies like CognizantTechnology Solutions, Schlumberger Sema, Tata ConsultancyServices, Pricewaterhouse Coopers / IBM, Siemens & Wipro ITCenter (coming up)nBanking & Insurance Center: 15 foreign & national banks haveoffices here. Calcutta is also one of the largest insurance centers in

    the country Port City: Calcutta has one of Indias largest ports interms of volume.

    nDevelopmental EffortsnProactive government, single window clearance, majorimprovement in social infrastructure & efforts to change the

    negative perception of the state.

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    KOLKATA

    West Bengal, Social Infrastructure

    nLifestylenCalcutta offers an excellent lifestyle at affordable prices.nLong known as the cultural capital of India, Calcutta also has avibrant club culture, shopping malls, racecourse, several luxuryhotels & specialty restaurants

    nPublic TransportnPublic transport is very good, safe & inexpensive buses,metro rail & the circular railway connect the city and itssuburbs.

    nConnectivityn

    Domestic connectivity by rail & air is excellent.nCalcutta also has an international airport and is the gateway to

    East India and Far-East Asia.

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    KOLKATA

    SEC of Households in Kolkata

    % Dispersion

    Source: National Readership Survey 2006

    A1+

    A1, A2

    B1, B2

    c

    D

    E

    3.7

    14

    20.4

    19.4

    23

    23.3

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    KOLKATA

    Market Spread Readership Indias Top 8 Metros

    55 per cent of ToI readers in Kolkata belong to SEC A

    TOI- Times of India

    SEC A

    Source: National Readership Survey 2006

    2074

    1670

    276

    6

    182

    586

    168 186

    331

    1465

    866

    142

    4 91 101 89

    0

    250

    500

    750

    1000

    1250

    1500

    1750

    2000

    2250

    Delhi Mumbai Kolkata Chennai Hyderabad Bangalore Ahmedabad Pune

    TOI Total Readership TOI SEC A

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    Kolkata - English Dailies SEC A

    746

    428

    276

    142

    202

    12882

    41 6 3

    0

    100

    200

    300

    400

    500

    600

    700

    800

    Telegraph TOI Statesman HT IE

    Total Readership SEC A

    51 per cent of TOI Readers are in the Socio Economic Group A

    TOI- Times of India, HT- Hindustan Times, IE Indian Express

    All figs in 000s.

    K lk E li h D ili

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    Kolkata English DailiesMonthly Household Income 10K+

    46 per cent of TOI readers belong to the Monthly Household Income group of Rs 10 K +

    Source: National Readership Survey 2006

    746

    377

    276

    127

    202

    11082

    45 6 3

    0

    100

    200

    300

    400

    500

    600

    700

    800

    Telegraph TOI Statesman HT IE

    Total Readership MHI 10000+

    TOI- Times of India, HT- Hindustan Times, IE Indian Express

    All figs in 000s.

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    Kolkata English DailiesEducation Graduates +

    746

    405

    276

    165

    202

    145

    82

    37 6 5

    0

    100

    200

    300

    400

    500

    600

    700

    800

    Telegraph TOI Statesman HT IE

    Total Readership Grads+

    60 per cent of TOI readers in Kolkata are Graduates +

    All figs in 000s.

    TOI- Times of India, HT- Hindustan Times, IE Indian ExpressSource: National Readership Survey 2006

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    Kolkata English BusinessPublicationsTotal Readership

    All figs in 000s.

    93

    3

    38

    28

    19 1612

    4

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    ET HBL BT BW B&E OLM BI BB

    Broadsheets : ET Economic Times, HBL Hindu Business Line.

    Magazines : BT Business Today, BW Business World, BI Business IndiaSource: National Readership Survey 2006

    The Economic Times is the number one English business publication

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    Circulation English DailiesEdition Comparison

    0

    50000

    100000

    150000

    200000

    250000

    300000

    350000

    400000

    450000

    T T 182502 389548 421183

    S T S 97246 146234 158673

    T OI 97784 217777 285165

    20 04 2005 2006

    TT-The Telegraph; STS-The Statesman; TOI-The Times of India;

    Source ABC Jan-July. Figures for TOI in 2005 are July-Dec figures.

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    0

    50000

    100000

    150000

    200000

    250000

    300000

    350000

    400000

    450000

    T T 1825 02 389548 42 11 83

    S T S 97246 146234 15 86 73

    T O I 97784 217777 28 51 65

    2004 200 5 20 06

    Circulation English DailiesMetro Comparison

    TT-The Telegraph; STS-The Statesman; TOI-The Times of India;Source ABC Jan-July. Figures for TOI in 2005 are July-Dec figures.

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    More Pages More Vibrant

    vTwenty pages of news, views and analysis

    vThe best of national, international and sports

    vFour pages of local news in addition to local sports and businessnews

    Uncluttered and relevant environment for ad communication

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    Editorial

    Associate your product with the best

    vContemporary

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    Thought provoking

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    Interactive & Reader Friendly

    Peoples power

    ContestsReaders Forum

    Higher visibility foradvertising

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  • 8/14/2019 The Changing Face of Kolkata

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    Calcutta TimesEveryday

    v 6-8 pages of infotainment

    vA finger on the pulse of thecity

    v Straight answers, Backbeat,Kolkata is Talking About,Entertainment and more

    v Rouge, Whats Hot

    City centric - ideal for citybased advertising

    Education Timeson Mondays

    vInvaluable career guidevCareer counselingvHandy hintsvCampus happeningsvInternational

    educationvInteractive

    Catch themyoung

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    Times Ascent

    Every Wednesday

    v 6-8 pages of the bestappointmentopportunities in India

    and overseasv Extra pages on classified

    recruitment

    Higher visibility withcolour

    Classifieds

    EverydayvMarket leader in advertising

    volumes

    vMaintains leadership in

    MatrimonialsvSunday Classifieds is a special

    section carrying Matrimonialsand regular ads

    Higher visibility withclassifieds display

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    Times Property

    Every Friday

    v4-6 pages of the best inreal estate

    vEditorial highlights from

    industry leaders andprofessionals

    Realty News you can use

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    WHATS HOT

    What's Hot . is a weekly compact magazine that seeks to provide readers with hot ideas andinformation for the weekend ideas. The magazine is delivered free with the Times of India

    (Delhi, Mumbai and Kolkata editions) every Friday. It spans the weekend from Friday to Sundayin terms of dateline as well as content. Being compact in size and using high quality SNP it hasa minimum pagination of 40 pages.

    The various topics covered are:Cover story : On a hot new lifestyle trend, relevant to young urbanites

    Weekend Watch: An 8-10 page section listing interesting Events and Happenings in the city; atelevision guide highlighting the most interesting program; Reviews of Books/Movies/DVDs

    Hot Spots : Interesting destinations in India/Abroad AND LOTS MORE..This celebratory environment would help advertisers to integrate their ad messages and

    sharply improve their potential of being noticed and therefore acted upon.

    Basically, What's Hot is a sure shot way of converting eyeballs to footfalls!

    NEW

    WHATS HOT THE RATES

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    1-2 3-5 6+ Multiple

    14 11 10 10

    Validity 30 days 60 days 90 days

    1-2 3-5 6+ Multiple

    Display/Financial 13 13 11 11

    Validity 30 days 60 days 90 days1-2 3-5 6 +

    75% 60% 50%

    Size of advt. in sqcm 1-2 3-5 6+ Multiple

    12-239 7 6 5 5

    240-600 7 6 5

    601+ 7 5 5

    Validity 30 days 60 days 90 days

    Whats Hot

    US $ PER. SQ.CM RATES & PACKAGES

    Number of Insertions

    Retail

    What's Hot- Mumbai

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    What's Hot- Kolkatta

    In case of any queries pl. contact the respective marketing coordinator

    Number of Insertions

    WHATS HOT THE RATES

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    Regular Kolkata Advertisers

    Hewlett PackardTimes Internet LtdFord IndiaHyundai MotorsLG Electronics

    Maruti UdyogITC LimitedPantaloon RetailSkoda Auto IndiaIIPM

    Sahara IndiaPCS Ind LtdKolkata MunicipalCorporationBajaj Auto

    ONGCPepsiLICMadura GarmentsBharti Cellular

    IBM IndiaSingapore TourismJet AirwaysICICI Bank LtdGovt. of West Bengal

    SonyIOC

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    THANK YOU