Presented by…ANKITA JAINDISHA MAHAJANHITALI MAKKARINDRANIL BHOWMICKAMBESH KUMAR SRIVASTAVAASHISH SHARMA

Difference between Younger Generation & Older Generation

• More comfortable with the use of technology

• They want to solve any problem with the involvement of technology

• Look for constant feed back & recognition

• Not comfortable with the use of technology

• They rely on the traditional ways to solve a problem

• Traditional as they want annual reviews

Gen OGen Y

• Financially smart decision makers• Maintain the work-family balance• Change is life• Ongoing learning• High expectations on self as well as on the

employer• Goal oriented• Immediate responsibilities

Characteristics of the Gen Y

The new trend set by gen Y

CHANGING DEMOGRAPHIC AND PSYCHOGAPHIC PROFILE OF URBAN INDIAN YOUTH

Comfort with technologyManagement styleFinancial smartnessBalance between family and work lifeAgeing factorLoyalty towards firmSelf expectationExpectations from employerImmediate responsibilityGoal oriented

OLD GENRATION VS GENRATION Y

PLACE

ADVERTISING

TelevisionNewspaper

Health Clubs

SALES PROMOTION/PROMOTIONAL SCHEMES

Dimensions Objective- To study the consumer behavior

MARKET SURVEY

• Desire Of Consumer• Features, a Consumer

Wants in a T-Shirt• Disposable Income• T-Shirt Preference• Purchase Preference-

Organized/unorganized retailer

Product Development

Different Age Groups :For Teenagers (13-21) –any comment or slogan or jargonFor middle Youth-A Couplet

Picture may Suite

Size Of the T-Shirt (Small, Medium or Half Sleeves etc.)

Price Determination as per the Quality & Income Level

Either Embossed or Plain

Work upon 4p’s-Properly introduce it to the customers. Allocate the product according the demand pattern Try to place it into the nodes and links of the consumer Develop a sound distribution channel to avoid shortage of goods in market Motivate consumers to buy more and provide such a quality that they buy it again And yes consider there feedbacks and renovate your product according there wants

Try to get more and more feedbacks Analyze feedbacks and jot down major problems Check that those feedbacks are relevant and achievable As feedbacks tell us what new changes dose the consumers are likely to see in the products Check if is there any social, economic, political, personal of functional risk associated with the product Is the product attributes are beneficial to consumers or not