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The Deloitte Consumer Review: Reinventing the role of the high street. The sixth edition of The Deloitte Consumer Review series looks at the regeneration of the UK high street as it faces pressures such as a post-recession economic environment, digital acceleration and changing consumers. Download the report: http://www.deloitte.co.uk/consumerreview
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www.deloitte.co.uk/consumerreview
Always connected and on-the-go, how do we use our smartphone?THE DIGITAL LIFE
Develop a mobile strategy with consumer needs at the coreTHREE FORCES DRIVING THE REVOLUTION
16-24 year olds are taking the leadCOMING OF AGE
46%SEARCH/USE
ONLINE VOUCHERS
34%STREAM MUSIC
32%PLAY ONLINE
GAMES
70%SEARCH FOR
INFORMATION
57%SEARCH FOR
PRODUCTINFORMATION
63%USE NAVIGATION
OR MAPS
50%BUY GOODS
42%BUY SERVICES
generation Z allvs
59% 34%REACH FOR SMARTPHONETO SEARCH ANYTHING
63% 48%DOWNLOADED SOCIAL MEDIAAPP IN LAST 12 MONTHS
52% 40%PREFER SEARCH RESULTSRELEVANT TO THEIR
LOCATION
1 in 2 1 in 3PREFER TO SHOP USINGAN APP RATHER THAN
WEBSITE
Own asmartphone
Own alaptop
Own adesktop
Own a tablet
Do not owna device
60% 23%41%
89%of 25-34 year olds
72%compared to 58%
10 months ago
1%
It would take 61% of people less than an hour to realise they have lost their smartphone
51%USE ONLINE
BANKING
59%UPDATE SOCIAL
NETWORKING SITES
1 in 4update social networkingsites daily
44% want more apps fortheir everyday activities
Many have declared the ‘end of the high street’ but we believe it will continue to be animportant place where innovative, consumer-focused businesses will grow and thrive.
It remains the consumers’ number one choice for shops, services and leisure activities.
of consumers are happy with the convenience of their local high street61%
THE HIGH STREET IS STILL THRIVING
... and 73% want a say in the shops and services available on their local high street.BUT CONSUMERS WANT MORE ...
The Deloitte Consumer ReviewReinventing the role of the high street
HIGHST.
43%visit
restaurants
restaurants
57%WANT MOREINDEPENDENT SHOPS
45% want free Wi-Fi onthe high street
Consumers are demanding an omnichannel experience from their high street.DIGITAL SHOULD COMPLEMENT, NOT COMPETE
The future will see high streets tailored to the needs and aspirations of the local population. The recipe for a success contains three key elements.
THE FUTURE?
47% agree that empty storeswould make convenientcollection points foronline shopping
1 in 3 want to use a Click &Collect service
1 in 10 consumers already orderproducts online and collectthem in store
CONVENIENCE The unique selling point: local and instant access
to products.
EXPERIENCE Create an overall high street experience that cannot be replicated online to attract and engage with consumers.
OMNICHANNEL Capitalise on convenience and the enhanced experience using digital technology.
59%do top-upgrocery
shopping
groceries
58%visit for banking/financial services
financial
52%go to high street cafés
cafe
55%purchase
beautyand personalcare products
beauty
50%buy clothingand footwear
fashion
48%WANT MORE PARKING SPACES
60%WANT FREEPARKING
59%WANT A WIDERCHOICE OF STORES
44%WANT MOREENTERTAINMENT
46%WANT MORE COMMUNITY ACTIVITIES
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