Greater Merseyside Digital ChallengePartner Workshop – 16th February 2006

a Sponsor’s Perspective

Peter ConnorNorth West Regional ManagerGM North & Central England, BT Regionspeter.connor@bt.com

The Digital CommunityA Challenge for the Digital Age

ODPM £9m Challenge to drive ICT innovation (BT is a UK partner)

Details and programme at www.digitalchallenge.gov.uk

April to Dec 200610 innovative & collaborative projects in England each to receive £200k enabling funding to develop a fuller Digital Challenge proposal and begin the transformation of their community, with a framework for all local authorities to benefit from the programme

Jan 07 to March 2010National “Digital Community” wins £7m and realises its Challenge Vision

Region, City or similar sized area

LA-led Partnership of private, public, community, voluntary interests

Exemplar project for Digital Technologies optimising inclusion, tackling deprivation: achieving social cohesion, economic well-being, quality of life:

- Empowerment- Service Transformation- Efficiency

Generating lessons for others, scaling up success

The Digital Challenge – Bid Criteria

BT partnership support for ICT as a transformational enabler in the delivery of sustainable communities and achieving public value

BT support for Greater Merseyside, NWDA, Intellect briefings Feb-Mar 06. Intellect Seminar Themes closely following Digital Challenge objectives:Sustainable DevelopmentInnovative Broadband ContentCommunity Engagement & PracticeEducation, Learning & Health www.intellectuk.org/events/diary.asp

BT entry on Digital Challenge Marketplace as organisation interested in providing products and services to entrants. Links to this andassociated initiatives on www.digitalchallenge.gov.uk

The Digital Challenge – BT engagement

The Digital Challenge – BT engagement

a scaleable partnership opportunity …to make a difference

• To support transformational digital leadership in the Local Authority delivery of sustainable communities and achieving public value

• To support the creation and delivery of exemplar Digital Community projects

• To test and refine innovative new approaches and applications in partnership

• To generate new scaleable and sustainable partnership models for intervention

BT partnership priorities for the NW• North West to innovate, lead and thrive as a Digital Networked Economy

• Building upon world-class broadband coverage, helping people to make maximum use of new services

• Supporting Creation of Innovative ICT Projects to contribute to & showcase business competiveness, improved GDP, greater productivity and healthier communities

• Closing the Digital Divide by helping to increase ICT & Internet usage

• Helping to enable the Transformation of Government Services through the creation of “smart” cities & communities with pervasive Broadband

• Supporting Growth Areas through 21CN deployment

Partner Priority Strands for 06-7Embedding ICT and Broadband in Strand delivery:

Peter Connor – BT Regions 16.2.06

Business

Learning

Public Services

Communities

100% Broadband Enablement + Migrating to 21CN

Multiple Access Devices and Innovative ICT Products

Scaling Take-up

Innovative Rich Content

Innovative Applications

Northwest Regional Economic Strategy 2006

Ministerial Submission December 2005 (NWDA on behalf of NW)

Support ICT usage and digital content development

• Support companies to use and harness the benefits of ICT and digital technologies; and the development of digital content

• Encourage homeworking and mobile working via ICT usage

Develop ICT Infrastructure

• Continue to grow and develop the ICT infrastructure, particularly in rural areas

Community

• Develop high quality local services: key issues include access for all via the internet, ensuring no digital divide

Skills and Education - ICT skills focus

ICT Strategy for England’s Northwest

NWDA September 2005

ICT & Digital Technologies: NW RES

NW Broadband Partnerships

and many more partnerships & champions….

• 100% UK coverage near to completion thanks to public and private initiatives

• 99.9% UK coverage Jan 06

• 99.99% NW coverage Jan 06

• Greater Merseyside and Greater Manchester achieved 100% coverage in partnership in 2004 …2nd only to London

• UK is the leading nation in G7/G8 for broadband availability

ADSL Broadband Availability

NW ADSL Broadband Take-up Mar 03 Mar 04 Mar 05 Jan 06 UK 4.68% 9.6% 19.5% 27.5% North West 2.66% 7.9% 16.8% 24.7% Cheshire 3.08% 9.72% 21.0% 30.9% Cumbria 1.95% 7.47% 17.7% 28.4% Greater Manchester 3.31% 7.88% 15.6% 21.7% Lancashire 2.22% 8.36% 18.3% 27.5% Merseyside 1.73% 6.29% 14.1% 20.9% London 14.8% 24.9% 31.2%

40% UK population not using internet; 70% SMEs not using broadband

Speed

Convenience

Content, Services, Applications

UK Broadband is here

Time

Today speed is no longer a hindrance …..

Tomorrow, content will be a differentiating factor...

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Early adopters 13.5%

Early majority34%

Late majority34%

Laggards 16%

Mass Marketing Broad Segments Micro Segments

Value Added

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Stages of Broadband Market Development

Retaining & serving customers

Organisations are increasingly reliant on networked IT services

The world around has changed………we all face new Challenges

Profitability

A Digital Networked Economy is emerging..

A Connected WorldConnecting people to people, people to systems and business to business, any time, any place, any device…..

A Digital Networked Economy

BT Adastral Park

BT Exact & BT LoBs

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Customer Experience& Systems

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Market pull

Technology push

Health

Government

Leisure

Entertainment

Communications

Shopping

Education

Connecting Your World Completely

Business

Individuals

Communities

Security

Tourism

Digital Inclusion a Government cross-departmental transformational priority“Digital inclusion is not about computers, the internet or even technology; it is about using technology as a channel to improve skills, to enhance quality of life, to drive education and to promote economic well-being across all elements of society.”

Andrew Pinder, e-Envoy:‘Enabling a Digitally United Kingdom’ Cabinet Office Oct 2004

“We are committed to ending the digital divide for families with children by the end of the third term.”

Prime Minister:‘Connecting the UK: the Digital Strategy’ Cabinet Office, March 2005

“The Digital Challenge is about setting the vision for and taking the next bold and radical steps in creating a digitally enabled society. …Success will depend on a highly focussed and effective partnership of private, public, community and voluntary interests. …Success measures will include a tangible demonstration of the power of digital technologies in optimising inclusion and tackling deprivation.”

Digital Challenge prospectus, ODPM Dec 2005

Digital Inclusion Examples of BT engagement to date

BT CSR campaigns and awards to improve communication skills: BT Education and volunteering

Communication skills for life, BT Schools Awards, Seen & Heard BT Fundraising

Childline’s ‘Am I listening? Digital Inclusion

EverybodyOnline, eWell-Being Awards, BiTC, Work Works,BT Internet Rangers, NetMums, Community Connections, Age

Concernhttp://www.btplc.com/Societyandenvironment/index.htm (BT CSR)http://www.citizensonline.org.uk/everybodyOnline (10 EOL projects)http://www.sustainit.org (eWell-Being Awards 15.3.06 + case studies)

BT people on local community bodies both professionally and personally

BT’s increased engagement in exemplar area-based local digital inclusion projects e.g. Kensington Vision, Liverpool 8 EverybodyOnline

Record labels

Local news channels

Film companies

BT Rich Media enables thousands of content publishers to reach millions of people

Local football teams

Customers

Home publishing

Kensington Vision, Liverpool

Kensington Vision, Liverpool

An automated intelligent supportive home care system using an array of environmental sensors and a broadband gateway

Works with the occupant to help

maintaintheir independence and

safety.

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Event Count: 134285

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Liverpool Telecare Pilot

Business and Broadband

Starting with the bottom line…..

• a survey from leading analysts, Fletcher Research, showed that small and medium sized businesses could add up to £4.7 billion a year to their bottom line by embracing broadband

Connecting the UK:the Digital Strategy

“Today the effective use of broadband is the key to improved productivity and economic competitiveness.”

CabinetOffice & DTIPrime Minister’s Strategy UnitMarch 2005

Creating the online economy…value of broadband for business

Faster access to customers and suppliersLink directly with customers and suppliers for fast ordering and supply

management

Creating new ways to do business Realise the potential of a quality website to market and sell products and services

Lowers the cost of doing business Enables new solutions to help drive operational efficiencies and control costs

Employee productivity growthEnabling remote working and enhanced communication services ie video conferencing and increased speed of file transfers

New opportunities now easily accessible Offers access to new applications and services not

traditionally available to small businesses

• potential increased revenues of up to 50% using broadband

• 32% experienced better performance in sales revenues

• 46% have experienced cost savings by using broadband connectivity

• 31% of businesses have already experienced growth in sales

• nearly 80% of the SMEs are forecasting growth in their revenues in near future by utilising Broadband connectivity

• 72% of the businesses are now utilising Broadband in the procurement process and 36% of them are already experiencing cost savings

• 75% said that Broadband is helping them in balancing home/work life, with the major benefits including: working from home; more work done than before Broadband connectivity; more spare time than before; reduced travelling; and easy transfer of files.

Research by Bolton University on behalf of Bolton partners

Bolton SMEs: Broadband benefits

Broadband isbecoming the

standard communications technology for

business

83% of broadband users would not go back to dial-up even if it was

free

Broadband:

The role for communications inbeating congestion

Congestion and Broadband report

• BT partnered with CBI, RAC Foundation and Bradford University

• Digital high speed communications can play a major role in beating congestion and sustaining the environment

• People in the North West drove 34.6 billion miles in 2003

• Mileages driven in UK are increasing at an average of 2% a year

• 19% of North West internet users who do not currently work from home would like to …this could reduce commuting mileage by 9%

• Businesses, Government and individuals should look at how, when and why they travel …... a 6% reduction in UK car and taxi mileage would save 14.5 billion miles a year i.e. equivalent to 17 million cars foregoing a trip from Land’s End to John O’ Groats

• Report can be downloaded from www.bt.com/travelsubstitution

21st Century Network Programme delivering the next generation of converged, multimedia communications

• Unparalleled investment - BT will invest up to £10 billion in the world’s

most advanced, innovative next generation network enabling the

introduction of new services at a speed that is impossible today

• Fuelling the UK economy - Putting the UK at the cutting edge of innovation

and providing industry with real competitive advantage

• Deployment is on track - build and rollout planned over the next 5 years

• Vital to drive broadband take-up now to create immediate solid platform of

usage and applications to benefit NW businesses & communities!

• 21CN will help “futureproof” the North West’s economic growth, driving

productivity, innovation, enterprise …supporting economic, social

& environmental sustainability in all of our communities.

Potential Customer benefits of 21CNFREEDOM SPEED CONTROL

PERSONALISATION PRODUCTIVITY SIMPLICITY

Any to any device connectivitySeamless fixed-mobile roamingHigh speed access on the moveEasier flexible and remote workingLocation agnostic

Greater access speedsNew services made available fasterNo waiting for service provisionService changes made in real time

Self service of new servicesSelf service of service changesFlexible bandwidth on demandLocation agnostic

Converged voicemail servicesGreater intelligence in the networkSecure access to service and data

Easy home/remote workingAlways connected, if you chooseSeamless fixed-mobile roamingFast access to DN

Ease of useSeamless fixed/mobile transferIntegrated billing

BUSINESS PRODUCTIVITY INVESTMENT COMPETITIVE ADVANTAGE

CONNECTED SOCIETY DIGITAL ECONOMY SOCIAL INCLUSION

Will enable the flexible workforceSeamless access anywhereAny to any device connectivityHigher access speedsControl of service provision/change

Major capital investment programmeWill help attract investment into UKWill support allied UK innovationWill attract related skills and employment

Will help British business competeEnables participation in DNEFlexibility will help attract skills

Creates a broadband societyInvestments for everyoneNo rural disadvantage

Broadband access to new ideas and services•Supports provision of online education and healthcare•Supports e-government

Will help bridge the digital divideWill enables social inclusionWill support e-democracy

Social & Economic benefits of 21CN

Working in partnership, by 2007:

– The UK economy could be boosted by up to 7.5 billion pounds through productivity gains attributed to broadband - Centre for Economic and Business Research, CEBR

– Up to 16 billion fewer miles could be driven as broadband enables more people to work from home and shop online - Department for Transport, DfT

– Every school child in Britain will be able to learn via broadband - Department for Education and Skills, DfES

– More than 18 million people in the UK will be shopping online - Verdict on e-retail 2005

– Millions of hospital outpatient appointments will be booked over broadband. NHS

The Digital Networked Economy

Potential scaleable ICT priorities for Gtr Merseyside

• Transformational Digital Leadership in the Local Authority delivery of sustainable communities and achieving public value

• ICT adoption by SMEs

• Flexible working

• Digital Inclusion

ICT as a Transformational Enabler

Joining up…..

Thank You