THE DIGITAL MUSEUM AS

PLATFORM

Cultural Institutions, Libraries and Open Linked Data by GFII, Paris 2013

Jacob R. Wang, National Museum of Denmark, @jacob_wang

PrsentateurCommentaires de prsentationThank you for inviting me.

Ive never wanted to know french more than I do today!!

My name is Jacob and Im Head of Digital Media at the National Museum of Denmark.

My work is primarily focused on digital strategy and digitisation. Currently we are working to redefine and modernize our museum into what we call The Digital National Museum.

OUTLINE Preamble // The switch from broadcast

CASE // #HACK4DK

Digital strategy // Look ahead, act now!

// Build a platform

The National Museum of Denmark Established 1807

550 employees | 1 million hours | 35 million Euro

The National Museum of Denmark Established 1807

10 million objects| 2 million images | 1 library

MISSION The National Museum embody and develop the prerequisites for

everyone to be able to gain insight into cultural history

PrsentateurCommentaires de prsentationAnd all our efforts are guide by this statement:

Our mission: to embody and develop the prerequisites for everyone to be able to gain insight into cultural heritage.

It might seem a little clunky, but thats my poor translation.

Were not in the MONEY-business

Were in the VALUE-business!

(RE)USE = VALUE

Experience economy | Education | Cultural plurality

PrsentateurCommentaires de prsentationIt might be obvious to many of you, but I feel its important to note nontheless.

We as museums are not put in the world to make money, were here to make a difference and affect people lives.

We want to help people gain insight and perspective. For us, USE and reuse of cultural heritage stuff equals value.

PrsentateurCommentaires de prsentationVIDEN

So were about KNOWLEDGE creation and sharing.

And as you probably know, knowledge needs mediation to be valuable!

Books are still one the most used media for transmitting knowledge

Odense City Museums, 1998

1950s - Invented and developed

1990s - Commercially available

2000s - Exponential growth all over

Were here

PrsentateurCommentaires de prsentationSource: http://arstechnica.com/business/2012/05/bandwidth-explosion-as-internet-use-soars-can-bottlenecks-be-averted/

Graphics from Smithsonian Learning Model >> CLICK ME

NEW social, communication, learning, creation, sharing

MECHANICS

http://smithsonian-webstrategy.wikispaces.com/Strategy+--+Themes

SO WERE MOVING From broadcast to dialogue

From product to platform

From analogue to digital

PrsentateurCommentaires de prsentationAnd all our efforts are guide by this statement:

Our mission: to embody and develop the prerequisites for everyone to be able to gain insight into cultural heritage.

It might seem a little clunky, but thats my poor translation.

PrsentateurCommentaires de prsentationIn the fall 2012 Denmark had its first cultural heritage hackathon.

Inspired by Europeana, who have held a series under the name #hack4europe we called it #hack4dk

HACKATHON A hackathon is an event in which computer programmers and

others in the field of software development, like graphic designers,

interface designers and project managers collaborate intensively

on software projects.

Wikipedia

PrsentateurCommentaires de prsentationA hackathon is an event in which...

So in october last year

Danish Agency for Culture

National Museum of Denmark

Royal Library of Denmark

The State Archives

We want to do a hackathon!!

To push for more open data

To have something cool built

To get in touch with developers

PrsentateurCommentaires de prsentationThis is what our hakathon looked like

50 people, 10 prototypes, 1 party

#HACK4DK KICKOFF October 2012 8 Ignite talks on open data/culture/source

Videocamera = Youtube ;)

PrsentateurCommentaires de prsentationIm here to have fun and do cool stuff

Im here to meet fellow geeks and talk about common interests

Im here to network and meet new people

Im here because I heard Microsoft is buying beer and they owe one!

10 PROTOTYPES Kulturarv

Datafest

Adopt a mound

Near something

Dead neighbours

YES Image analysis of artworks

Image mosaic/smashup

Danebrosmnd

SMK geoscraping

Mapping artworks

PrsentateurCommentaires de prsentationKulturarv (augmented reality on showing protected and preservation-worthy buildings)Datafest (a generic crowdsourcing tool using OAI-PMH)Adopt a mound (a concept on civic engagement in heritage)Near something a site showing the distance to the nearest somethingDead neighbours (a service showing who lived where in Copenhagen)Image analysis of artworksImage mosaik/smashupDanebrosmnd (putting important people on a timeline)SMK geoscrapingMapping artworks

PrsentateurCommentaires de prsentationThe winner project!

Augmented Reality by Code United

Built on the data from the Danish Agency for Culture

Protected and unique buildings...

OUTCOMES?

Documentation of #hack4dk 2012: http://goo.gl/gmPuv

http://goo.gl/gmPuv

GREAT MEDIA-

COVERAGE Hack-a-what?! Sounds interesting!

FIRST CONTACT With developer communities in DK

GREAT FUN Everybody had a blast!

COOL PROJECTS Ideas and perspectives from outsiders

This hackathon is a good example that ()

cultural institutions have embraced the digital

challenge.

In my view, culture has great potential to become a

much larger force in the Danish society, and free

access to culture data is a big step in the right

direction.

- Uffe Elbk, Minister of Culture

OUTCOMES for us Deployment of Natmus API (beta)

Documentation of Royal Library API

Deployment of CPH City Archive API (alpha)

Real-world application of DK Heritage Agency API

Raised awareness of the value/potential of open data

PREPARATION year easy + 2 weeks intensive planning

Budget: 4 x 650 Euro + 1300 Euro from Microsoft

Tools: Tumblr, Twitter, Facebook, G+ Hangouts, Google Docs

#HACK4DK 2013 MORE DATA, MORE TIME, MORE FOCUS

NEW PARTICIPANTS Institutions

Developers

Designers (GFX, UX, UI)

Concept designers

Storytellers

Teachers

Editors

MORE THEMES Gaming

Culture

Turism

Borgerservice

Education

#HACK4DK 2013 1st weekend in October (not confirmed)

MORE DATA, MORE TIME, MORE FOCUS

NEW PARTICIPANTS Institutions

Developers

Designers (GFX, UX, UI)

Concept designers

Storytellers

Teachers

Editors

MORE THEMES Gaming

Culture

Turism

Borgerservice

Education

MISSION The National Museum embody and develop the prerequisites for

everyone to be able to gain insight into cultural history

MISSION The National Museum embody and develop the prerequisites for

everyone to be able to gain insight into cultural history

We cant do that alone!!!

MISSION The National Museum embody and develop the prerequisites for

everyone to be able to gain insight into cultural history

Via 3rd party mashups

Creating mashable content

DIGITAL HERITAGE STRATEGY Principles, tactics, trends and perspectives

PrsentateurCommentaires de prsentationOk, so finishing off Id like to say a few words on our take on strategy, that might be an inspiration to you.

Photo: http://preparingyourfamily.com

PrsentateurCommentaires de prsentationGetting back to my museum, this is where were at right now.

The world is definately changing around us. New challenges, new practices and new tools are here.

I admit, its a bit overdramatic, but I really like this image for its ability to illustrate and communicate a sense of urgency.

And my point obviously is: We, The National Museum, are not where we want to be

Further Social Local Mobile Web 2.0

Semantic Web, Singularity, The future

Built for the early web + broadcast

Photo: http://preparingyourfamily.com

PrsentateurCommentaires de prsentationEarly web =No linked data.

THE STRATEGIST I will predict the future, and use this to carefully plan

our work in the years to come!

PrsentateurCommentaires de prsentationOk, so weve analyzed the situation, now lets call in the strategists!!

Im responsible for the digital strategy of my organisation, is this what Im supposed to do...?

I think it is. But.

Strategi & Vision

PrsentateurCommentaires de prsentationStrategy is nothing withour action, so this

WHAT DOES THE FUTURE

HOLD? Relevant trends and disruptive tools

(Further SoLoMo, Semantic Web, Natural interfaces, Image

recognition, Augmented Reality, Artificial Intelligence)

PrsentateurCommentaires de prsentationSo were caught between the things to come and the things that need doing now.

Here are some of the key trends that I find interessting and exciting for my museum.

http://www.forbes.com/sites/ericsavitz/2012/10/22/gartner-10-critical-tech-trends-for-the-next-five-years/

WHAT CAN WE DO NOW? Pick principles and tactics + do stuff

(Government 2.0, Linked Open Data, Copyright Policy,

Infrastructure development, Digitisation, Metadata

production, Devops, Lean Startup methodologies)

THE DIGITAL NATIONAL MUSEUM 1 strategy, 1 project, 3 themes

Openess, Accessibility, Transparency

Digital platform development

Digital literacy

Were putting the pedal to the metal!

THE DIGITAL NATIONAL MUSEUM Full digitisation and accessibility

Infrastructure development

Collection crowdsourcing

Open Source Tools

Community Focus

SUMMARY Supplement broadcast with dialogue

Build open and shareable ressources and tools

Support local action, Engage with users

Look ahead act now!

Thank you!

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