The Eisen Agency Book

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The Eisen Agency builds, creates, promotes and protects the businesses and brands of our clientele through our expertise at brand and communications strategy development, followed by our strategic planning and implementation of expertly and fully integrated public relations programs, strategies and tactics.

Text of The Eisen Agency Book

  • Public relations is the ongoing action of

    fostering and cultivating

    two way communication and shared conversations between

    a given entity and its

    target publics, encouraging those

    publics to take a desired form of action.

    R O D G E R R O E S E R

  • The Eisen Agency builds, creates, promotes and protects the businesses and brands of our clientele through our expertise at brand and communications strategy development, followed by our strategic planning and implementation of expertly and fully integrated public relations programs, strategies and tactics.

    Organizations hire a public relations firm for a number of reasons -- firepower, fresh perspectives and creativity, the right contacts or tools. But when you strip away all the bells, whistles, gizmos and methodologies, what it really comes down to is honest, hard working people who are passionately engaged in giving their best effort for clients each time, every time. In an industry filled with hyperbole and self proclaimed greatness, we feel its our obligation to be brutally honest. You will not find a harder working, more dedicated team when it comes to quality and integrity in public relations.

    Dare To Be Extraordinary

    Public Relations Investor Relations Social Media Business Consulting

  • Roeser is the founder, owner and president of The Eisen Agency Cincinnatis largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapters Blacksmith Awards Program and in 2010 was named PRSA PR Professional of the Year.

    Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agencys Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations.

    Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast That Marketing Show, and the host of online webisode series Business Focus.

    A quarter a bale. From age nine to age 15, a young boy from the country outside of Cleveland would labor in the hot summer sun to work on his family farm baling hay, mucking stalls, mowing lawns, and cultivating fields of soy and alfalfa. He can ride a horse with the best of them, owns an honest to goodness cowboy hat, and even knows how to wrangle a bull and did this all for a quarter a bale enough to buy his first car. The 1979 Oldsmobile Cutlass Supreme took this country boy named Roddy through high school and college, where he graduated with honors. During college, Roeser held only one job rock star which paid him enough by playing clubs and smoky bars to help pay his way through, and oddly enough, forged his first foray into public relations. The lead singer and bass slinger in an 80s Cleveland band, Roeser scored his first and only Billboard 100 hit in 1990 with a hair band ballad called Was It You, and even had a video on MTV. He continues to write and record to this day.

    He understands the value of hard work. And while the leather pants or cowboy hats have been traded in for a suit and tie, Roeser appreciates the power of growing up from nothing and working tirelessly to affect change and to bring the full expertise of his vision, clarity and tenacity to bear for marketing clients. The only child has even learned humility and sharing, and practices it occasionally. Through it all, Roeser understands the legacy of hard work, of creating real and lasting value, and that you say what you do and do what you say. Roeser creates ideas, and puts ideas into motion.

    While most marketing agencies are adept at generating reports and invoices Roeser generates consistent results and opportunities for growth. The transplant to Cincinnati by way of Cleveland and New York, believes that when working hard and working smart are combined with the will and tenacity to know what needs done and get things done expertly, nothing can stop you from achieving your objectives.

    Our President



    We continually face challenges in the area of public relations. Even from the beginning of our partnership, you immediately recognized those challenges and worked with us to formulate a fresh, new marketing and public relations plan specific to our needs. You have helped raise public awareness for the work we have accomplished and the positive coverage has been invaluable to us.


  • referencesANGIE STRUNK Vice PresidentSheakleyastrunk@sheakleyhr.com513.728.6674

    KATIE SPRINGOB Marketing DirectorRippe & Kingstonkspringob@rippe.com513.241.1375

    PAUL ABRAMSPublic Relations ManagerRoto-Rooter Services Companypaul.abrams@rrsc.com513.762.6434

    LINDA FIELDSDeputy DirectorNeighborhood Foundationlfields@neighborhoodfoundations.com859.581.2533


  • If Youre Thinking of Changing or Selecting a Marketing Agency, Read This.

    Dos and Musts:

    The right marketing agency will amplify your teams capabilities, offer experience, fresh ideas and expertise to help you grow your business. With the exploding media landscape, its both challenging and unrealistic to have all marketing expertise in house. However, it takes time and resources to effectively hire a marketing company. Most businesses dont realize its not just about capabilities and industry experience; theres a host of other factors that come into play. Here are some best practices to consider when selecting a marketing agency:

    Money Matters. Establish a budget range and timing upfront, or youll prolong your search, spin wheels and waste time. You can spend weeks or months interviewing marketing companies, and after rounds of meetings and proposals, experience sticker shock and find its not a good fit after all. Right Size. Get an idea of the size and scope of the marketing agencys average clients over the past 12-18 months. If you have an accurate picture of their typical engagements, theres a greater chance the relationship has the potential to grow over time. Manage Expectations. Develop a clear scope of work, concrete deliverables and a timeline. What happens in the first 30 days? What are the deliverables after 3 months? What are the key points for approvals? Recent Results. Most marketing companies have downsized staff to some degree. Be sure to check to see if the top talent that did all those great campaigns still active or laid-off and long-gone? Look for recent successes, and meet the team. Expertise. Is their work good or great? Amateur or expert? Is the work adequate, or do you admire it? Look for seasoned professionals, proven track records with successes against similar objectives, and lots of examples and case studies to prove it. Culture Counts. Are they communicative and responsive? Are they too schlocky? Or, too corporate? Would they fit in your office environment? How they act, think, what they value, their style and how they communicate should be ideally aligned with your teams culture.

  • Donts and Pitfalls:Assume Full-Service. Larger firms have the in-house staffalthough you may pay for overhead you dont need. Dont hire an ad agency with a couple PR folks, when you need a PR firm. Many small marketing companies claim to be full-service, but outsource to accommodate solutions. Specialty firms offer value. Identify your needs, understand whats handled in-house and meet the team. Focus on The Hottest. A fabulous campaign done for somebody elseor notably, your competitordoesnt necessarily mean theyll do the same for your business. Is your companys situation, challenges, timing, and budget, exactly the same? (Of course not.) Avoid Signature Looks. Lots of creative agencies have a signature look, and canned cookie-cutter style. Does their work all have a similar style? Your branding should come firstnot theirs. Look for a varied portfolio, across industries. Range is power. Chemistry. Yes, chemistry is very important. However, it should not be the primary decision driver. You need to remain objective. Think rationally, and value big ideas that can drive your brand and your business. Small Fish. Its easy to get sold onand then lost ina big shop. Beware of the recession rat-trap: hungry marketing companies take smaller clients. Yet, they are still better suited for bigger ones. A good deal can turn into a disaster, and service will suffer if the marketing agency is taking a loss. For example, if your anticipated budget is $100,000 and youre talking with a $100,000,000 dollar firm you are 1 percent of their business. Find a firm thats the right size for you.

  • A Little Work


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