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An overview of the people, services and work of Greater Cincinnati's premier PR firm.
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M a r k e t i n g m i x o l o g i s t s
Never Never Never
GIVE UP-Winston Churchill
Things You Do Today Pay Off Tomorrow
-Rodger Roeser
to SUCCEED
Everything Happens FOR A REASON
-Theodore Roosevelt
It Is Hard to Fail, But it is Worse to Have Never Tried
BELIEVEIN YOURSELF
mar·ket·ing [mahr-ki-ting] mix·ol·o·gist [mik-sol-uh-jist]
noun: a team of experts skilled at integrating the best elements of marketing to [drive] growth, [develop] business leads, [create] awareness and [build] positive reputation through big ideas and
solid strategies, all executed with tremendous efficiency and superior business acumen.
Organizations hire a professional firm for a number of reasons -- firepower, fresh perspectives and creativity, the right contacts or tools. But when you strip away all the bells, whistles, gizmos and methodologies, what it really comes down to is honest, hard working people who are passionately engaged in giving their best effort for clients each time, every time. In an industry filled with hyperbole and self proclaimed greatness, we feel it’s our obligation to be brutally honest. You will not find a harder working, more dedicated or industry expert team when it comes to quality and integrity in public relations.
The Eisen Agency builds, creates, promotes and protects the businesses and brands of our local and national clientele through our expertise at brand and communications strategy development, followed by our strategic planning and implementation of expertly and fully integrated marketing communications programs, strategies and tactics.
Public Relations Advertising Marketing Interactive
Pr Ad Mk In
Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s premier Marketing Communications Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program, and in 2010 was named PRSA PR Professional of the Year. His firm was named an Inc. 500/5000 company in 2012, and a Business Courier Fast 55 in 2011 and 2009. His firm has earned countless local, regional and national awards for industry excellence. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees throughout Greater Cincinnati. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations.
Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news.
A quarter a bale. From age nine to age 15, a young boy from the country outside of Cleveland would labor in the hot summer sun to work on his family farm – baling hay, mucking stalls, mowing lawns, and cultivating fields of soy and alfalfa. He can ride a horse with the best of them, owns an honest to goodness cowboy hat, and even knows how to wrangle a bull – and did this all for a quarter a bale – enough to buy his first car. The 1979 Oldsmobile Cutlass Supreme took this country boy named “Roddy” through high school and college, where he graduated with honors. During college, Roeser held only one job – rock star – which paid him enough by playing clubs and smoky bars to help pay his way through, and oddly enough, forged his first foray into public relations. The lead singer and bass slinger in an ‘80s Cleveland band, Roeser scored his first and only Billboard 100 hit in 1990 with a “hair band ballad” called Was It You, and even had a video on MTV. He continues to write and record to this day.
He understands the value of hard work. And while the leather pants or cowboy hats have been traded in for a suit and tie, Roeser appreciates the power of growing up from nothing and working tirelessly to affect change and to bring the full expertise of his vision, clarity and tenacity to bear for marketing clients. The only child has even learned humility and sharing, and practices it occasionally. Through it all, Roeser understands the legacy of hard work, of creating real and lasting value, and that you say what you do and do what you say. Roeser creates ideas, and puts ideas into motion.
While most marketing agencies are adept at generating reports and invoices – Roeser generates consistent results and opportunities for growth. The transplant to Cincinnati by way of Cleveland and New York, believes that when working hard and working smart are combined with the will and tenacity to know what needs done and get things done expertly, nothing can stop you from achieving your objectives.
Our President
RODGER ROESER, [email protected] /RODGER ROESER
IT IS SAID YOU ARE jUDGED BY THE FRIENDS YOU KEEP. WE ARE PROUD OF OUR ClIENTElE, THE lONGEVITY WE SO VAlUE, AND THE HARD WORK, COMMITMENT AND ExPERTISE THAT GOES INTO GROWING, CREATING, PROMOTING AND PROTECTING THESE BRANDS. WHIlE WE COUlD TEll YOU HOW GREAT WE ARE, WE lET OUR ClIENTS AND OUR WORK SPEAK VOlUMES.
references
ANGIE STRUNK Vice [email protected]
MARTY STROHOFER Communications DirectorAurora [email protected]
PAUl ABRAMSPublic Relations ManagerRoto-Rooter Services [email protected]
PAT BURKEOwnerBurke & [email protected]
MATTHEW PARRISH PartnerCors & [email protected]
MARY HlADIO OwnerEmber [email protected]
Paul AbramsPUBLIC RELATIONS DIRECTOR Roto-Rooter
Clever firm. We quickly
developed a level of trust and
looked at Eisen as a true partner
in our endeavors, knowing they
have the interests of Roto-Rooter
first. Their common sense and
practical approach, combined with
their quick thinking, responsiveness
and expertise gives us tremendous
confidence in this partnership.
“
”
ClIENTElE lOCATIONS
1987Roeser founds Eisen Management Group at age 17
2001EMG secures first major client, Roeser goes full time
2005EMG incorporates in KY, opens Newport office
2008EMG earns Emerging 30 Honors, Numerous Industry Honors
Pr
Mk
Our comprehensive brand development program
Our speaker’s bureau, speaker’s training, & media training program
Our proven professional services sales program
Our small business marketing services arm
Our leveraged publicity and direct response program
Our comprehensive demographic data development and analysis
Our social media seeding and reputation management program
Our crisis management and proactive crisis preparedness program
30+current active clients of record
$100,000donated to pro bono clients in 2011 & 2012
#1 how we make our clients feel
EISEN TRADEMARK SERVICE OFFERINGS
2011Eisen earns Pillar Award for Outstanding Community Service #9 on Fast 55 list
2012Eisen named to Inc. 500/500
2010Roeser named PRSA PR Professional of the Year
2009Named changed to The Eisen Agency Named Best Places to Work Named #3 on Fast 55 list
Ad
In
Tech
Entertainment
Manufacturing
Home & Garden
Healthcare
Human Resources
Education
Business Consulting
Small Business
Marketing Services
Financial
Insurance
EISEN ClIENT INDUSTRY BREAKDOWN
5 clients on the most recent Fast 55
$2,000minimum monthly client engagement for campaigns
$100 per hour for project work
AGENCY vs. IN-HOUSE PERSON COST
Avg Eisen Client Investment
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
Salary
Benefits
Tools/ Software
Programs/ Ads
Our average client engagement is 5 years longer than the national average.
A Little Work
TechSolve: TechSolve, a leading lean process improvement consultant based in Bond Hill, has media relations campaigns for the three primary focuses of their services, advanced machining and aerospace, healthcare, and small business. TechSolve incorporates the use of developing and placing thought leadership articles, news release distribution, and resource interviews with both trade and local media to fuel publicity with their target publics.
Aurora Casket: Aurora Casket is the largest privately owned casket manufacturer in North America, and as it embarked on a new marketing communications program, one if its main objectives was to share stories of many of the wonderful people that work at the company. This collective learning was designed to showcase to both internal and external audiences, the extraordinarily dedicated team of Aurora that put so much into everything they do.
Roto-Rooter: Cincinnati-based Roto-Rooter has received a lot of media attention in recent years as a result of appearances on TV successes like Undercover Boss and Ghost Hunters. Beyond those publicity slam dunks however, the plumbing corporation has made a real effort to make all of their stories, information and advice more media-friendly than ever. Roto-Rooter distributes seasonal tips, heart-warming kitten rescue footage and interesting tidbits for all ages to fill their publicity calendar year-round.
6705 Steger Dr., Cincinnati, O
H 45237
800-345-4482 | TechSolve.org
March, 2011
MARCH 2011
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5555
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INTRODUCING
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A lOT MORE WORK CAN BE FOUND AT:
flickr.com/photos/theeisenagency/
Sheakley: With human resources issues abounding in the workplace, constantly changing regulations and an acronym alphabet soup of regulations and providers, Sheakley turned to The Eisen Agency to create and execute a brand conversation and marketing plan, using their award winning BOA planning program. The agency developed a comprehensive, fully integrated brand engagement and business development program customized specifically to engage current and prospective clients with the Sheakley brand, and expose them to the whole offering of the HR services giant.
Texas Association of Health Underwriters: Eisen client the Texas Association of Health Underwriters, a professional organization of more than 1,900 health insurance agents and brokers, has one key ingredient surrounding its media relations success: timing. Unless you’re a small business employer, it’s open enrollment season or there is a major legislative ruling on Health Care Reform, you likely don’t spend many of your waking hours thinking about your health insurance policy. But during these opportune times, TAHU is sure that it’s the first resource reporters call to make sense of what consumers need to know in the continually evolving health insurance industry.
™
For a service that is as true to them as their service is to our country, Aurora
offers several military, police and firefighter packages. Every military book is
handcrafted with authentic military uniform fabric and trim, a genuine hat
emblem and a good conduct ribbon embellishment. Honor sacrifice and
commemorate dedication with these unique Aurora Essentials offerings.
Contact your Aurora Representative today
about a free stationery impact analysis.
FOR SERVICE THAT WILL BE
FOREVER REMEMBERED
VIEW THE FULL CATALOGUE ONLINE.
800.457.1111 | AURORAADVANTAGE.COM
MARCH 2011
YOU
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345
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4 M
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Au
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, IN
470
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RANDY YOUNG
YOUNG COLONIAL CHAPEL FUNERAL HOME, EAST CHINA, MI
INTRODUCING
BRONZEMEMORIALS
FIN
ALLY
OFF
ERIN
G
A
CH
OIC
ETO
MY
FAM
ILYA
ND
MY
HO
ME.
”
If You’re Thinking of Conducting an Agency Review, Read This.
The right marketing agency will amplify your team’s capabilities, offer experience, fresh ideas and expertise to help you grow your business. With the exploding media landscape, it’s both challenging and unrealistic to have all marketing expertise in house.
However, it takes time and resources to effectively hire a marketing company. Most businesses don’t realize it’s not just about capabilities and industry experience; there’s a host of other factors that come into play. Here are some best practices to consider when selecting a marketing agency:
Money Matters Establish a budget range and timing upfront, or you’ll prolong your search, spin wheels and waste time. You can spend weeks or months interviewing marketing companies, and after rounds of meetings and proposals, experience sticker shock and find it’s not a good fit after all.
Right Size Get an idea of the size and scope of the marketing agency’s average clients over the past 12-18 months. If you have an accurate picture of their typical engagements, there’s a greater chance the relationship has the potential to grow over time.
Manage Expectations Develop a clear scope of work, concrete deliverables and a timeline. What happens in the first 30 days? What are the deliverables after 3 months? What are the key points for approvals? Are you trying to succeed as a business, or micromanage small tasks and tactics?
Recent Results Most marketing companies have downsized staff to some degree. Be sure to check to see if the top talent that did all those great campaigns is still active or laid-off and long gone? Some agencies share client rosters than are years (and sometimes even decades) out of date. look for recent successes, and meet the team.
Expertise Is their work good or great? Amateur or expert? Is the work adequate, or do you admire it? look for seasoned professionals, proven track records with not only expertise in marketing and public relations, but also specific industry knowledge with successes against similar objectives, and lots of examples and case studies to prove it.
Culture CountsAre they communicative and responsive? Are they too schlocky? Or, too corporate? Would they fit in your office environment? How they act, think, what they value, their style and how they communicate should be ideally aligned with your team’s culture.
Do’s and Musts:
123456789
10
Who exactly will be working on my account, and exactly what will each bring to the table?
What rates do you charge for your services and are there markups on deliverables?
Are you an accredited member of any industry associations. If not, why? If yes, which ones?
How do you invoice a client?
Does your agency lock my organization into a contract?
Do you outsource any of your services? If yes, exactly which ones and why?
Give me a list of your current clients and their average annual billings.
Show me examples of ways your agency promotes itself through advertising, social and PR.
Do you understand and are you familiar with current technology?
Who is the editor of/name a reporter with (insert main trade publication for your industry).
Proactive, Responsive Turnaround
Industry Specific Marketing Expertise: We Know What Works
Fully Invested in Current Tools & Technology
Simple, Transparent Billing with Fair Rates & Fees
Expertly Integrated Project Management & Follow Through
Well Connected & A Strong Referral Source
Objectively Dedicated and Vested In Your Growth & Success
Willing to Do the Hard Work Necessary
large Enough to Serve, Small Enough to Passionately Care
Strategically Skilled & Hard Working Team
+ We’re Fun & Strive to Be The Best Part of Your Day
10 Questions to Ask An Agency
Before Moving forwArd:
10 reAsons the eisen Agency MAy Be the right choice for you:
[and ask us why, how, what or when]
The Eisen Agency is the largest and highest ranked public relations firm in Greater Cincinnati and one of the Top 150 in the nation [O’Dwyers]. Business, marketing and public leaders rely upon on us to be their marketing communications partner, to bring focus to their initiatives and develop a marketing mix that will help them build, protect and promote their people, their ideas, their products and their brand.
We develop big ideas. We lift small task burdens. We are connected to people and places that may help you. We bring together the very best in marketing concepts to deliver strategic ideas partnered with the ability, experience and common sense know how to get things done.
[Art] + [Science] Success
When most firms ask “what can we do for you,” we say, “let us show you how, together, we can help you to grow,” and do so efficiently, expertly and with a little flair. We are a team, tenaciously working and proactively finding better and more efficient ways to help our clients grow through proven marketing communications strategies and tactics. We are “whatever it takes” experts who will roll up our sleeves, get down in the trenches, develop strategic communications plans and implement those plans with incredible expertise, responsiveness, passion and efficiency.
mar·ket·ing [mahr-ki-ting] mix·ol·o·gist [mik-sol-uh-jist]
noun: a team of experts skilled at integrating the best elements of marketing to [drive] growth, [develop] business leads, [create] awareness and [build] positive reputation through big ideas and solid strategies, all executed with tremendous efficiency and superior business acumen.
CO
NTA
CT 515 MONMOUTH STREET
SUITE 302NEWPORT, KY 41071
859.291.4302 P859.291.4360 F
THEEISENAGENCY.COM@
