Embed Size (px)
DESCRIPTION
RocketSpace and KickLabs San Francisco October 17, 2012 Slides from a keynote talk I gave at RocketSpace in San Francisco, discussing how startups can use UX techniques like user research, sketching, concepting and iteration to create better, more desirable products more quickly.
Citation preview
We design great experiences for amazing people.
Experience design is crafting how people feel about your product.
startups
What is the right product to build?
ux
photo by Dane Petersen
So now what?
image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
image credit: http://www.cultofmac.com/181782/every-iphone-prototype-apple-ever-made-before-released-the-first-iphone-gallery
We learn what to build by exhausting all other possibilities.
Ideas are not precious.
How do you exhaust all possible ideas?
By using the simplest tools available.
photo by Dane Petersen
image credit: http://allthingsd.com/20120729/court-case-offers-rare-glimpse-at-dozen-of-iphone-and-ipad-prototype-designs
photo credit: http://www.flickr.com/photos/jackdorsey/182613360
photo credit: http://www.flickr.com/photos/jackdorsey/182613360
photo credit: http://www.flickr.com/photos/jackdorsey/182613360
Not this.
photo credit: https://www.wengerna.com/giant-knife-16999
photo by Adaptive Path
photo credit: http://www.flickr.com/photos/jackdorsey/182613360
