The front covers - Brand Center...The front covers. A4 210x297 mm A5 148x210 mm 100x210 mm 210x210 mm The Group’s graphic style draws its strength from consistent application. across

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Front covers guidelines - April 2017

The front covers

A4210x297

mm

A5148x210

mm

100x210mm

210x210mm

The Group’s graphic style draws its strength from consistent application across all media. For this reason, graphic style has been defined and standardized for all the formats presented below.These standards may also apply to other formats. In this case, apply the standards for the format closest to the one you want to use.

The front covers / Formats


LOREM IPSUMSIT AMET, CONSECTETUR ADIPISCING

NAME OF THE BUSINESS

1

2

4 5

6

7

3

Mandatory components

These general guidelines are applied in conjunction with specific standards for different formats. The visual and layout

are provided as an example.

Photos taken from Total’s photo library.

1 The logotype The standard four-color logotype must be placed on his transparent gradient band.

2 The gradient band The only mandatory band is the one that contains the logotype : - Transparent on a visual or a solid color, - Gray on a white background.

3 Visual or color background The visual, which reflects the topic covered on the document, must comply with the style criteria provided on “visuals”.

4 The title The title is written in one of the typefaces of the group. It should preferably be written in all caps. Guidelines for title positioning are in line with the format.

The front covers / Layout

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Optional components

5 Title Band Depending on the background visual, the title can be placed on a transparent gradient band to optimize readability.

6 Affiliate and partner logos When the logos need to appear, they are placed in the lower part of the document, on a transparent gradient band.

7 Name of the business When the name of an individual business needs to appear, it is printed in white Helvetica Neue Bold font, in white and installed in the lower part of the document, on a colored band from “the color palette 2”, but preferably in red.



LOREM IPSUMSIT AMET, CONSECTETUR ELIT LOREM ADIPISCING




LOREM IPSUMNEC DOLORESCONSECTETUR ADIPISCING

DOLOR SIT AMET, CONSECTETUR

ADIPISCING ELIT LOREM

1 2 3 4 5 6

Title position

The title can be in one or two colors from the color palette.

The title can be installed directly on the visual (1), on a transparent gradient band (2), or a monochrome solid color (3, 4, 5, 6). The solid color starts from the foot of the cover, its height varies according to the creation.

The visual and layout are provided as an example.


The front covers / Title position

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1/20 of H

1/10 of HThe Total logotype gradient band contains nothing else but the logotype.

1/30 of H

variable

variable

variable

Text blocks justified left and alignedwith the stem of the first “T” in Total

1

2

3

4 1/3 of b

1/15 of H1/4 of h

Portrait formats

The position of the graphic style components of the front covers is shown below. The visual and layout



1 Total logotype gradient band - Template never changes- Logotype size never changes

2 Title and title band- Band optional- Position may vary- Template may vary- Typeface of the group- Type size may vary

Optional3 Additional logos and

band containing the logos- Logos justified right - Transparent gradient band,

from right to left

Optional4 Name of the business

and band containing the name- Band color may vary - Helvetica Neue Bold - White color

KeyH: Height of the document.h: Height of the band on which

the subsidiary’s logo appears.b: Height of the band on which

the name of the business appears.

The front covers / Standardization / Portrait formats

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1/20 of W

1/10 of WThe Total logotype gradient band contains nothing else but the logotype.

variable

variable

variable


1/15 of W

1/30 of W

1/4 of h

1/3 of b

1

2

3

4

A4 landscape








from right to left



KeyW: Width of the document.h: Height of the band on which



The front covers / Standardization / A4 landscape

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1/14 of H

2/15 of HThe Total logotype gradient band contains nothing else but the logotype.

1/30 of H

variable

variable

variable


1

2

3

4 1/3 of b

1/10 of H1/4 of h

Square format (also apply to the 220x280mm format)








from right to left



KeyH: Height of the document.h: Height of the band on which



The front covers / Standardization / Square format

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LOREM IPSUMLOREM ISPUM DOLORE SITAMET CONSECTUR DE ICADEALT

LAGGAN-TORMORELOREM ISPUM DOLORE SITAMET CONSECTUR DE ICADEALT

COLYDER UNIQUERTI DOLORE SIT AMET CONSETURLOREM IPSUM ASCETI PARA IT


1

2

Project publications

The position of the graphic style components of the front covers is shown below.

All these components are subject to specific standards in line with the document formats. The visual and layout



1 Project Logo The project logo is positioned on the title band. It is justified left in alignment with the stem of the first “T” in Total.

2 Vertical line- It may vary in height - Thickness 0.75 point - Black color at 70% - Centered on the band

The front covers / Special cases / Project publications

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Fran

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Documents

The front covers - Brand Center...The front covers. A4 210x297 mm A5 148x210 mm 100x210 mm 210x210 mm The Group’s graphic style draws its strength from consistent application. across