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The Greatest Marketing Geniuses of All Time
Ron Popiel, Inventor of the Infomercial
An infomercial is a commercial disguised as a television program.
Ron Popeil rented time on a television station in Florida in the late 1950s to sell "The Spray Gun" (agarden http://www.whatsmyline.org/?p=11 hose nozzle with ahttp://www.dropinmag.com/uncategorized/create-the-perfect-blog-with-these-great-tips/ chamber inthe handle for tablets of soap, wax, weed killer, fertilizer, insecticide, etc.).
But wait, there's more!
Ron launched a trend that would transfrom television advertising, creating an entire new channel forselling everything from computers to jewelry.
But wait, there's more!
Even today, Ron remains the champion of infomercial selling; he once went live on the QVC cablechannel and, in a single hour, moved a million dollars worth of rotisseries.
But wait, there's more!
Uh, no, there's not. Popeil is the last genius in this gallery.
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