MAKING WORDS GO FURTHERTHE STORY

CONTENTS

Who exhibits? 6

Who visits? 7

London Book & Screen Week 8

International Excellence Awards 10

General publishing 12

Children’s Hub@LBF 14

Academic publishing 16

Tech@LBF 18

Who comes to The London Book Fair? 20

Crossmedia 22

Bookselling and The Emporium 24

LBF around the globe 26

Market Focus Spotlight 28

The International Rights Centre 30

Writers are at the heart of the Fair 32

English PEN Literary Salon & Foyles Bookshop 34

Literary Translation Centre 35

Insights programmes 36

Making your words go further 38

Dear Colleague

It is my great pleasure to introduce myself and The London Book Fair to you. Here in the UK, we are very proud of our Creative Industries, with London being ranked as the world’s leading creative hub where a unique combination of strengths in media, culture and education coalesce. How fitting, therefore, that The London Book Fair takes place each year in this vibrant city as publishing, music, art, fashion, architecture, film, TV, brand licensing, gaming and advertising all rub shoulders with each other.

We believe LBF is the place to inform your thinking and make the contacts that will move your business forward. We’re very excited about our move to Olympia; an iconic building in the heart of the city. This London landmark has recently undergone a £30 million refurbishment to offer an even better LBF experience, with bigger, brighter and interconnected halls, filled with natural daylight. Olympia is ideally located in West London with superb transport links to Central London and beyond. Fantastic restaurants and bars are scattered around the city – perfect for winding down after a hectic day of exciting events and activities!

We look forward to meeting you there.

Jacks Thomas, Director, The London Book Fair

PS. Just as importantly, it’s fun too!

WE’RE ON THE MOVE!

The London Book Fair 2015 will take place at Olympia, London, from 14-16 April. The Fair is part of London Book and Screen Week; an entire week of activities across London between 13th and 19th April 2015.

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NEW VENUE!

WE’RE ON THE MOVE!

The London Book Fair 2015 will take place at Olympia, London, from 14-16 April. The Fair is part of London Book and Screen Week; an entire week of activities across London between 13th and 19th April 2015.

Now in its 44th year, The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. It returns in April to a brand new venue – Olympia in West London, for a Fair that covers all aspects of the industry.

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A key part of the exhibition is the increasing number of tech players who explore the myriad of ways in which content can now be treated and delivered. So there are mobile companies, gaming start-ups and content-hungry tech companies. This is where you feel the zeigeist.

To walk its floors is to experience knowledge and story in all its forms. It is impossible not to be fascinated – and inspired.

The international reach is breathtaking. More than 60 countries regularly exhibit and there are around 1,700 exhibiting companies.

WHO EXHIBITS?

From very modest beginnings in the Berners Hotel near Oxford Street in 1971 as the Specialist Publishers’ Exhibition for Librarians, The London Book Fair – it took the name in 1977– has grown to be an essential part of the international book trade calendar. Today, the entire international publishing industry is represented, from the giant houses with which we are all familiar, to the smallest independent. There are the publishers of blockbuster novels and academic texts, and the producers of children’s books and graphic novels.

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A WORLD EVENT IN A WORLD CITY

1,700

EXHIBITORS

FROM 61

COUNTRIES

WHO VISITS?

Visitors include anyone who is involved with the creation, distribution, sale or treatment of content. Authors, talent scouts, editors, designers, digital gurus, all walk the floor, meeting, talking, observing, discovering. Typically, the Fair welcomes more than 25,000 professional visitors from more than 124 countries.

While much solid business is begun or concluded at the Fair (often both), what is just as important are the discussions that take place, the exchanges of ideas. For a sense of where the industry is and where it is going, The London Book Fair is essential.

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A WORLD EVENT IN A WORLD CITY

2.3 MILLION WEB PAGE VIEWS PER YEAR

25,000 PUBLISHING PROFESSIONALS FROM 124 COUNTRIES

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LONDON BOOK & SCREEN WEEK

London Book & Screen Week is an entire week of literary activities and events taking place across the capital from 13-19 April 2015. The London Book Fair is at the heart of the week from Tuesday to Thursday. From film screenings, to author readings, bookshop tours to networking events there is so much to get involved in throughout the week, it’s well worth a visit to London!

www.londonbookandscreenweek.co.uk

Celebrating London, the world’s leading creative hub

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LONDON BOOK & SCREEN WEEK

A new set of awards with an international focus has arrived on the book trade calendar. Born from a desire to showcase developments around the world, these awards celebrate new voices, innovative design,

cutting edge technology, and ground breaking initiatives.

London is the perfect home for an event that recognises achievement in all corners of the globe, since the city is a global hub that attracts talent from around the world.

Submissions for the 2015 Awards will open in October 2014. www.londonbookfair.co.uk/awards

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THE LONDON BOOK FAIR INTERNATIONAL EXCELLENCE AWARDS

A SPECTACULAR CELEBRATION OF INTERNATIONAL PUBLISHING

Winners from around the globe celebrate their success in the following categories:

• The London Book Fair Lifetime Achievement Award

• The Publishers Association Copyright Protection Award

• The International Academic and Professional Publisher Award

• The International Education Initiatives Award • The International Educational Learning

Resources Award• The Bookseller International Adult Trade

Publisher Award• The International Trade Children’s and Young

Adult Publisher Award• The Publishing for Digital Minds Innovation

Award • The International Literary Translation Initiative

Award • The Crossmedia Award for Best Use of IP• The Publishers Weekly Book Industry

Technology Supplier Award• The International Literary Agent Award • The Market Focus Achievement Award• The Mexico Market Focus Award for

Outstanding ContributionSubmissions for the 2015 Awards will open in October 2014. www.londonbookfair.co.uk/awards

“The idea of recognising international achievements in the

book trade has now been firmly established – there’s a marker in

the publishing sand that was long overdue, and it will be fascinating to

see what develops”

Publishing Perspectives

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THE LONDON BOOK FAIR INTERNATIONAL EXCELLENCE AWARDS

A SPECTACULAR CELEBRATION OF INTERNATIONAL PUBLISHING

In association with:

The hall is arranged by sectors, rather in the way a giant bookshop would be. Thus children’s and YA are together, as are the academic and STM houses, and the technology exhibitors.

Technology continues to expand. Its many and varied incarnations now bracketed under Tech@LBF at the National Gallery, where everyone from app developers to games designers and digital workflow solutions are found.

Everything you need for your project’s content is located under one roof.

All sectors of the industry are covered at LBF, from mainstream publishers to specialised houses.

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A FORMULA AND FORMAT THAT WORKSGENERAL PUBLISHING

There are over 300 exhibitors in this category and the same major names return every year, testament to a formula and format that works. Major international pavilions (over 25) are housed on both the ground floor and level 1, where the ever more important tech companies are found, now grouped together under Tech@LBF.

OVER 300 GENERAL PUBLISHING EXHIBITORS

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A FORMULA AND FORMAT THAT WORKS

Always one of the most colourful areas of the show, exhibitors in the children’s and YA sector traditionally include leading names in the field. The area also has its own dedicated theatre, Children’s Hub

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TIME FOR SHOW AND TELL!

CHILDREN’S HUB

The Children’s Hub showcases and celebrates the best within children’s and YA.

The theatre is an open forum for case studies, demonstrations,

discussions and networking for all those working in children’s and YA publishing. Speaking slots are free and topics covered in the past include

interactive reading communities for young people, poetry for young children, and technology developments.

On the final day of the fair, the Author of the Day is always a children’s or YA writer, with previous writers including children’s laureate Malorie Blackman, Julia Donaldson/Axel Sheffler, Patrick Ness and Liz Pichon. The Author of the Day is interviewed in the PEN Literary Salon during the day.

OVER 500

VISITORS

TO THE

CHILDREN’S

HUB IN 2014

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TIME FOR SHOW AND TELL!

OVER 100

CHILDREN’S

FOCUSED

EXHIBITORS

Academic Publishing

An increasing number of academic publishers choose to exhibit at The London Book Fair. As technology becomes increasingly present in lecture theatres, technology’s role in academic publishing becomes ever more important. Academic houses are leading the way here, with every year bringing a new ‘edutainment’ initiative. There is arguably much their colleagues in mainstream publishing can learn from them and this is the place to do it.

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A SCHOLARLY APPROACH

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A SCHOLARLY APPROACH

THE FACULTY

This dedicated theatre for the academic stream was launched in 2014. Located on the show floor, it allows companies with relevant products and services to showcase them. This is a free service and very much an opportunity for the taking!

OVER 680 VISITORS TO THE FACULTY

IN 2014

TAKING CONTENT INTO NEW PLACESAll the new ways with which content can be treated are found in Tech@LBF in the National Gallery. Whether it be an app or a game or a mobile development or an enhanced ebook – or a development not yet launched – Tech@LBF is its home.

The Tech Theatre is located on the show floor and all tech exhibitors have the option to receive a 20 minute speaking slot as part of their marketing package.

To keep all this creativity oiled, there is also a dedicated Tech Bar in the heart of the tech area for those all-important networking events.

400+ DELEGATES

FROM 27

COUNTRIESOver 60 tech focused exhibitors in Tech@LBF in 2014.

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170 MINUTES OF NETWORKING

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PUBLISHING FOR DIGITAL MINDs CONFERENCE

As Europe’s pre-eminent publishing conference, Publishing for Digital Minds is a must-attend in the industry calendar. The perfect accelerator to LBF itself, it’s for those serious about the future of their content businesses in the digital now. Previous speakers have included bestselling author Anthony Horowitz, Baroness Martha Lane Fox, Neil Gaiman, Dai Quinn (Douban, China), and Kim Seok-hwan. The range of topics debated is varied, from how consumers shop for digital to the blurring of traditional roles as agents become publishers and publishers become booksellers.

It is an agenda-setting conference that sets the tone for the next three days. If you are determined to stay up-to-speed with the pace of change in the industry at the moment, then Publishing for Digital Minds is the perfect one-stop catch-up event.

WHO COMES TO THE LONDON BOOK FAIR?

41% INTERNATIONAL

Connect with a global visitor audience

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1 UK

2 USA

3 Germany

4 France

5 Italy

TOP 10

VISITING

COUNTRIES

WHO EXHIBITS?

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59% DOMESTIC VISITORS

25,000+ TOTAL ATTENDANCE

6 Netherlands

7 Spain

8 Sweden

9 Russian Federation

10 Norway

59

5 IR

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londonbookfair.co.uk

IS VISITED BY

2.4 MILLION

USERS PER YEAR

4,000 USERS

ENGAGE WITH THE

LBF MOBILE APP

“As impressive as ever, a brilliant hub of literary activity in

London. A great week for all publishers!”

Virginia Woolstencroft, HarperCollins Publishers

3 DAYS OF FACE-TO-FACE BUSINESS AT OLYMPIA

The London Book Fair welcomes over 25,000 industry professionals from 124 countries during the three days of the Fair.

Russia – China – Turkey – Korea – Mexico

18 months of Cultural & Professional Programme events showcasing the quality of writing from the spotlight country.

MARKET FOCUS

The Insights Programme hosts 17,400 minutes of industry debates, best practice case studies, author interviews, product presentations and panel discussions, across 11 seminar streams

11,445 seminar attendees in 201420 21

londonbookfair.co.uk

IS VISITED BY

2.4 MILLION

USERS PER YEAR

4,000 USERS

ENGAGE WITH THE

LBF MOBILE APP

There is no doubt about it – the advent of the digital age shook the world of analogue formats to the core. But with that shift came a world of possibility, and as new content-hungry audiences look to engage in more ways than ever before, we are only starting to scratch the surface.

Take the storyworld behemoth that is The Lord of the Rings. One Does Not Simply read Tolkein’s trilogy – for fans in their millions, the world of Middle Earth permeates everyday life with new ways to interact through film, games and a universe of licensed products.

The concept of a storyworld is familiar territory for publishers: after all, a good book is greater than the sum of its parts, a natural candidate for adaptation in other formats. The question is, how?

In answer to that question, LBF brings together the cutting edge innovators from the worlds of gaming, apps, graphic novels, brand licensing, film and TV and provides a home for them within the world’s premier publishing event. Here we provide a forum to exchange ideas and establish new contacts, exploring all the ways IP can be exploited and enhanced.

CROSSMEDIA: KNOWLEDGE AND STORYTELLING FROM BOOK TO SCREEN AND BEYOND

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THE FUTURE OF YOUR CONTENT BEGINS HERE

Gaming@LBFGaming@LBF was born out of publishing’s desire to understand and better connect with the video game industry. New for 2014, we hand-matched games creators with like-minded publishers through a series of bespoke networking sessions and educational seminars. At LBF 2015, the bigger and better Gaming@LBF will include a dedicated demo theatre, a larger meeting space and an expanded content programme.

Graphic Novels@LBFLaunching at LBF 2015, the inaugural Graphic Novels area will feature a comprehensive showcase of properties available in this rapidly growing space, with dedicated talks as part of the Insights Programme.

LBF@MIPJUNIORLBF took its first publisher delegation to Cannes in October 2014, offering a great deal to attend the premier rights and preview events for the Film & TV worlds. On top of preferential admission, the attendees had the opportunity to participate in bespoke matchmaking, networking and speaking events.

Insights ProgrammeThe massive Insights Programme at the Fair includes a dedicated Crossmedia seminar stream that offers our clients the opportunity to get on the inside track of new media, with high profile industry experts offering gems of wisdom that are equally educational, practical and inspirational.

Watch this space. Content travels.

CROSSMEDIA: KNOWLEDGE AND STORYTELLING FROM BOOK TO SCREEN AND BEYOND

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THE FUTURE OF YOUR CONTENT BEGINS HERE

“This event kicked ass. I saw more people in one afternoon than I could have done in months of

research, phone calls and emails. I came away with lots of things I want to do and

people I want to follow up with. I’m already looking forward to the 2015 edition”

Damian Horner, Brand Development Director,

Hachette

The London Book Fair celebrates and champions bookselling in all its guises, from high street browsing to online clicking.

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BOOKSELLING AND BEYOND…

Bookselling & The Emporium

The Emporium is aimed particularly at bricks and mortar booksellers, many of whom find book related gift products a good way to boost their bottom lines.

But how to discover what gift items are available? How to see them and touch them and speak to the producers? This is the whole point of The Emporium, which is a great celebration of book related products!

One of the reasons booksellers, large and small, attend the Fair is to seek out new suppliers, new gifts, new ranges, new lines – to explore what is available and forge new business relationships. The Emporium facilitates just that. It is the perfect place to find those items that will set your store apart from the competition!

Regular exhibitors include the Booksellers Association and LBF supporting campaigns, such as Books are my Bag, as well as the Independent Buyers Club which puts smaller publishers in touch with retailers.

The ‘Retail & Etail’ insight seminar stream is programmed by the Booksellers Association of UK & Ireland and seminars run for the first two days of the Fair.

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BOOKSELLING AND BEYOND…

Supported by:

Stats

REED EXHIBITIONS AROUND THE WORLD

PAX Prime Seattle

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ACROSS THE GLOBE: CONNECTING CREATIVITY

New York Comic Con

New YorkBookExpo America New York

Sao Paulo International Book Biennial

Sao Paulo

MIPCOM and MIPJUNIOR

Cannes

Salon du livre

Paris

Londona hub for the

creative industries

Stats

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ACROSS THE GLOBE: CONNECTING CREATIVITY

MIPCOM and MIPJUNIOR

CannesChina Children’s

Book Fair Shanghai

Tokyo International

Book Fair Tokyo

Salon du livre

Paris

Londona hub for the

creative industries

Nothing emphasises this more than the Market Focus programme which has run since 2004 and seeks to facilitate links and boost trade between UK publishers and their foreign counterparts. Imagine hands across the ocean, exchanging creative content – different people united by a common love of story and knowledge.

The aim of Market Focus is to increase dialogue, to sell rights, to find authors that work in one territory who can then find a whole new audience in another. Its success over the years can be seen in the International Rights Centre which has a display of titles that have found success as a result of this initiative.

LBF is fabulously international, like a book version of the Olympics.

MARKET FOCUS SPOTLIGHT

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MARKET FOCUS SPOTLIGHT

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Market Focus partners::

The International Rights Centre is where those titles, projects, films, ideas and characters who we might later see in our bookshops or cinema screens, often begin their journey into the public realm. The forest of tables has become easier – and more fun – to navigate with the introduction of author zones: Chaucer, Dickens, Shakespeare et al, marking out each cluster.

THE TRADING FLOOR FOR CONTENT

THE INTERNATIONAL RIGHTS CENTRE

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With over 590 tables and 400 companies from 30 countries, it is an impressive sight. But if you think it sounds like a giant, open plan office, how many offices have a pop-up version of London’s famous Ivy restaurant? The Club at The Ivy offers a champagne bar and seating area, waitress and concierge service, daily continental breakfast, tea and cocktail snacks and a private area for members to socialise, hold meetings and relax. The perfect place to celebrate that deal!

Authors feel at home at the Fair – and so they should. Author HQ comprises a theatre and networking area and is one of the most popular features of the Fair, always with a great deal of interest from the self-publishing community. It’s an area that demonstrates LBF’s role in acknowledging the changes in the industry by providing a forum for the ever-expanding number of approaches to publishing to be discussed.

WRITERS ARE AT THE HEART OF THE FAIR

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9.6% OF VISITORS TO LBF ARE AUTHORS

WRITERS ARE AT THE HEART OF THE FAIR

Many agents are among the audience here, looking for those self-published authors that they feel they can take to another level.

Throughout the Fair there is an Author of the Day programme, with writers honoured in the past numbering Hilary Mantel, William Boyd and Bi Feiyu. They are interviewed in the English PEN Literary Salon and take part in signings and seminars.

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ENGLISH PEN LITERARY SALON & FOYLES BOOKSHOP

We are proud to have Foyles as our official bookseller. If it isn’t the most famous bookselling name in the world, then it is certainly in the top three.

Now in its 112th year, it brings its famous name to LBF once again where it stocks titles by the featured authors, as a well as a carefully curated selection of additional titles.

A book fair where you could not buy books would be curious indeed. Who in the industry is not a bookbuyer?

THE AUTHOR AND THE AUDIENCE

The London Book Fair is about the book industry in its entirety – and that includes providing a platform for more difficult issues such as censorship to be discussed. PEN International is the body that campaigns for freedom of expression for writers everywhere. The English PEN Literary Salon hosts events, Author of the Day interviews and literary debate throughout the Fair.

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Heard the author? Now buy the book!

In an increasingly global book trade the role of the translator has never been more important. If there is a barrier preventing the flow of titles from one territory to another, it can often be the lack of good translators. In the beginning was the word – and its translator…

But are translators fairly remunerated? Are they given due credit? The Literary Translation Centre (LTC) provides a forum to address these and other issues. In effect, the LTC is a mini-fair in its own right, with a curated seminar programme in its own theatre and the world’s leading translators all gathered in one spot.

MAKING WORDS TRAVEL

1160 ATTENDEES

TO THE LTC

IN 2014!

LITERARY TRANSLATION CENTRE

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While there is much to inform, provoke and excite on the show-floor and in its theatres, there is also an impressive programme of stimulating talks and seminars taking place off the show-floor. The range of topics covered in the Insights Programme is staggering. Copyright licensing in the digital age, the gamification of publishing, digital publishing in sub-Saharan Africa, the independent booksellers’ guide to multi-channel bookselling, how should mainstream publishers react to self-publishing, what sort of skills are publishers looking for…the list is rich and endless.

The London Book Fair has rich soil; it is worth digging your hands in deep since there is far more to discover than you might realise.

• Authors: Central to the Business• Children’s & Edutainment• Content Across All Media: Gaming,

Film & TV• The Industry around the Globe• Market Focus: Mexico• People Development: Re-skilling our

industry• Retail & Etail: Reaching the Consumer• The Business Forum: Books, Brands &

Beyond• Technology: The Enabler• The Scholarly Stream

The Insights Programme is made up of 10 seminar streams including:

INSIGHTS PROGRAMME

OVER 17,400

MINUTES OF

LEARNING AND

INSIGHT!

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11,445 attendees engaged in the Insight Programme at LBF 2014

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KEEP UP-TO-DATE WITH THE LBF JOURNEY

Download the app

‘The London Book Fair’

MAKING YOUR WORDS GO FURTHERThe London Book Fair is about visibility, communication and message. There are many sponsorship opportunities for all three days at the Fair. Companies can choose to have their brand on the main entrance, or on the badges, floor tiles, lanyards, or even on the You Are Here boards – the options are endless!

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Subscribe to our e-newsletter to ensure

you receive all the latest show news as it happens: lbfTeam@

reedexpo.co.uk

OLYMPIA 2015 AN EXCITING NEW CHAPTER

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Become part of the LBF family.

Exhibit in the industry’s leading creative hub and connect with like-minded individuals under the iconic glass ceiling at Olympia.

From 2015, we will be offering bespoke price packages based on your preferred location and package.

Our account managers are on hand to guide you through the process, so get in touch to find out what spaces are available.

T: +44 (0)20 8439 5445E: lbfteam@reedexpo.co.uk

EXHIBITING AT LBF 2015

Furniture Packages

Take the worry out of building your own stand, and opt for one of our fully furnished packages providing everything you need to walk straight onto your stand and start doing business!

LBF Marketing Package

Gain maximum exposure prior to, during, and post-show, with the LBF Marketing Package. Receive exposure on the LBF website throughout the year (the LBF site receives over 2.4million page views per year) and appear in the Official Printed Directory which is given to all attendees at the Fair.

Sponsorship Opportunities

Bring your brand to the fore, 365 days a year

LBF offers a wide range of sponsorship packages as well as bespoke opportunities that will maximise your brand exposure, not just at the show but all year round! Sponsorship provides an easy, cost-effective way to increase your organisation’s visibility and ensure maximum impact from the event. Find out what’s on offer, and see how your company can benefit from these opportunities.

Organised by: Supported by: Market Focus 2015: