The Mobile Publishing Landscape: 10 Things Every Developer Should

KnowJune 2013

About GAMEVIL

About GAMEVIL

주요 게임주요 게임Top-Tier Mobile Games

Founded in 2000

220 employees

300M installs on iOS & Android

Los Angeles, Seoul, Tokyo & Beijing

10

GAMEVIL Partner Fund

201011 Ti-tles

201122 Ti-tles

201246 Ti-tles

Wider User Base

In-house Games

3rd Party Games

10 9 11

1 13 35

Internal R&D 3rd Party Sources

Developers 150 700+ developers (70 third-party companies)

Genre Core Gaming Various Genres

Strategy Long Term Time to Market

4

$10M (2011) + $10M (2012) GAMEVIL Partner Fund

Financials

•Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting - 2010~2012 : Based on K-IFRS ; Consolidated based accounting

2005 2006 2007 2008 2009 2010 2011 2012 2013

8,890 10,182 10,362 15,378

24,403 30,615

42,753

70,200

100,000

1,793 944

1,498 6,239

13,609 15,634

17,489 24,100 30,471

1,653 1,185

953 5,280

11,827 14,794

16,101 22,400

26,716

Sales OP NI

(E)

Transformer GAMEVIL

Premium Games

$0.99 Games

Multiplatform

Distribution

Free to Play

3rd Party Publishing

Social Gaming

Games as a Service

Why Do You Need A Publisher?

Distribution is More Complex

Global Markets

Local Markets

Social Markets

Distribution Platforms

The Big Three Markets

3 out of the Top 5 Countries are in Asia!

Facebook

Discovery is More Difficult

Discovery Problem

- More Apps are Published Daily- Burst Campaigns are Harder to do- User Acquisition Costs Are Rising- Larger User Base Required

Competition is Stiff

Stiff Competition

- More Players in Mobile (Console, Online PC, Social, Gambling)- Bigger Budget Development- User Quality Bar is Rising- Less Indie Success Stories

More Publishers Are Available

More Publishers

- First Round of Acquisition is Over- Less Venture Capital Interest- More Publishers with Huge User Base- More Companies with Cash- Messenger Platforms are Publishing too

Local Presence Is Becoming More Important

Local Presence

- Top Apps Are Different in Asia- User Acquisition Channels Are Different- Localization is A Must- Larger Local Social Networks- Local Live Operation is More Important

Kakao Subscribers

Almost 100M!

Top iOS and Android Games in Korea

1. 모두의마블 for Kakao2. Million Arthur 3. 마구마구 2013 for Kakao4. Wind Runner for Kakao5. Devil Maker for Kakao6. Puzzle & Dragon7. 카드의 신 삼국지8. Everytown for Kakao9. Clash of Clans10. Hello Hero for Kakao

1. 모두의마블 for Kakao2. Wind Runner for Kakao3. Cookie Run for Kakao4. 마구마구 2013 for Kakao5. Anipang for Kakao6. 다함께 삼국지 for Kakao7. 다함께 퐁퐁퐁 for Kakao8. Hello Hero for Kakao9. Everytown for Kakao10. Fish Friends for Kakao

LINE Subscribers

Top iOS and Android Games in Japan

1. Puzzle & Dragons2. LINE3. LINE Wind Runner4. プロ野球 PRIDE5. LINE POP6. NBA Dream Team7. Dragon League X8. Gundam Areawars9. LINE Bubble!10. Million Arthur

1. Puzzle & Dragons2. LINE3. 暴走列伝 単車の虎4. LINE Wind Runner5. プロ野球 PRIDE6. LINE POP7. クイズ RPG 魔法使いと黒猫の

ウィ8. LINE Bubble!9. 秘宝探偵10. LINE Pokopang

LINE Still Very Conservative on Launching New Titles Every Week

Live Operations Are Critical

- More Frequent Updates Delivered- More Live Op Specialty Required- More People!

Live Operations

Monetization Techniques are Improving

Retention & Monetization Bible

- Promotional Events- Competition & Cooperation - Accumulative Progression- Gacha System- Avatar & Pet Systems- Collections- Alternative Game Modes

The books are already written. You need them all!

More Concentration Required

Concentration

- Concentrate Your Resources- Quantity is Not Important- Publishers are Getting Pickier- Bigger Teams are Required

GAMEVIL in Korea – The Reality Check

16. Dark Avenger25. 이사만루 2013 KBO34. Fishing Superstars 39. 모리아사가 for Kakao53. 퍼펙트 프로야구61. Monster Warlord

3. 쿠키런 for Kakao

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Rather have a Top 5 Game than a Handfull of Top 100 games!

Roles of Publisher are Evolving

GAMEVIL USA Organization

President

Employee

Manager

Employee

Finance, Admin & HR

SVP

Employee

Employee

Software Engineering

Director

User Acquisition

Marketing & PR

PublicRelations

Employee

CustomerSupport

Social Networks

Localization

Executive Producer

Employee

Live Production

Asst. Producer

CommunityManagement

ProducerProducer

Employee

Outsource Part Time

Employee

GraphicDesign

Employee

Manager

Roles

- Business Development- Production- Localization- Community Management- Customer Support- Graphic Design- User Acquisition- Public Relations- Engineering- Quality Assurance- Finance

More to Share

$4.9 Million Dollars A Day!

- Distribution is More Complex- Discovery is More Difficult- Competition is Stiff- More Publishers Are Available- Local Presence is More Important- Live Operations are Critical - Monetization Techniques are Improving- More Concentration is Required- Roles of Publishers are Evolving- More to Share

Summary

Thank You

biz@gamevilusa.com