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Thursday, February 17th, 2011 at 11:18 am | 19 responses 34 Like

Chi City

The New NBA All-Star UniformAdidas creates new TECHFIT jersey option, tuxedo-inspired warmups.

by Kyle Stack / @KyleStack

NBA players have been wearing technologically advanced jerseys from adidas all season long, but thisweekend’s All-Stars have the choice of testing a possible jersey of the future. And they’ll wear warmups whichhave a formal look not seen often in sports.

What the form-fitting jerseys offer players is scientific evidence, providedby adidas, that shows players can jump higher, produce more powerfulmovements and have greater endurance.

As the NBA’s official uniform and apparel provider, adidas has made it apriority to provide NBA players with jerseys that can help improve theirperformance. That effort was highlighted at the beginning of the ‘10-11NBA season with the Revolution 30 jerseys, which are 30 percent lighterand dry twice as fast as jerseys NBA players had previously worn.

Yet adidas found that the All-Star Game provided a platform upon whichthey can introduce the TECHFIT line, which adidas claims can improvea player’s vertical leap by 4.3 percent, on average, and increase aplayer’s power output by 5.3 percent, according to studies they’veperformed on athletes, including active NBA players. (Those increasesare achieved by players wearing the jersey and shorts.)

“It’s not only increasing verticals but it gives a quicker first step,” saidTravis Blasingame, Basketball Apparel Global Business Unit Director foradidas. He explained how the jersey works to do that.

The jersey features a PowerWeb layer which has ThermoplasticPolyurethane (TPU) powerbands surrounding key parts of the body,such as the core. As a player tightens his body to make an explosive movement, the TPU bands stretch, sortof like a rubber band. When the player initiates the movement, the muscle release he experiences will

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quicken, simulating a spring-like effect.

“The idea is you’re taking energy and you’re boosting energy,” Blasingame noted. “If you’re in an athleticposture, you’re going to be more powerful, quicker.”

He explained that the PowerWeb system has other benefits: The compression fit induces players to set up inan athletic position more consistently than in other uniforms; it increases blood circulation, which raisesoxygen levels in the bloodstream that spike an athlete’s endurance; and a tighter fit that means there is lessavailable uniform material for defenders to grab in an attempt to slow down their opponent.

Less material also means TECHFIT is lighter than even the Revolution 30 jerseys. According to adidas, aTECHFIT XLT jersey — the size Derrick Rose wears — weighs 5.6 ounces; a Rev 30 jersey of the same sizeweighs 9.2 ounces, which makes TECHFIT 39.1 percent lighter.

Players will have the choice of sticking with their Revolution 30 jerseys or wearing the TECHFIT option.Blasingame said some players could opt to wear the TECHFIT top underneath their Rev 30 jersey. Even withTECHFIT’s perceived benefits, adidas told SLAMonline no player has guaranteed he will wear the TECHFITjersey on Sunday.

Promotional pictures of Rose and Dwight Howard in the uniform show a much tighter fit than seen with theRev 30 jerseys. Not all players have warmed to that, according to Blasingame. Yet during the fitting processfor Rev 30 jerseys last summer, Blasingame said some players were made aware how much baggier of a fitthey wore than what was necessary. One example of that is Brandon Roy, who was sized down two sizes fromwhat he wore last season.

As with past jerseys, the design on the TECHFIT and Revolution 30 models is representative of the city inwhich the game will be played. The typeface across the uniforms is inspired by the Hollywood sign, perhapsL.A.’s most recognizable architectural feature. The East and West team name on each jersey is emblazonedwith an image of the L.A. skyline. The uniforms are even coated with a diamond pattern that reflects whentargeted by arena lights, in order to celebrate the diamond anniversary (60th game) of the NBA All-Star Game.

The City of Angels is also represented by the warmups all players will wearbefore the game and during halftime. The nearly all-black duds were inspired byL.A.’s ritzy Hollywood lifestyle. “When you break the jacket apart, it looks like atailored three-piece suit,” Blasingame said, pointing out the three button snapson the jacket cuffs and an internal pocket in the jacket.

Each team’s specified All-Star colors is represented on the jacket — blue withsilver trim and accent for the East, red with gold trim and accent for the West. Yetthe black warmups each team will wear speaks to the dress style of Hollywood’sinfamous movie premieres and awards show events. “Everything about thejacket pays homage to that black tie look,” Blasingame said.

The warmups will grab the attention at first, but the focus is still on the jerseys.Adidas announced its Route 2015 last November, which is a company-wide effortto growing the entire adidas Group by 45 to 50 percent to € 17 billion, or $23million, by 2015. Its US Generation 2015 plan is critical to reaching that goal.

Adidas has estimated that the 16.3 million high school students in the USaccount for $16.1 billion in retail spending, and that they account for 80 percentmore spending on retail than college students. They have identified basketball asthe primary sport through which to target high schoolers, seven million of whomare in a high school athletic program.

Blasingame explained that the benefit of adidas using technology such asTECHFIT, which won’t be immediately available in retail, is to form an identity with consumers as atechnologically progressive brand.

The TPU powerbands integrated into the All-Star Game jerseys were actually used by Spain and Argentinaduring last summer’s World Cup in South Africa. “If you weren’t in the ‘know,’ you probably didn’t realize theywere playing in TECHFIT jerseys,” Blasingame said.

Adidas hasn’t been so coy this time around. They want fans to know NBA players might be rocking the latestin performance gear. They won’t force it on the players, so it’s up to each guy to determine what he’scomfortable with. We won’t know the answer to that until Sunday.

Images provided by adidas.

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19 Responses to “The New NBA All-Star Uniform”Jahmai Posted: Feb.17 at 11:24 am

That techfit jersey looks awesome on Drose, I love wearing tighfit sport shirtsmyself. Kobe always wears his jersey ridiculously loose, it kinda hangs onone shoulder, I guess I’m more new shool.

airs Posted: Feb.17 at 11:47 am

not loving that douchebag drose pic, haha

Lz - Cphfinest3 Posted: Feb.17 at 11:52 am

That thing looks like a wresteling-outfit. Horrible.

Nicolas Fleming Posted: Feb.17 at 11:54 am

I thought powerlifting suit, but I think they are atrocious as well.

Kobe Sid Posted: Feb.17 at 11:59 am

those are some batti mon jerseys

Kobe Sid Posted: Feb.17 at 11:59 am

shit looks like a wife beater…what the FUSK

logues Posted: Feb.17 at 12:04 pm

those tight fit jerseys look dumb. imagine if big baby ever makes an all starteam… he would look fat and hilarious

Riggs Posted: Feb.17 at 12:15 pm

they look horrible man

Kyle Stack Posted: Feb.17 at 12:21 pm

Just as a reminder, these TECHFIT jerseys aren’t required to wear. Playershave the option of wearing them, so we won’t be forced to see Kevin Love inthe form-fitting jersey.

Diesel Posted: Feb.17 at 12:21 pm

Ugly

Nicolas Fleming Posted: Feb.17 at 12:26 pm

I like the idea of them as under the actual jersey. But then they should beblack or white only.

Enigmatic Posted: Feb.17 at 12:35 pm

Don’t like them.I highly doubt anyone except the two adidas endorsees, Howard and Rose,will wear them anyways.

don Posted: Feb.17 at 1:26 pm

i like them as undergarment, but as the jersey itself? Maybe not. I like themthough.

Eboy Posted: Feb.17 at 2:49 pm

D-Rose getting his “Situation” pose on.

tomtom Posted: Feb.17 at 3:01 pm

Gay.

MikeC. Posted: Feb.17 at 5:31 pm

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Tags: adidas Revolution 30, adidas TECHFIT, NBA All-Star Game, NBA warmups

SLAM ONLINE | » The New NBA All-Star Uniform http://www.slamonline.com/online/blogs/stacks-house/2011/02/...

3 of 4 2/21/11 11:13 PM

Hopefully the L doesn’t make this their official jersey for next year. I’m havinga hard enough time finding jerseys that aren’t made in that stupidsweater-vest style, now this. I don’t want to look like I’m on the AustralianWomen’s Olympic team.

Diesel Posted: Feb.17 at 5:40 pm

Paul Pierce and Kevin Love are going to look stupid in this.

omphalos Posted: Feb.17 at 11:42 pm

Yeah I prefer to have undergarments remain that way, a real jersey is part ofthe game, not these techfit things which are light enough to be wornunderneath easily.

jarrett Posted: Feb.18 at 12:56 am

yea. hopefully they use em as undershirts. NOT THE ACTUAL JERSEYS.BTW, will the nba ever go back to everyone whering their actual jersey to thegame. I like that. This Blue vs Red is getting OLD. In the 90s they had morerange of colors.

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SLAM ONLINE | » The New NBA All-Star Uniform http://www.slamonline.com/online/blogs/stacks-house/2011/02/...

4 of 4 2/21/11 11:13 PM