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The Next Communication Channel:Mobile Marketing and Beyond
Leverage SMS to Grow Databases and Revenue!
Smartphones◉ 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers over the age of 55 own a smartphone
The SMS text messaging market
is expected to grow from $150 billion in
2009 to $223 billion by the end of 201490
minutes
Time it takes the average person to respond to an
email.
Time it takes the average person
To respond to a text message:
90 SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
Mobile Coupons get 10 times the redemption
rate of traditional coupons
91% of all U.S…. Citizens have their mobile device within
reach 24/7
95% of smartphone users
looked up local information, & of
those, 61% called & 59% visited the business.
The majority of 25-34 year olds now own smartphones (64% and 53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the North American
population – Mobile users with SMS enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user base uses
Facebook Mobile
Source: PRNewswire.com
Mobile Internet growth
By 2014, mobile
internet should take
over desktop internet usage
Source: PRNewswire.com
“Text Call to Action”
Text ARMY to 72727 to see more Information on the US Army!
KEYWORD(CHANGES)
SHORTCODE(STAYS THE
SAME)
TEXT MESSAGING 101
To: 72727
MSG: ARMY
Receive a Chips and Queso
next visit w/ purchase of
any 2 burritos , exp.
10/15, show msg to
redeem reply STOP 2quit When client texts,They are entered
Into the database!
AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014Tel: +1 (816) 589-3939 | Email: [email protected]
US Army: Do you have what it takes? Sign up to attend our next event http://armyrec.wap , FWD 2 a friend Reply STOP 2end
Database Marketing
Use the Army keyword to promote at events, for recruiting, and in other traditional media. Build a
database daily for future marketing!
Messaging is then scheduled to push out to growing database to drive behaviors, social networks, capture email, drive them to the website, let them know about events, and more!
Drive Potential Recruits to the Website, Social Networks, Events, and more!
Send Promotions to Growing Database• Increase Social Network Followers
• More Recruits per year
US Army: Facebook Exclusive Video just posted. Follow us NOW for even more VIP treatment. Reply STOP 2quit
US Army: Reply w/ your email and we will send you the information requested, plus updates!
US Army: Rochester Event Hall. Come see the new chopper, Humvees and more, Oct 30th, 2:00pm, see you then. Reply STOP 2quit
• Drive to Events
• Add to E-mail lists
Capture Web Traffic into Database!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
$5 OFF Mobile Coupon
Enter Mobile Number
You will now receive all future updates on Army related news and material. Thanks!
Contact MadHawk MobileMadHawk Mobile LLC
PO BOX 4832Annapolis, MD 21403
www.MadHawkMobile.com
