The Photography Survey 2014 - DigiLabs Pro Photography Survey 2014 Sponsored by. Methodology ... Boudoir photography (Totals will equal more than 100% because participants can select

The Photography Survey 2014Sponsored by

Methodology

• 710 survey participants

• 92% from USA, 3 % from UK, 2% from Canada, 3% from rest of world

• Samples collected from April 9th, 2014 to May 9th, 2014

• All samples were collected through electronic invitation

©2014 The Wedding Report, Inc. 2

Which of these best describes your photography work?

71%

22%

2% 1%

6%

It's just me

I have a photography business with employees

I'm part of a studio of photographers

I'm an employee of a photography business

Other


Which of these best describes you?

©2014 The Wedding Report, Inc.

60%

34%

3%

1% 1%

Full-time photographer

Part-time photographer

Advance hobbyist

Hobbyist

Other

4

How many years have you been in this business?

©2014 The Wedding Report, Inc.

2%

22%

27%19%

30%

Less than 1 year

1-4 years

5-9 years

10-20 years

More than 20 years

Average years in Business = 14.5

5

How many events do you serve each year?


28%

36%

22%

8%

6%

Less than 10

10-24

25-49

50-99

More than 100

Average Number of Events per Year = 31.4

What is your typical (or 2014 expected) income from photography work per year?


27%

22%22%

18%

11%

Less than $10,000

$10,000-$24,999

$25,000-$49,999

$50,000-$99,999

More than $100,000

Average Annual Income = $49,390Full-time Photographer = $72,318Part-time Photographer = $16,649

Which of these photography services do you offer?


78%

32%

89%

31%

53%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Wedding photography

Volume school/sports/events

Portrait photography

Other photography

Corporate events/photography

Boudoir photography

(Totals will equal more than 100% because participants can select more than 1 item)

What percentage of these services make up your total photography income per year?


41%

35%

40%

36%

17%

10%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Wedding photography

Volume school/sports/events

Portrait photography

Other photography

Corporate events/photography

Boudoir photography


What percent of your sales are from the following?


55%

20%

13%

16%

20%

11%

0% 10% 20% 30% 40% 50% 60%

Your photographic services

Digital files

Albums

Wall decor

Other printed product

Other


(For Weddings) What is the amount of time you spend, on average, for each of these? (In hours)


1.9

8.7

1.9

2.3

2.5

4.7

15.2

2.7

9.3

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0

Session or meeting pre-wedding day (not including engagement session)

On wedding day

Meeting with couple prior to being hired (including video/phone meetings)

Meeting after being hired but before the wedding (including video/phonemeetings)

Engagement session

After wedding: Other

After wedding: Image selection, editing, retouching

After wedding: Image delivery (DVD/Flash drive, web gallery creation, etc.)

After wedding: Album

Total Average Hours = 36.8

Time Spent Cont.… (Percent of Photographers that do task)


52%

83%

84%

76%

76%

44%

84%

79%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Session or meeting pre-wedding day (not including engagement session)

On wedding day

Meeting with couple prior being to being hired (including video/phonemeetings)

Meeting after being hired but before the wedding (including video/phonemeetings)

Engagement session

After wedding: Other

After wedding: Image selection, editing, retouching

After wedding: Image delivery (DVD/Flash drive, web gallery creation, etc.)

After wedding: Album


To what level do you agree or disagree with the following statements. In 5 years...

Agree Neutral Disagree

Most brides will hire a professional to shoot in their wedding 39.2% 44.1% 16.8%

More than 70% of wedding photographers will be part time 55.4% 34.9% 9.7%

Most brides will not print albums 36.1% 43.8% 20.1%

Most photographers will sell only shooting services 31.8% 44.4% 23.8%

Most wedding photographers will handle shoot and video 21.0% 42.5% 36.5%


Do you offer mobile galleries of your wedding images?


45%

36%

19%

Yes

No

I don’t, but I would like to

How many photography packages do you offer?


4%

8%

59%

10%

19%

0%

10%

20%

30%

40%

50%

60%

70%

1 2 3-5 5 or more I don’t offer packages

Average Number of Packages = 4.1

Do you offer a "digital only" package?


6%

42%

22%

31%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Yes, this is the only package I offer

Yes, this is one of the packages I offer

Yes, but it’s not on my official package list

No, I don’t offer this option/type of package

“Digital Only - Yes, but it’s not on my official package list” What percentage of your customers request this digital only package?


49%

33%

18%

Less than 25%

25-50%

More than 50%

“Digital Only - Yes, this is one of the packages I offer ” In 2013, what percentage of your packages were digital only


39%

26%

35%

Less than 25%

25-50%

More than 50%

“Digital Only - Yes, this is the only package I offer” What is the main reason you only offer a "digital only" package


3%

9%

52%

36%

0% 10% 20% 30% 40% 50% 60%

Other packages are not worth my time

Other

Most simple / cost effective for me

Demand from customers

Do you include a copy of the digital images with your packages?


6%

46%

19%

14%

14%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Yes, only for images they purchase a printed product from

Yes, it's included with the package

Yes, but for an additional fee

Yes, as an incentive if they buy a higher end package

No

Which one of these packages is the minimum you offer?


16%

10%

16%

29%

14%

15%

0% 5% 10% 15% 20% 25% 30% 35%

Set fee: the fee covers shooting, the images and credit towards any printedproducts

Other

Digital plus: files delivered + web gallery and some prints

Digital only- files delivered on DVD/drive/download, nothing more

Album: the fee includes shooting + an album (with or without the digital images)

A-la-carte: for shooting and images files delivered + all other options are a lacart items

What percentage of your package business are these packages?


34%

29%

24%

29%

45%

23%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Set fee: the fee covers shooting, the images and credit towards any printedproducts

Other

Digital plus: files delivered + web gallery and some prints

Digital only- files delivered on DVD/drive/download, nothing more

Album: the fee includes shooting + an album (with or without the digital images)

A-la-carte: files delivered for shooting and images + all other options are a lacart items


What is the influence level for each item below to couples choosing their photographer?

High Neutral Low

Depth /variety of product offered 25.4% 51.5% 23.1%

Having the expected price 68.2% 28.0% 3.8%

Online reviews of past customers 30.8% 45.1% 24.1%

Overall presentation/sales pitch 43.2% 46.9% 9.9%

Package/s offered 37.9% 45.6% 16.5%

Portfolio and image samples 70.7% 24.2% 5.1%

Recommendations from past customers 70.4% 23.1% 6.5%

Uniqueness of album 25.2% 41.4% 33.4%


Which of these methods do you currently use to reach new customers?


11%

93%

67%

71%

40%

13%

46%

9%

5%

10%

31%

17%

23%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yellow pages, postal mail, newspaper, radio, or TV

Word of mouth/customer referrals

Website, blogging, or directory listings

Social networking (ie. Facebook, Pinterest, Instagram)

Search engine optimization

Search advertising PPC (Pay Per Click, Google, Bing, etc.)

Referral or preferred list/s of other vendors

Other

Marketing consultants or services

Magazines

Local events/bridal shows

Lead or email list services

Industry association/s


How much do you spend on each method per year?


$663

$350

$438

$292

$529

$859

$485

$581

$1,524

$1,538

$1,154

$624

$457

$0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800

Yellow pages, postal mail, newspaper, radio, or TV

Word of mouth/customer referrals

Website, blogging, or directory listings

Social networking (ie. Facebook, Pinterest, Instagram)

Search engine optimization

Search advertising PPC (Pay Per Click, Google, Bing, etc.)

Referral or preferred list/s of other vendors

Other

Marketing consultants or services

Magazines

Local events/bridal shows

Lead or email list services

Industry association/s

Average Spent per Year Total = $2,273

Which of these items do you spend money on each year?


35%

22%

7%

8%

48%

51%

57%

56%

0% 10% 20% 30% 40% 50% 60%

Videos/DVDs

Special online content

Newsletters

Market research

Magazines

Educational events

Conferences/seminars

Books/eBooks


How much do you spend per year on the following items?


$173

$243

$110

$254

$98

$440

$723

$151

$0 $100 $200 $300 $400 $500 $600 $700 $800

Videos/DVDs

Special online content

Newsletters

Market research

Magazines

Educational events

Conferences/seminars

Books/eBooks

Average Spent per Year Total = $910

Additional Downloads

• Supplemental Data including; the “Other” in Photography business type and services offered, plus trends, issues, or opportunities others are seeing is available at the following link:

• http://data.twrsv.com/ThePhotographySurvey2014_supdata.pdf


http://data.twrsv.com/ThePhotographySurvey2014_supdata.pdf

Documents

The Photography Survey 2014 - DigiLabs Pro Photography Survey 2014 Sponsored by. Methodology ... Boudoir photography (Totals will equal more than 100% because participants can select