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The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 Keefe Harrison David J. Refkin, President Executive Director GreenPath Sustainability Cons.

The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

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Page 1: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014

Keefe Harrison David J. Refkin, President Executive Director GreenPath Sustainability Cons.

Page 2: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Financial, Purchasing & Sustainability Background Time Inc. – largest global magazine publisher (26 years)

•  President TI Paperco: Purchased paper internationally, $750 million per year; developed and implemented EPP model

•  Director of Sustainable Development: Developed creative solutions to business/sustainability challenges: forest certification, recycling – ReMIX, carbon footprinting and climate change

NRC Board (2003-2009), NRC President (2006-2009) GreenPath Sustainability Consultants (2009-

•  Work with clients seeking innovative strategic business solutions and economic and environmental win/wins on issues related to recycling, forestry, bioenergy, water, supply chains, climate change and environmental communications.

GreenPath Sustainability Consultants

2

Page 3: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Union College 2014 D1 National Hockey Champion

Page 4: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

The Curbside Value Partnership is a 501(c)(3) organization that currently administers three distinct programs.

Technical and educational resources

for communities nationwide

CVP Classic

Leveraging grants and technical assistance to

transform the US curbside recycling system

Over a decade’s experience in more than 35 partner communities

Community marketing campaigns

Page 5: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Craig Cookson Director, Sustainability & Recycling Plastics Division American Chemistry Council Brian Gray Sales Manager Tri-Arrows Aluminum Gary Wygant Vice President, Business Development Coca-Cola Recycling Megan Daum Vice President, Sustainability Can Manufacturers Institute

David Gill VP and General Manager Novelis North America Elizabeth Schmitt CVP Board Chairperson and Director of Recycling Programs Alcoa Keefe Harrison Executive Director Curbside Value Partnership

Curbside Value Partnership Board

Page 6: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Curbside Value Partnership Sponsors The Recycling Partnership Funders

Page 7: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

DEC 2013

Stakeholders from

eleven southeastern

states came together

at SERDC Paper and

Packaging Symposium

in Atlanta.

KEY DRIVER : NEED

FOR MORE MATERIAL

JAN 2014

SERDC 120 (a 120-day

discovery program) set out

to clarify opportunities and

intentions. Ideal candidate

cities were identified for

program development.

120 DAYS

11 STATES

JULY 2014

Curbside Value Partnership

launched The Recycling Partnership

to strategically improve recovery

throughout the US.

Page 8: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

An additional 24 million tons diverted from landfills (a corresponding value of $2.6 billion)

104 billion gallons of water saved (equivalent to the average water usage of 1.8 million people- the population of Boston, Charlotte and Atlanta combined)

=

JUST 10% MOREA 10% increase in our national recycling rate would result annually in:

A savings of 55 million metric tons of CO2 (equivalent to taking 10.1 million vehicles off the road)

CO2

Sources:  U.S.  EPA  Municipal  Solid  waste  data,  RecyclingMarkets.net,  WaRM,  WRAP,  PE  Americas,  BUWAL,  and  NRDC  

Page 9: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

OVERCOMING BARRIERS to CREATE A SYSTEMS SOLUTION

Public Entities’ Needs and Concerns

Private Industries’ Needs and Concerns

Shared Opportunities

Page 10: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

We promote six best practices to assure strategic success from curb to market:

Page 11: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

PARTNERSHIP Leveraging private dollars to unlock public investments around strategic recycling improvement.

APPLIED KNOWLEDGE Technical assistance as well as education and outreach.

STRATEGY Creating a systems solution to a systems problem.

LASTING IMPACTS One time contributions, long-standing improvements. STRENGTHENED

SUPPLY CHAIN

Page 12: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Four key areas of work:

Champion Building

System Solution Education and Outreach

Access

Growing support from local and state elected officials and the private sector.

Addressing the entire supply chain, ensuring use of best management practices.

Increasing participation and reducing contamination.

Ensuring all households with curbside collection are served by large roll carts.

Page 13: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

•  Birmingham, AL •  Bowling Green, KY •  Charleston County, SC •  Columbia, SC •  Fayetteville, AR •  Florence, AL •  Jackson, MS •  Louisville, KY •  Richmond, VA •  Roanoke, VA

First 10 Potential Cities

Strategic collaboration of public and private partners for widespread material recovery results.

Page 14: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

350 450 450 450

Projected increases in three possible city partners

Projected increase

Current lbs/hh

Projected lbs/hh

Florence, AL

123%

157

90%

237

500%

75

Columbia, SC Richmond, VA

171%

166

Roanoke, VA

Page 15: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

CVP’s Partner City program is on-the-ground engagement

Finalize contracts with city partners

City partner

approach expanded to provide broader

assistance

Complete technical & marketing resources

in Adopting Carts

Module

Measure initial

project outcomes

Ongoing technical

assistance, champion building

Grow

Q3 Q4 Q4 Q1 Q1

Complete 2015

national scale

approach

Page 16: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

How will the Recycling Partnership be funded?

For-profit companies:

$100,000 minimum annually one Advisory Committee votes

$250,000 minimum annually three Advisory Committee votes

$500,000 minimum annually five Advisory Committee votes

Not-for-profit organizations:

$50,000 minimum annually one Advisory Committee vote

$150,000 minimum annually two Advisory Committee votes

$300,000 minimum annually three Advisory Committee votes

Funding thresholds and Advisory Committee votes

Page 17: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

The Recycling Partnership:

How will the work be managed? •  The Curbside Value Partnership will be conducting the

work of the Recycling Partnership.

•  MOUs will form the relationship between many funding partners and CVP.

For the past decade, CVP (a 501c3) has successfully formed

public-private partnerships across the country that have

increased curbside recycling.

Page 18: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Why do we think the approach will work?

Over a decade’s experience in more than 35 partner communities

And growing support

Page 19: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Create a systems solution to a systems problem

Public-Private Partnership: Leveraging private dollars to unlock public investments around strategic recycling improvement.

Comprehensive support with Technical Assistance, Education, Promotion and Outreach.

Deliver measurable increases in both QUALITY and QUANTITY

Actual efforts toward environmental and sustainability goals.

Immediate impact as well as long-lasting improvements.

Drive recovery and increases supply.

TREMENDOUS BENEFITS STRONG STRATEGY

Page 20: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

CVP’s Recycling Partnership is a national initiative that creates shared opportunities and shared results.

Recycling is a multi-sector industry. It is a loosely connected, but highly dependent network of public and private interest.

Page 21: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

It's Go Time!

Page 22: The RECYCLING PARTNERSHIP: NYSAR3 November 7, 2014 · at SERDC Paper and Packaging Symposium in Atlanta. KEY DRIVER : NEED FOR MORE MATERIAL JAN 2014 SERDC 120 (a 120-day discovery

RecycleCurbside.org

Visit RecycleCurbside.org for more information as well as:

•  Tools

•  Resources

•  Webinars

•  Newsletters

•  And more!

Keefe Harrison, Executive Director [email protected] 864.760.8828