Upload
innovatika
View
539
Download
1
Tags:
Embed Size (px)
DESCRIPTION
An opening keynote presentation by Tomasz Rudolf at a seminar organized by Google and Demos Europa in October 2012 in Warsaw. How does internet change the DNA of companies and modify their business models? Using the metaphor of GMOs and business model canvas developed by Alex Osterwalder, Tomasz Rudolf presents how internet affects business models.
Citation preview
TOMASZ RUDOLF
THE RISE OF INTERNET-MODIFIED BUSINESS MODELS
AIP BUSINESS LINK Warszawa, October 29th, 2012
Source: wikipedia
Genetically modified organisms (GMO) are used as a stronger alternative to their natural versions …
Source: http://zioloweinspiracje.blogspot.com
There is a lot of controversy around the GMO and its impact on our world…
Organizations have a DNA that can be genetically modified just like living organisms – we call it a Business Model.
IMO INTERNET-MODIFIED
BUSINESS MODEL
Internet is changing the business DNA in a way that impacts jobs & markets by creating IMOs – Internet-Modified Organizations
The book publishing industry for example is undergoing big changes, with a majority sold now as e-books on Amazon
8
New business models like Lulu.Com disrupt this industry, by allowing anyone to self-publish their book and put in the store
At Innovatika, we work a lot with the methods inspired by Alex Osterwalder, author of Business Model Generation
Source: businessmodelgeneration.com
Beyond using the method in our strategy work for for clients, we are also partners of the Polish edition of the book
Source: OnePress.pl
We shared our experise on business models together with Alex during our Warsaw Innovation Summit in March 2012
Business model canvas
Source: businessmodelgeneration.com
REVENUE STREAMS
VALUE PROP
CHANNELS KEY RESOURCES
KEY PROCESSES
PARTNERS CUSTOMER SEGMENTS
COST STRUCTURE
RELATIONS
Business model canvas
Źródło: businessmodelgeneration.com
REVENUE STREAMS
VALUE PROP
CHANNELS KEY RESOURCES
KEY PROCESSES
PARTNERS CUSTOMER SEGMENTS
COST STRUCTURE
RELATIONS
Global reach
Business model canvas
Źródło: businessmodelgeneration.com
REVENUE STREAMS
VALUE PROP
CHANNELS KEY RESOURCES
KEY PROCESSES
PARTNERS CUSTOMER SEGMENTS
COST STRUCTURE
RELATIONS
E- Commerce
Business model canvas
Źródło: businessmodelgeneration.com
REVENUE STREAMS
VALUE PROP
CHANNELS KEY RESOURCES
KEY PROCESSES
PARTNERS CUSTOMER SEGMENTS
COST STRUCTURE
RELATIONS
Mass customiz-
ation
Transformational
3 IMO
Catalytic
1 IMO
What is the influence of the Internet on firms?
Źródło: Tomasz Rudolf
Destructive / Distruptive
4
No impact
5
Additive
2 IMO
IMO FREE INDUSTRY
The last group are companies where the role of the Internet in the business model is marginal – you could call them IMO free
Looking at Top 500 Polish companies you can see a lot of mostly traditional industries, with limited role of the Internet
The same happens when you look at Fortune 500. The role of the Internet in the business models is not obvious…
The Internet of Things – connecting objects, not just people will transform even more tradtional industries into IMOs…
Danish company Sparked is using wireless sensors on cattle that send SMS messages when they are ill
Internet of Cows?
Tomasz Rudolf Chief Innovation Igniter at INNOVATIKA Speaker, consultant and facilitator of
strategy & innovation projects We lead workshops and consulting projects in USA, Germany, Sweden, Italy, France, Saudi Arabia and Poland. Our clients include 3M, Aon, Abbott, AkzoNobel, Coca-Cola, Deutsche Bank, Deutsche Post, Deutsche Telekom, Goodyear, HJ Heinz, Netia, Masterfoods, Polish Telecom, Saudi Aramco, Sage, Warsaw Stock Exchange and many more. I have a passion for turning leading management books & theories into practical tools that help teams with strategy development and revenue generation.
Email: [email protected]