The SEO ROI – Why You ShouldInvest in SEO

©2011, Oracle Digital

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Are you afraid of wasting money on online marketing efforts that might not pay off? If youspend $1 on SEO, you can make $5+. Pretty good return on your investment, don’t you think?During a time when a lot of companies are tightening their belts on expenses, it’s moreimportant to wisely spend marketing dollars than ever and SEO certainly can bring yousubstantial “bang for your buck”.

Why Invest in SEO?Search engine optimisation can help you with youronline presence so that you’re more visible topotential customers online. People use searchengines to help them find things that they want so ifthey do a search and find your company and youposition yourself well, SEO could pay off. Andanother great thing about SEO, in terms of stretchingyour marketing budget, is that the people you attractthrough search engine optimisation are much morelikely to convert from visitor to customer with organicsearch engine optimization than they are with paidadvertising techniques.

The ROI is also much larger with this type of marketing investment because one SEO activitydoesn’t only result in one sale. SEO dollars not only translate better but they provide longerterm value. A pay per click ad may pay once but an SEO investment could take you to aplace in the search engine results pages that could make you money again and again andagain.

How Much Can SEO Payoff?It’s impossible to quantify exactly how much you’ll make by investing in SEO but if you don’tmake the investment, you could be leaving a lot of money and market share on the table. Ifyou know how much your industry is worth and you can find holes in your competition’sinternet marketing strategy, you could benefit substantially. Research can identify greatopportunities for growth.

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SEO, A Strategic InvestmentSEO can be an investment, rather than an expense. One vital ingredient for achieving thatsuccess is making sure you hire the right SEO company to work with. DIY SEO is riskybusiness and can mean a lot of effort without a lot of payoff. A solid SEO company will be ableto demonstrate their value to you in a fairly quick amount of time. Through knowledge,research, analysis, and execution of a sound SEO strategy, an SEO company can help youquickly gain higher traffic levels and the right search engine marketing strategy on top of thatwell-executed SEO strategy could mean that the traffic turns into profit — making your SEOinvestment a wise one.