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TheSmallBizMag By Entrepreneurs for Entrepreneurs! May Edition, 2014 By Tom Crawshaw By John Allan MINDSET MATTERS THE POWERFUL WAYS Of PERSONAL BRANDING By Vishal Morjaria By Michele Walsh LASER FOCUS YOUR MARKETING GET OUT OF YOUR WAY SOCIAL MEDIA MARKETING SEARCH ENGINE OPTIMISATION VS

The small biz mag by Hans3.com

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Supporting entrepreneurs, small business owners on the road to success, The Small Biz Mag provides the latest business news, tips and advice.

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Page 1: The small biz mag by Hans3.com

TheSmallBizMagBy Entrepreneurs for Entrepreneurs

May Edition 2014

By Tom Crawshaw

By John Allan

MINDSETMATTERS

THEPOWERFUL

WAYS Of PERSONALBRANDINGBy Vishal Morjaria

By Michele Walsh

LASERFOCUS YOURMARKETING

GET OUT OFYOUR WAY

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMISATIONVS

Welcome To Small Biz Magazine For EntrepreneursHi and thanks for picking up this months addition of the Entrepreneur Biz News

Each month there will be loads of difference top-ics tips and advice to help you find different ways to effectively run your business online Also look out for guest articles in the future from guest ex-perts giving advice on their specific niches

EnjoyPaul mosesCEO

About the EditorHello my name is Paul Moses virtual assistant online marketing special-ist based in London and creator of Hans3com I work with entrepreneurs small business owners who typically struggle with time motivation

long working hours and social or family commit-ments and would like to stop doing the things in their business that take up too much time so they focus on the things they love ie paying clients

What separates my service from other virtual as-sistants is that I know the stress of running a busi-ness I have supported my wife and plenty of other people like you through all aspects of business and I know what I takes to make a go of things Irsquove have been there and understand that at times it can be a lonely place especially when things get overwhelming and you desperately need support And because of this my clients get someone who understands their business focused help and is able to deliver great results And ultimately they increase income have more free time and dramat-ically improve their work life balance instantly

CONTENTSgt

01 MINDSET MATTERS By Michele Walsh

03THE 4 POWERFUL WAYS OF PERSONAL BRANDINGBy Vishal Morjaria

05 HOW TO DEAL WITH A CONFUSED CLIENTBy Paul Moses

08

HOW SOCIAL MEDIA MARKETING MAY BEMORE IMPORTANT THAN SEARCH ENGINEOPTIMISATIONBy Paul Moses

09HOW TO LASER FOCUS YOUR MARKETING SO YOU CAN ATTRACT HIGH PAYING CLIENTS By Tom Crawshaw

11 ARE YOU IN YOUR WAYBy John Allan

13FOUR REASONS WHY YOU MIGHT NOT BE HAPPY IN BUSINESS By Paul Moses

The 4 Powerful Ways of Personal Branding

03

You can check out my social media profile at Or check out my website wwwhans3com

Hans3com

Hans3supportHans3VAsupport

Shortlisted for best Virtual assistant 2014 award

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MINDSET MATTERSYou know the strategies you know the goals so whatrsquos so difficult about achieving them

Assuming they are your goals dreams and aspirations what could be more compelling than the feeling of achieving themhellipIn that sentence lies a hidden se-cret something that is keeping your dreams away from you

You see your mind cannot dis-tinguish between what is real and what you are making up so in order to attract your dreams into your life quicker you need to imagine it has happened already

The more vivid the imagination

the pictures the thoughts and the feelings you can create asso-ciated with your goals you trick your mind into believing they are here and happening this opens up your mind to see the opportu-nities to make them happen

Thatrsquos not to say you can sit there visualising thinking and feeling your dreams and do nothing you do have to take the action neces-sary to make your dreams a reality

If itrsquos that easy why arenrsquot more of us doing it more often I will en-

lighten youhellip

Somewhere deep inside there is an irritating little voice that is putting obstacles in your way to stop you in your tracks What ex-actly is going on

There are many reasons that suc-cess eludes you or can seem diffi-cult to achievehellip let me explain

You are a sum total of all your ex-periences since the day you were conceived you pop into the world with only the fear of loud noises

By Michele Walsh

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and falling as your inbuilt protec-tive mechanisms so where does the fear of going for exactly what you want come from Simple ndash itrsquos learnt behaviour from your experiences at school parents home peers everything that you are at this moment in time has been a collection of all your thoughts and experiences This is the your blueprint from where your own reality comes from and forms your beliefs about success money confidence self worth and all the values you need to create your own success

Understanding the obstacleshellip

Procrastination stops you moving forward whatever it is that you are avoiding its those inner voic-es having a dramatic effect on your decisions That comes from lsquoold programmingrsquo the way you have operated for years It can be seeking perfection so you never feel like anything you do is lsquogood enoughrsquo first time It can be fear of what people will think if you real-ly step up and step out there in a big way whatever your lsquoreasonrsquo

for not doing something itrsquos stop-ping you growing your business

Simple steps you can make now to accelerate your success

Raise your awareness what do you keep telling yourself and why Do you really believe all that you are telling yourself The easiest way to change your story is tell yourself something new create your new learnt behaviour The more you tell yourself something the more you believe it

Put your past behind you Your past has gone tomorrow isnrsquot here yet and all that matters is the now practise being inrsquo the mo-ment This takes conscious effort but soon becomes your new de-fault setting Remember all that you are has come about by cre-ating habits so focus on creating new habits that serve you better

To create new thoughts and be-liefs you have to practise some-thing consistently for 21-90 days depending on how quickly

you personally create new hab-its Donrsquot overwhelm yourself change one or two thoughtsbe-liefs at a time and when they be-come normality for you expand and develop new ones

Be consistent create reminders all around you to prompt your new patterns of thought and be-haviour at first you will need to make the effort to force yourself to do this but very quickly it will happen automatically

All the initial effort will be worth-while as you practise this new way of being you will feel more posi-tive happier in yourself lighter as if a weight has been lifted from you and maybe a taste of your true potential which is LIMITLESS

If you are in business and brilliant at what you do but donrsquot have the income to justify the hours you are putting in then make a start to believing in yourself get-ting out of your own way create compelling vision and keep tell-ing yourself ndash I can do it Because if you believe you can YOU CAN

Michele Walsh

My name is Michele Walsh a Business Confidence Coach Having gone from boss to broke 7 years ago I know first hand what it is like to lose

your confidence overnight and have to start again I now empower par-ticularly women in business to literally lsquodouble their incomersquo anything

from 5 weeks to 12 months by increasing their own confidence to go out and attract the exact ideal clients they just love working with

wwwMsmoneymakercom MicheleWalshMsMoneyMaker

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THE 4 POWERFUL WAYS OF PERSONAL BRANDING

What separates successful peo-ple from the rest Successful people get noticed You donrsquot see through them They attract at-tention and therefore attract op-portunities people and wealth

We shall briefly go into a defini-tion of success to establish the fact that we are not talking just about material wealth or out-wardly visible status symbols but real substantial success Success may mean many things to dif-ferent people However what most of us would agree is that successful people do not just have material wealth they are also happy and popular In other

words they may have reached a comfortable state of emotional social and perhaps even spiritu-al balance They are rarely upset when things donrsquot go as expect-ed They feel at home whether they are alone or in the company of friends colleagues or acquain-tances They have found a place in the hearts and minds of the people around them

So how do successful people achieve this state They do so by attracting opportunities to utilize their talent and skills connecting with other people and generating appreciation goodwill and sometimes even

praise for their efforts which converts to a reliable means of income

Successful people are visible and they are credible

No amount of talent or hard work can match a deliberate and systematic approach to making your presence felt You are an in-dividual and if you want others to look at you in the same way then you need to turn the spot-light on you

We are all taught that modes-ty is a virtue and that bragging about ourselves is not an attrac-

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

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How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

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The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

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HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

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scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

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Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

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HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

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You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

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Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

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out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

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WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

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Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 2: The small biz mag by Hans3.com

Welcome To Small Biz Magazine For EntrepreneursHi and thanks for picking up this months addition of the Entrepreneur Biz News

Each month there will be loads of difference top-ics tips and advice to help you find different ways to effectively run your business online Also look out for guest articles in the future from guest ex-perts giving advice on their specific niches

EnjoyPaul mosesCEO

About the EditorHello my name is Paul Moses virtual assistant online marketing special-ist based in London and creator of Hans3com I work with entrepreneurs small business owners who typically struggle with time motivation

long working hours and social or family commit-ments and would like to stop doing the things in their business that take up too much time so they focus on the things they love ie paying clients

What separates my service from other virtual as-sistants is that I know the stress of running a busi-ness I have supported my wife and plenty of other people like you through all aspects of business and I know what I takes to make a go of things Irsquove have been there and understand that at times it can be a lonely place especially when things get overwhelming and you desperately need support And because of this my clients get someone who understands their business focused help and is able to deliver great results And ultimately they increase income have more free time and dramat-ically improve their work life balance instantly

CONTENTSgt

01 MINDSET MATTERS By Michele Walsh

03THE 4 POWERFUL WAYS OF PERSONAL BRANDINGBy Vishal Morjaria

05 HOW TO DEAL WITH A CONFUSED CLIENTBy Paul Moses

08

HOW SOCIAL MEDIA MARKETING MAY BEMORE IMPORTANT THAN SEARCH ENGINEOPTIMISATIONBy Paul Moses

09HOW TO LASER FOCUS YOUR MARKETING SO YOU CAN ATTRACT HIGH PAYING CLIENTS By Tom Crawshaw

11 ARE YOU IN YOUR WAYBy John Allan

13FOUR REASONS WHY YOU MIGHT NOT BE HAPPY IN BUSINESS By Paul Moses

The 4 Powerful Ways of Personal Branding

03

You can check out my social media profile at Or check out my website wwwhans3com

Hans3com

Hans3supportHans3VAsupport

Shortlisted for best Virtual assistant 2014 award

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MINDSET MATTERSYou know the strategies you know the goals so whatrsquos so difficult about achieving them

Assuming they are your goals dreams and aspirations what could be more compelling than the feeling of achieving themhellipIn that sentence lies a hidden se-cret something that is keeping your dreams away from you

You see your mind cannot dis-tinguish between what is real and what you are making up so in order to attract your dreams into your life quicker you need to imagine it has happened already

The more vivid the imagination

the pictures the thoughts and the feelings you can create asso-ciated with your goals you trick your mind into believing they are here and happening this opens up your mind to see the opportu-nities to make them happen

Thatrsquos not to say you can sit there visualising thinking and feeling your dreams and do nothing you do have to take the action neces-sary to make your dreams a reality

If itrsquos that easy why arenrsquot more of us doing it more often I will en-

lighten youhellip

Somewhere deep inside there is an irritating little voice that is putting obstacles in your way to stop you in your tracks What ex-actly is going on

There are many reasons that suc-cess eludes you or can seem diffi-cult to achievehellip let me explain

You are a sum total of all your ex-periences since the day you were conceived you pop into the world with only the fear of loud noises

By Michele Walsh

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and falling as your inbuilt protec-tive mechanisms so where does the fear of going for exactly what you want come from Simple ndash itrsquos learnt behaviour from your experiences at school parents home peers everything that you are at this moment in time has been a collection of all your thoughts and experiences This is the your blueprint from where your own reality comes from and forms your beliefs about success money confidence self worth and all the values you need to create your own success

Understanding the obstacleshellip

Procrastination stops you moving forward whatever it is that you are avoiding its those inner voic-es having a dramatic effect on your decisions That comes from lsquoold programmingrsquo the way you have operated for years It can be seeking perfection so you never feel like anything you do is lsquogood enoughrsquo first time It can be fear of what people will think if you real-ly step up and step out there in a big way whatever your lsquoreasonrsquo

for not doing something itrsquos stop-ping you growing your business

Simple steps you can make now to accelerate your success

Raise your awareness what do you keep telling yourself and why Do you really believe all that you are telling yourself The easiest way to change your story is tell yourself something new create your new learnt behaviour The more you tell yourself something the more you believe it

Put your past behind you Your past has gone tomorrow isnrsquot here yet and all that matters is the now practise being inrsquo the mo-ment This takes conscious effort but soon becomes your new de-fault setting Remember all that you are has come about by cre-ating habits so focus on creating new habits that serve you better

To create new thoughts and be-liefs you have to practise some-thing consistently for 21-90 days depending on how quickly

you personally create new hab-its Donrsquot overwhelm yourself change one or two thoughtsbe-liefs at a time and when they be-come normality for you expand and develop new ones

Be consistent create reminders all around you to prompt your new patterns of thought and be-haviour at first you will need to make the effort to force yourself to do this but very quickly it will happen automatically

All the initial effort will be worth-while as you practise this new way of being you will feel more posi-tive happier in yourself lighter as if a weight has been lifted from you and maybe a taste of your true potential which is LIMITLESS

If you are in business and brilliant at what you do but donrsquot have the income to justify the hours you are putting in then make a start to believing in yourself get-ting out of your own way create compelling vision and keep tell-ing yourself ndash I can do it Because if you believe you can YOU CAN

Michele Walsh

My name is Michele Walsh a Business Confidence Coach Having gone from boss to broke 7 years ago I know first hand what it is like to lose

your confidence overnight and have to start again I now empower par-ticularly women in business to literally lsquodouble their incomersquo anything

from 5 weeks to 12 months by increasing their own confidence to go out and attract the exact ideal clients they just love working with

wwwMsmoneymakercom MicheleWalshMsMoneyMaker

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THE 4 POWERFUL WAYS OF PERSONAL BRANDING

What separates successful peo-ple from the rest Successful people get noticed You donrsquot see through them They attract at-tention and therefore attract op-portunities people and wealth

We shall briefly go into a defini-tion of success to establish the fact that we are not talking just about material wealth or out-wardly visible status symbols but real substantial success Success may mean many things to dif-ferent people However what most of us would agree is that successful people do not just have material wealth they are also happy and popular In other

words they may have reached a comfortable state of emotional social and perhaps even spiritu-al balance They are rarely upset when things donrsquot go as expect-ed They feel at home whether they are alone or in the company of friends colleagues or acquain-tances They have found a place in the hearts and minds of the people around them

So how do successful people achieve this state They do so by attracting opportunities to utilize their talent and skills connecting with other people and generating appreciation goodwill and sometimes even

praise for their efforts which converts to a reliable means of income

Successful people are visible and they are credible

No amount of talent or hard work can match a deliberate and systematic approach to making your presence felt You are an in-dividual and if you want others to look at you in the same way then you need to turn the spot-light on you

We are all taught that modes-ty is a virtue and that bragging about ourselves is not an attrac-

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

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How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

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The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

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HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

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scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

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Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

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HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

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You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

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Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

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out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

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WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

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Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 3: The small biz mag by Hans3.com

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MINDSET MATTERSYou know the strategies you know the goals so whatrsquos so difficult about achieving them

Assuming they are your goals dreams and aspirations what could be more compelling than the feeling of achieving themhellipIn that sentence lies a hidden se-cret something that is keeping your dreams away from you

You see your mind cannot dis-tinguish between what is real and what you are making up so in order to attract your dreams into your life quicker you need to imagine it has happened already

The more vivid the imagination

the pictures the thoughts and the feelings you can create asso-ciated with your goals you trick your mind into believing they are here and happening this opens up your mind to see the opportu-nities to make them happen

Thatrsquos not to say you can sit there visualising thinking and feeling your dreams and do nothing you do have to take the action neces-sary to make your dreams a reality

If itrsquos that easy why arenrsquot more of us doing it more often I will en-

lighten youhellip

Somewhere deep inside there is an irritating little voice that is putting obstacles in your way to stop you in your tracks What ex-actly is going on

There are many reasons that suc-cess eludes you or can seem diffi-cult to achievehellip let me explain

You are a sum total of all your ex-periences since the day you were conceived you pop into the world with only the fear of loud noises

By Michele Walsh

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and falling as your inbuilt protec-tive mechanisms so where does the fear of going for exactly what you want come from Simple ndash itrsquos learnt behaviour from your experiences at school parents home peers everything that you are at this moment in time has been a collection of all your thoughts and experiences This is the your blueprint from where your own reality comes from and forms your beliefs about success money confidence self worth and all the values you need to create your own success

Understanding the obstacleshellip

Procrastination stops you moving forward whatever it is that you are avoiding its those inner voic-es having a dramatic effect on your decisions That comes from lsquoold programmingrsquo the way you have operated for years It can be seeking perfection so you never feel like anything you do is lsquogood enoughrsquo first time It can be fear of what people will think if you real-ly step up and step out there in a big way whatever your lsquoreasonrsquo

for not doing something itrsquos stop-ping you growing your business

Simple steps you can make now to accelerate your success

Raise your awareness what do you keep telling yourself and why Do you really believe all that you are telling yourself The easiest way to change your story is tell yourself something new create your new learnt behaviour The more you tell yourself something the more you believe it

Put your past behind you Your past has gone tomorrow isnrsquot here yet and all that matters is the now practise being inrsquo the mo-ment This takes conscious effort but soon becomes your new de-fault setting Remember all that you are has come about by cre-ating habits so focus on creating new habits that serve you better

To create new thoughts and be-liefs you have to practise some-thing consistently for 21-90 days depending on how quickly

you personally create new hab-its Donrsquot overwhelm yourself change one or two thoughtsbe-liefs at a time and when they be-come normality for you expand and develop new ones

Be consistent create reminders all around you to prompt your new patterns of thought and be-haviour at first you will need to make the effort to force yourself to do this but very quickly it will happen automatically

All the initial effort will be worth-while as you practise this new way of being you will feel more posi-tive happier in yourself lighter as if a weight has been lifted from you and maybe a taste of your true potential which is LIMITLESS

If you are in business and brilliant at what you do but donrsquot have the income to justify the hours you are putting in then make a start to believing in yourself get-ting out of your own way create compelling vision and keep tell-ing yourself ndash I can do it Because if you believe you can YOU CAN

Michele Walsh

My name is Michele Walsh a Business Confidence Coach Having gone from boss to broke 7 years ago I know first hand what it is like to lose

your confidence overnight and have to start again I now empower par-ticularly women in business to literally lsquodouble their incomersquo anything

from 5 weeks to 12 months by increasing their own confidence to go out and attract the exact ideal clients they just love working with

wwwMsmoneymakercom MicheleWalshMsMoneyMaker

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THE 4 POWERFUL WAYS OF PERSONAL BRANDING

What separates successful peo-ple from the rest Successful people get noticed You donrsquot see through them They attract at-tention and therefore attract op-portunities people and wealth

We shall briefly go into a defini-tion of success to establish the fact that we are not talking just about material wealth or out-wardly visible status symbols but real substantial success Success may mean many things to dif-ferent people However what most of us would agree is that successful people do not just have material wealth they are also happy and popular In other

words they may have reached a comfortable state of emotional social and perhaps even spiritu-al balance They are rarely upset when things donrsquot go as expect-ed They feel at home whether they are alone or in the company of friends colleagues or acquain-tances They have found a place in the hearts and minds of the people around them

So how do successful people achieve this state They do so by attracting opportunities to utilize their talent and skills connecting with other people and generating appreciation goodwill and sometimes even

praise for their efforts which converts to a reliable means of income

Successful people are visible and they are credible

No amount of talent or hard work can match a deliberate and systematic approach to making your presence felt You are an in-dividual and if you want others to look at you in the same way then you need to turn the spot-light on you

We are all taught that modes-ty is a virtue and that bragging about ourselves is not an attrac-

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

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How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

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The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

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HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

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scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

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Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

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HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

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You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

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Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

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out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

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WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

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Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 4: The small biz mag by Hans3.com

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and falling as your inbuilt protec-tive mechanisms so where does the fear of going for exactly what you want come from Simple ndash itrsquos learnt behaviour from your experiences at school parents home peers everything that you are at this moment in time has been a collection of all your thoughts and experiences This is the your blueprint from where your own reality comes from and forms your beliefs about success money confidence self worth and all the values you need to create your own success

Understanding the obstacleshellip

Procrastination stops you moving forward whatever it is that you are avoiding its those inner voic-es having a dramatic effect on your decisions That comes from lsquoold programmingrsquo the way you have operated for years It can be seeking perfection so you never feel like anything you do is lsquogood enoughrsquo first time It can be fear of what people will think if you real-ly step up and step out there in a big way whatever your lsquoreasonrsquo

for not doing something itrsquos stop-ping you growing your business

Simple steps you can make now to accelerate your success

Raise your awareness what do you keep telling yourself and why Do you really believe all that you are telling yourself The easiest way to change your story is tell yourself something new create your new learnt behaviour The more you tell yourself something the more you believe it

Put your past behind you Your past has gone tomorrow isnrsquot here yet and all that matters is the now practise being inrsquo the mo-ment This takes conscious effort but soon becomes your new de-fault setting Remember all that you are has come about by cre-ating habits so focus on creating new habits that serve you better

To create new thoughts and be-liefs you have to practise some-thing consistently for 21-90 days depending on how quickly

you personally create new hab-its Donrsquot overwhelm yourself change one or two thoughtsbe-liefs at a time and when they be-come normality for you expand and develop new ones

Be consistent create reminders all around you to prompt your new patterns of thought and be-haviour at first you will need to make the effort to force yourself to do this but very quickly it will happen automatically

All the initial effort will be worth-while as you practise this new way of being you will feel more posi-tive happier in yourself lighter as if a weight has been lifted from you and maybe a taste of your true potential which is LIMITLESS

If you are in business and brilliant at what you do but donrsquot have the income to justify the hours you are putting in then make a start to believing in yourself get-ting out of your own way create compelling vision and keep tell-ing yourself ndash I can do it Because if you believe you can YOU CAN

Michele Walsh

My name is Michele Walsh a Business Confidence Coach Having gone from boss to broke 7 years ago I know first hand what it is like to lose

your confidence overnight and have to start again I now empower par-ticularly women in business to literally lsquodouble their incomersquo anything

from 5 weeks to 12 months by increasing their own confidence to go out and attract the exact ideal clients they just love working with

wwwMsmoneymakercom MicheleWalshMsMoneyMaker

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THE 4 POWERFUL WAYS OF PERSONAL BRANDING

What separates successful peo-ple from the rest Successful people get noticed You donrsquot see through them They attract at-tention and therefore attract op-portunities people and wealth

We shall briefly go into a defini-tion of success to establish the fact that we are not talking just about material wealth or out-wardly visible status symbols but real substantial success Success may mean many things to dif-ferent people However what most of us would agree is that successful people do not just have material wealth they are also happy and popular In other

words they may have reached a comfortable state of emotional social and perhaps even spiritu-al balance They are rarely upset when things donrsquot go as expect-ed They feel at home whether they are alone or in the company of friends colleagues or acquain-tances They have found a place in the hearts and minds of the people around them

So how do successful people achieve this state They do so by attracting opportunities to utilize their talent and skills connecting with other people and generating appreciation goodwill and sometimes even

praise for their efforts which converts to a reliable means of income

Successful people are visible and they are credible

No amount of talent or hard work can match a deliberate and systematic approach to making your presence felt You are an in-dividual and if you want others to look at you in the same way then you need to turn the spot-light on you

We are all taught that modes-ty is a virtue and that bragging about ourselves is not an attrac-

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

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How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

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The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

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HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

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scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

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Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

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11WWWHANS3COM MAY EDITION- 2014

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HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

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You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

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Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

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gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

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WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 5: The small biz mag by Hans3.com

SMALL BIZ MAG gt

3WWWHANS3COM MAY EDITION- 2014

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THE 4 POWERFUL WAYS OF PERSONAL BRANDING

What separates successful peo-ple from the rest Successful people get noticed You donrsquot see through them They attract at-tention and therefore attract op-portunities people and wealth

We shall briefly go into a defini-tion of success to establish the fact that we are not talking just about material wealth or out-wardly visible status symbols but real substantial success Success may mean many things to dif-ferent people However what most of us would agree is that successful people do not just have material wealth they are also happy and popular In other

words they may have reached a comfortable state of emotional social and perhaps even spiritu-al balance They are rarely upset when things donrsquot go as expect-ed They feel at home whether they are alone or in the company of friends colleagues or acquain-tances They have found a place in the hearts and minds of the people around them

So how do successful people achieve this state They do so by attracting opportunities to utilize their talent and skills connecting with other people and generating appreciation goodwill and sometimes even

praise for their efforts which converts to a reliable means of income

Successful people are visible and they are credible

No amount of talent or hard work can match a deliberate and systematic approach to making your presence felt You are an in-dividual and if you want others to look at you in the same way then you need to turn the spot-light on you

We are all taught that modes-ty is a virtue and that bragging about ourselves is not an attrac-

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

SMALL BIZ MAG gt

4WWWHANS3COM MAY EDITION- 2014

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SMALL BIZ MAG gt

5WWWHANS3COM MAY EDITION- 2014

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How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

SMALL BIZ MAG gt

6WWWHANS3COM MAY EDITION- 2014

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gt

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

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SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

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HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

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scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

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gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

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HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

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You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

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Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

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gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 6: The small biz mag by Hans3.com

tive quality This does not how-ever mean that we merge our-selves into the crowd You need to assert your individuality and raise the flag of your potential to perform Only then will you gain opportunities to prove what you are capable of

Look at successful people around you They get noticed People trust them because they know they can deliver They are visible and credible

Rise up from the sea of sameness

Whether you are a plumber or a pianist an executive or an entre-preneur you need to create an aura of noticeability around you You need to come out of the sea of sameness and establish your own island of individuality How do you do this

There are 4 simple yet powerful ways of establishing your per-sonal brand Yes just like any brand that people choose to buy from a supermarket shelf or

a restaurant or hotel that people choose to visit over other lesser known me-too brands you can also develop the ability to at-tract not just peoplersquos attention but also attract opportunities and wealth

So here are the 4 powerful ways of branding yourself1 Branding by Association2 Branding by Achievement3 Branding by Testimonial4 Branding by WOW

Branding by Association is the first step to establishing your in-dividuality When you associate yourself with well-known per-sonalities their credibility and visibility enhances your own personal brand There are many ways you can associate through networking attending seminars and conferences or taking part in collaborative projects

Branding by Achievement is by announcing the milestones awards and accolades that you have received Even a small rec-

ognition bestows credibility on you in the eyes of potential cli-ents or customers So donrsquot ig-nore any achievement however small Leverage your achieve-ments to strengthen your per-sonal brand

Branding by Testimonial is ask-ing people to express their opin-ion about you Itrsquos not unlike a brand or a book or a movie get-ting good reviews from trusted critics When people hear about you from a third person it cre-ates better credibility than you blowing your own trumpet

Branding by WOW is by far the most underutilized When peo-ple see a rainbow in the sky they hold their breath Why Thatrsquos because a rainbow is a rare oc-currence not an everyday affair Similarly you should create the impression that you are a rari-ty In any field there are people who do the ordinary and there are those who rise above This is what you can achieve with Branding by WOW

Vishal Morjaria

Vishal Morjaria transformational coach speaker award winning author and author of the best-selling book Flab to Fab is someone who has seen adversity at close quarters and successfully overcome challenges to cre-ate a rewarding career and lifestyle for himself and others Vishal lives in the UK but travels extensively across Africa Asia and Europe as part of his work and to expand his cultural and spiritual awareness Vishal shows indi-viduals and entrepreneurs how to enhance their income and opportunities through Branding by WOW and other exciting techniques To learn more visit wwwwealthforlifeeventcom

SMALL BIZ MAG gt

4WWWHANS3COM MAY EDITION- 2014

gtgt

gt

SMALL BIZ MAG gt

5WWWHANS3COM MAY EDITION- 2014

gtgt

gt

How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

SMALL BIZ MAG gt

6WWWHANS3COM MAY EDITION- 2014

gtgt

gt

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

gtgt

gt

SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 7: The small biz mag by Hans3.com

SMALL BIZ MAG gt

5WWWHANS3COM MAY EDITION- 2014

gtgt

gt

How To Deal With A Confused Client

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

By Paul Moses

SMALL BIZ MAG gt

6WWWHANS3COM MAY EDITION- 2014

gtgt

gt

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

gtgt

gt

SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 8: The small biz mag by Hans3.com

SMALL BIZ MAG gt

6WWWHANS3COM MAY EDITION- 2014

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gt

The world of the entrepreneur can indeed be confusing It can be hard enough sometimes to understand whatrsquos going on when yoursquore on the cutting-edge of developments and progress in your chosen dynamic industry as a small biz owner Imagine how difficult it can be to grasp the intricacies when yoursquore a client sometimes

The client who is confused despite your best efforts to educate can be one of the most chal-lenging you will face as a entrepreneur How are you going to deal with this type of relationship

Most clients or hot prospects are intelligent peo-ple Nevertheless their expertise lies in an area outside of your industry sphere They may have a bricks and mortar establishment They may be an educator who wishes to reach a certain goal for the first time The odds are that they have come across some information on google before and understand that itrsquos important for them to get help They may be aware of personal train-ing business coaching and know that whatever your service provides is a critical part of their fu-ture but they donrsquot know where to start

Not only do they not know where to start they find it difficult to comprehend what yoursquore say-ing as the expert in the field Their confusion may be augmented by other factors such as money and family commitments When you combine confusion with fear it can sometimes lead to an element of panic

When yoursquore faced with a client like this itrsquos a good idea to have a description of the various tasks that yoursquore able to perform written in plain English Forget all the jargon but focus on the benefits to the client You donrsquot have to go into detail - and in fact this could be counterproduc-tive They donrsquot need to know how you do this but they do need to know why

It can be difficult to understand just how search engine optimization weight loss or mindset works and indeed why it should work at all Once again therersquos nothing to be gained by go-ing into detail but just explain what yoursquore try-ing to achieve from a holistic point of view and

what you need them to do in order to help you do your job

The confused client may expect rather more than you can provide realistically in a short space of time So therefore you need to ensure that yoursquore very clear about what you can and can-not do what is reasonable and what should be expected Itrsquos a good idea to frame everything in bite sized chunks so to speak so that the client can see what you need to do in step 1 before you can proceed to step 2 and so on

Reassure your clients that they donrsquot really need to know ldquohowrdquo to do all this and that yoursquore there to help them so that they can focus on what theyrsquore truly good at doing without any sort of distraction

Paul Moses

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

gtgt

gt

SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 9: The small biz mag by Hans3.com

I work with Small Businesses and entrepreneurs with a service-based business who really love what they do but are overwhelmed with all the tasks that involves in social media off amp online marketing

These are the types of clients we work with

bull Business coaches amp mentorsbull Health amp wellness professionalsbull Personal amp virtual assistantsbull Life coaches

bull Small business ownersbull Teachers and therapistsbull Authorsbull Speakers

For your free guide ldquo 6 strategies to help reduce overwhelm and get organised nowrdquohellip

Go to

wwwhans3com

SMALL BIZ MAG gt

7WWWHANS3COM MAY EDITION- 2014

gtgt

gt

SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 10: The small biz mag by Hans3.com

SMALL BIZ MAG gt

8WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW YOU RESIST EXPANSION WITHOUTEVEN KNOWING IT

Survival in business these days requires

not only book smarts but also street

smarts

Every one of the most successful and most prof-itable businesses in the world shares a common theme - delegation In order to be successful you have to be able to replicate your secret sauce your successful product or service and to provide the in-frastructure and support as you expand Itrsquos quite simple really and this formula applies to the ldquoone-manrdquo entrepreneur operation and all the way up to the IBMrsquos of this world Unless you have that for-mula in place you canrsquot succeed Of course you may well survive for a period of time but in the grand

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 11: The small biz mag by Hans3.com

SMALL BIZ MAG gt

9WWWHANS3COM MAY EDITION- 2014

gtgt

gt

scheme of things you will be just ldquospinning your wheelsrdquo Some-body else will come along who is a little bit smarter than you and be able to do what you do a little bit better

Survival in business these days re-quires not only book smarts but also street smarts Being book smart requires you to provide an excellent product or service and a good reason for people or or-ganisations to buy it This enables you to set up your business in the first place and get it moving after all However you also need to be street smart and this means that you have to be able to foresee dif-ficulties and understand what it takes to expand and grow

A growing business requires constant maintenance As you grow more and more jobs must

be undertaken and each of these jobs takes a certain amount of time Each one of us only has a set amount of hours in any giv-en day and so we can boil it all down to a mathematical equa-tion As your business grows you personally cannot complete all these jobs anymore and you must outsource

This is where many businesses fall down They fail to identify it when this particular moment arrives and simply modify their approach to make sure that they get every-thing done that needs to be done but no more Itrsquos not as if theyrsquove refused to expand or grow itrsquos that they create boundaries around their organisation preventing them from growing This is known as a failure to outsource a failure to appreciate that expansion is not physically or practically possi-

ble unless you delegate

Itrsquos amazing what happens when you finally decide that you have to delegate Itrsquos a little bit like sav-ing for retirement If you put a lit-tle bit away as an investment on a regular basis it can compound and before you know it you have a substantial nest egg In business terms if you allocate some of your funds to outsourcing to a virtual assistant yoursquore investing in your future You release valuable time enabling you to expand and grow Here again before you know it you have a nice business nest egg thatrsquos now not reliant upon your efforts alone but rather is repre-sentative of a well-oiled machine

You may not end up with an IBM sized organisation but when you finally realise that delegation is crucial the sky truly is the limit

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 12: The small biz mag by Hans3.com

SMALL BIZ MAG gt

10WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Wersquore beginning to learn a lot about how the major search engines Goo-gle specifically place more and more relevance on content and social buzz We have come a long way from the days when a webpage could theoretically get considerable expo-sure and as a consequence valuable traffic just by focusing on keyword spamming It was as if the algorithms employed by the search engines were very rudimentary and simply could not see that a ldquoblack hatrdquo mar-keter could exploit the search engine business for their short-term gain

These days a webpage is seen as be-ing relevant in relation to someonersquos search only if it satisfies a number of more complex and increasingly interrelated criteria The content itself must be ldquomeatyrdquo Through the use of extensive databases relevant standards amp synonymic analysis the engines are able to determine whether the content is spammy or informative We have moved fur-ther The search engine not only wants to know if traffic is actually visiting a given page it wants to

know if the visitor likes what they eventually find there Furthermore mentions on social networking sites are being seen as increasingly more relevant timely and up-to-date

Content is still king in todayrsquos world as after all everything can be boiled down to a quest for information on-line but many people reason that context is equally as regal a consid-eration as the content itself

If ldquolikesrdquo ldquosharesrdquo and ldquore-tweetsrdquo are important parts of the ranking algo-rithm for any website in the future does this mean that social media marketing is becoming as import-ant as search engine optimisation if not more so Reputations can be won or lost in social media circles and this has significant bearing on the companyrsquos standing in a partic-ular marketplace

Social media marketing efforts have to cover many different bases We are not only talking about a poten-tial boost in search engine rankings but we are talking about brand ex-

posure and reputation together with potential conversions

How many different facets are there when it comes to social media mar-keting Fundamentally you must have a means of building your plat-form with relevant timely informa-tive and valuable content Your plat-form should serve as a launching board enabling you to communi-cate with social networking sites of relevance Furthermore a means of drawing attention to your efforts can also be considered through a pro-cess known as social bookmarking

For a small business owner who is already swamped with daily duties it can all seem as if it is too much to bear As hard as they may try to find the time itrsquos just not there Try to get help consolidating and coordinating all of these tasks to help build slowly but surely your small businesses so-cial media marketing presence Itrsquos im-portant to remember that both con-sistency and tenacity will always win through whenever reputations are being built in the social media market

HOW SOCIAL MEDIA MARKETING MAY BE MORE IMPORTANT THAN SEARCH ENGINE OPTIMISATION By Paul Moses

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 13: The small biz mag by Hans3.com

SMALL BIZ MAG gt

11WWWHANS3COM MAY EDITION- 2014

gtgt

gt

HOW TO LASER FOCUS YOUR MARKETING SO

YOU CAN ATTRACT HIGH PAYING CLIENTS

Do you ever find yourself discounting your fees and training anyone who will say yes only to find that they are your most demanding and frustrating clients

I come across this all the time with trainers and people in other industries

Irsquove even experienced it first hand

Those clients who are happy to pay your fees on time are usually lovely to deal with Those who push for a discount often make late payments and drain your physically and emotionally

Of course Irsquom generalizing here But that is a pretty common pattern of behaviour

So how do prevent this type of thing from happen-ing all while positioning yourself as the expert and charging more

Itrsquos simpleYou need to laser focus in on who you want to work with - your target market

This will allow you to craft your marketing message to talk directly to this pocket of peopleThey will feel like they know youThey will see you as a specialist

Focusing on one particular market and becoming the expert in that area will ALWAYS 100 increase the response to your marketing

If you donrsquot have a target market Irsquom about to share with you a process to help you define yours

For Starters First you must narrow your market down by gender and age For example the mums market is women aged 25 to 40 So take a look at your existing clients and figure out what sort of demographic contains most of them

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 14: The small biz mag by Hans3.com

SMALL BIZ MAG gt

12WWWHANS3COM MAY EDITION- 2014

gtgt

gt

You then need to ask your clients ldquoWhat keeps you up at nightrdquo What are they thinking about before they go to bed What do they talk to their partner about before they go to sleep What is the most painful frustrating thing in their life right now Whatrsquos holding them back from losing weight What limitations do they have How do they want to feel about themselves and their body Now of course you wouldnrsquot just overtly ask them these questions You want to simply get into a con-versation and do some digging around these ques-tions Ask them ldquoWhyrdquo and ldquoHow does that make you feelrdquo These two questions will help elicit an emotional response

If yoursquore talking about over 60rsquos their pace of life is slower most will still be working theyrsquoll want to im-prove their flexibility keep fit and healthy but prob-ably not to build muscle

They motivation is to improve the quality of their life reduce injuries be mobile enough to still get around on their own and see their family

What Do They Aspire ToOnce we figure out their pain or frustration we need to find out what their aspirations are What do they want to look like What is the end result that they want Do they want the bikini body Do they want the six-pack abs Do they just want to improve their mobility and fitness levels

Are they a little bit overweight and want to get into the best shape of their life or are they obese and want just look normal again

Those are two different markets and you want to talk to each of them in its own language They have dif-ferent motivations and aspire to different results

Here are some questions that you can ask about the frustrations and aspirations of your marketsbull What does your day look like bull What made you decide to do whatrsquos necessary to lose the weight bull How would losing the weight make you feel bull How have you tried to lose the weight in the pastbull What does fitness and weight loss mean to you bull Whatrsquos been holding you back from getting the

results you wantbull In an ideal world what would your perfect transformation look like

Creating Your Customer AvatarBased on your research you will be able to create a customer avatar This is basically a paragraph de-scribing your market as a single person

How To Use Your Avatar In Your Marketing Call out to your specific market on your website Talk to their specific needs instead of offering fat loss toning muscle building etc

Help them with their pains and frustrations in your emails - empathize with them

Tailor your artwork on your Facebook page flyers and website

Create marketing funnels that target your demograph-ic If yoursquore using Facebook you can effectively target women over 60 So if you talk to their pains and aspi-rations in your ad then they will see you are talking to them click your ad and opt-in to your program

Action Steps raquo Define the demographic yoursquore going to focus on raquo Interview three of your clients that fit this demo-

graphic asking them some questions to discover their deeper motivations raquo Create a customer avatar Write a paragraph de-

scribing your market as a single person you can even name them if you want Talk about what their day looks like their frustrations experience with exercise etc

Tom Crawshaw from wwwptmastermindcom is the Facebook ads guy for the fitness indus-try He helps fit pros get more clients through effective marketing on Facebook so they can grow their business and create more freedom in their life Follow me on facebook PtMastermind

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 15: The small biz mag by Hans3.com

SMALL BIZ MAG gt

13WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Self-employed Whatrsquos written below can apply to new start businesses one man bands experienced entrepreneurs or the man in the street

Perhaps you worry about what the competition are doing Maybe yoursquore long enough in the tooth not to get drawn into price wars and trying to undercut everyone More about that in a minute

Speaking of competition is competition your big-gest threat anyway

Or is it yourself

Just ponder that one a while I know it can be hard to imagine how you could be a possible threat to your own business but let me explain Read onhellip

Now what gets in your way

Let me see networking picking up the phone public speaking or approaching other businesses with a JV in mind

What do you shy away from

What causes you stress anxiety worry or fear

Failure Success Rejection

We are born with only two fears The fear of sud-den loud noises and the fear of falling Everything else is a learned behaviour which can be reversed It doesnrsquot matter how long yoursquove had the issue it can be changed and quickly too

Perhaps you spend a lot of valuable time procrasti-nating and prefer to hear the sound of the hoover or feel the warmth of hot soapy dishwater rather than forge ahead with the important stuff thatrsquoll push your business to grow as you would like

To ask for help may strike you as a sign of weakness but really it doesnrsquot have to be like that

How would it be for you if you could stay out of your own way for long enough to allow those things that fill you with fear and dread to be com-pleted To be able to focus on the task in hand until itrsquos complete

Well you can

When you realise that the whole scenario playing

By John Allan

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 16: The small biz mag by Hans3.com

SMALL BIZ MAG gt

14WWWHANS3COM MAY EDITION- 2014

gtgt

gt

out in your head is just a construct then you can breathe a sigh of relief

It is only a thought

Put it this way if you turned on the TV and the pro-gramme that appeared wasnrsquot to your liking yoursquod change the channel right Or maybe the music re-ally grated on your nerves yoursquod turn it down Well guess what You can do that to your thoughts also There are various different techniques for doing just that From EFT to TFT NLP to hypnotherapy Itrsquos all about finding the difference that makes the difference To you these methods may be a bunch of random letters In the hands of a skilled practi-tioner your life will change because if you like me enjoy seeing and feeling fast effective change your life for good

Listen you donrsquot know what your next thought is going to be do you They just appear There isnrsquot any choice here The choices exist though in wheth-er or not you hold onto that thought and turn it into a full scale production

If yoursquore feeling bad then examine your thoughtsThe thought creates the feeling causing the action which will determine the outcome Whatever you think is projected in front of you as your experience of the world

Using the movie analogy if I may you canrsquot change the actorrsquos actions by shouting at the screen In fact yoursquod have to go to the back of the cinema and into the projection room to affect what you see on the

screen The projector is your mind the screen is your consciousness and the film is thought

Being aware of a thought will give you the chance to decide what to do with it Being un-aware puts you at its mercy A thought is pow-erless without your participationAs humans we tend to be experts at making lsquostuffrsquo up and then believing ithellipItrsquos just a story

So the next time you feel yourself being tempted by the hoover the kitchen sink or whatever it is you do to avoid doing something in your business then just pause and think about your thoughts How lsquotruersquo are they and where is your evidence to back up your lsquostoryrsquo As is often the case the evi-dence wonrsquot exist

Ok back to pricing then or had you forgotten about that If you have trouble setting a price for your product or service it all boils down to you and your own self-worth It has nothing to do with what you think the client will pay because letrsquos face it there are clients to cover all price points There are the bargain hunters then you have the middle of the road clients and of course there is the top end only the most expensive is good enough type client

What you think other people will think of your pricing is mind reading and that in and of itself is once more to be making stuff up Your pricing is a direct result of how you value yourself Believe me when I say this you really are worth it

Irsquom John Allan a coach and hypnotherapist based in Glasgow al-though I do work via Skype for my clients who canrsquot make face to face sessions I specialise in fast and effective change be that in removing phobias working with clients who suffer from confidence issues or helping them release the anxieties and stresses that have been hold-ing them back in life You really can change your mind FASTwwwthemindfixformulacom themindfixformula

John Allan

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 17: The small biz mag by Hans3.com

SMALL BIZ MAG gt

15WWWHANS3COM MAY EDITION- 2014

gtgt

gt

WHY YOU MIGHT NOT BE HAPPY IN BUSINESS

FOUR REASONS

By Paul Moses

How do you actually measure happiness in life Is it based on material possessions - hopefully not - or is it based on a combination of stability the spiritual and relationships We work for a reason even though it seems to occupy the lionrsquos share of our life We are work-ing to provide resources to enable us to enjoy life This enjoyment may well include helping others charitable contributions and altruistic endeavours but we never-theless operate our businesses for specific reasons

Have you even thought about this question recent-ly because in truth many of us just donrsquot sit down and take a deep breath to look at our lives from a more holistic perspective If yoursquove asked yourself this question already consider these additional four questions to ask yourself about your happiness

1 When was the last time that you took your spouse or significant other on a long weekend getaway This kind of activity is so important in helping to recharge and rejuvenate not just for you but for your partner or spouse as well When yoursquore in the same place week in and week out you tend to get a little burned out and need a change of scenery occasionally

2 When was the last time that you enjoyed a quiet week-end at home without taking work home with you Ad-mit it you have a desk and chair in your home office and probably a pile of paperwork in the corner As we are

able to access a lot of our software programs through ldquothe cloudrdquo these days you probably find that you log on from your home office computer as well

3 When was the last time that you were able to ac-cept an invitation to take part in one of those chari-ty golf scramblers You probably canrsquot remember the last time that you picked up a club let alone took the time to take part in something for such a good cause Remember that these types of events are great net-working opportunities too

4 When was the last time that you landed a sizeable new contract at work based on a specific and new ini-tiative Are you relying too much on existing clients sometimes known as the ldquoall your eggs in one bas-ketrdquo syndrome You may feel as if yoursquore just too busy dealing with everything thatrsquos on your plate to even think about expanding in different directions

As you can see when you look at everything from a broader perspective you may realise that life is not particularly ful-filling right now Surely itrsquos time to delegate and outsource to free up a considerable portion of your time When you do this itrsquos amazing how life will change for you You will be able to spend more time with your family keep the work in its rightful place spend important time expanding and stop ldquorunning in placerdquo You might even be able to accept that odd invitation to the golf course of all things

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 18: The small biz mag by Hans3.com

lsquoThe 10 Day Adventure Of A

Life Timersquo

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 19: The small biz mag by Hans3.com

The Wild Well-Being Safari

What Is The Wild Well-Being Safari About

An all-inclusive 10-dayrsquos of luxurious 5 star accommodation adventure dailysafaris healthy food and a range of exercise options

Experience Africarsquos hidden gem Zimbabwe fly over one of the eight NaturalWonders of the World in a helicopter see your first wild lion relax and enjoy

the smell of an African thunderstorm approaching taste the local delicacies fallasleep to a sky filled with stars and wake up to the beautiful orange sunrise and

the sound of an elephant casually walking past

Go to wwwthelifestyleconciergecoukretreats

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine

Page 20: The small biz mag by Hans3.com

gt

18WWWHANS3COM MAY EDITION- 2014

gtgt

gt

Become a contributor to Small Biz NewsHave an idea for an great article I am looking for articles that are filled with how-to tips for the entrepreneurs with a service-based business (eg coaches authors personal trainer speakers consultants)

bull How-to tutorials (with actionable tips)bull Must contain 400-800 words bull High quality and written in proper English (no spell-

ing amp grammar errors please) bull No affiliate links bull Please do not send an article that you have already

published on your own blog or elsewhere and no re-cycled articles are allowed

bull Articles must not be published anywhere else in-cluding your own blog but you can tell people about your guest post on my magazine

bull Include a short author bio with a link to your website and 1 social networking profile

bull All articles submitted are checked with Copyscape to ensure that they are original

bull Must have a Hi res personal image business logo and submit an image to complement your article

bull Search Engine Optimizationbull Social Media Marketingbull WordPress tips and tricksbull Tools and tricks for entrepreneurs running an online

businessbull Online visibility tipsbull Time managementbull Client attraction tipsbull List buildingbull Real-life lessons from solo professionalsbull Productivity tools and tricks for solo entrepreneursbull Anything mindset

Please read the following guidelines Here are the topics that I would love for you to write about

Think you can write fabulous content in any of these topics Great Send me an email to paulmhans3com and Irsquoll get back to you whether itrsquos a good fit for my magazine