The Social Customer: Youth and Technology Trends for 2014

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    28-Oct-2015

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Top 5 trends on how Youth will be shaping technology usage in 2014. An alternative to the traditional customer segmentation model, the Social Customer model offers a more scientific method to understand customers.

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  • CUSTOMER

    THE

    SOCIAL

    YOUTH & TECHNOLOGY TRENDS FOR 2014

  • Fitness Freaks

    Gadget Geeks

    Herbivore Hippies

    Miserable Millennials

    Tumultuous Teens

    A DIVIDE & CONQUER APPROACHDIVIDE CONQUER

    Stereotypes or Awful Band Names

    CUSTOMER SEGMENTATION

  • THE SOCIAL CUSTOMER

    Behavior

    Psychology

    Culture

    Anthropology

    Social Networks

    A CONNECT & SERVE APPROACHCONNECT SERVE

    Based on scientific research

  • CLICK

    GET MORE INSIGHTS ON THE SOCIAL CUSTOMER

    HERE

  • Social Customers

    Social Customers are defined by their interests, motivations & peer networks.

    Social InterestsSocial Motivations

    Social Networks

    What Fandoms do they belong to?

    Who do they hangout with offline?

    What do they strive to achieve?

  • YOUTH & TECHNOLOGY

    TRENDS FOR 2014

    5

    BASED ON THE SOCIAL CUSTOMER REPORT BY MOBILE YOUTH

  • 1Social by Design

    As Social Customers, youth are either connected or connecting. The need to connect drives youth to

    behavior that seem irrational to others.

  • 0% 25% 50% 75% 100%

    97%

    of smartphone owning teens have regularly used smartphones in

    the privacy of a bathroom

    source: the mobile youth report

  • 2Offline over OnlineAs Social Customers, young people want to connect

    with peers in the real world. Technology is only a means to an end, not the end itself.

  • 67%

    of young people prefer to communicate with friends & family face-to-face

    over text, voice & email

    source: the mobile youth report

  • 3Wide Networks,

    Thin ConnectionsYouth have thousands of online friends but not all

    those friendships are equally significant. Youth want more meaningful relationships.

  • but interact with only 155

    Teens have on average 1500 friends on Facebook, but have interacted with

    only 155 in real life

    1500 friends on Facebook

    source: the mobile youth report

  • 4Curated Identities

    Young people are cautious about what they share online and with whom. Youth regularly review

    and edit their past online activities.

  • of teens have deleted or edited something that they posted

    online in the past

    59%

    source: the mobile youth report

  • 5Passive Technology

    Technology becomes useful when it becomes boring. Youth are attracted to technology that fits into

    their social lives without interruptions.

  • 0% 25% 50% 75% 100%

    77%

    of teens listen to music during a group video chat session

    with their friends

    source: the mobile youth report

  • CLICK

    GET MORE INSIGHTS ON THE SOCIAL CUSTOMER

    HERE