The Standard Steps For A Better Social Media Marketing Campaign

  • Published on
    18-Aug-2015

  • View
    5

  • Download
    0

Embed Size (px)

Transcript

<ol><li> 1. The Standard Steps For A Better Social Media Marketing Campaign There are a number of social media sites to use for your marketing endeavors, each with benefits and drawbacks. If you have not used these sites to promote your products or services, it is time to get started. The advice and info from this article will help your business develop a successful social media marketing strategy. Update your blog with new entries at regular intervals. If your content is updated frequently, the reader will know when you're about to put up new content to check out when they return later. It's the same concept that is used by publishers of printed magazines and newspapers. Consistency with new content will encourage regular visits. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. Relax, it is just an online conversation. Email http://socialstandup.tumblr.com used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need. In order to maximize the benefits of your marketing efforts in social media, you have to provide responses to comments and reviews in a timely and professional fashion. This very thing can distinguish whether or not your social media marketing is successful. It is particularly important that you respond to negative reviews and comments. If left unresponded to, posts like these can really tarnish your online reputation. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution. Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other. Always respond to posts with questions or comments on your social media networking websites. Always check your social media sites a few times a day, and always see if you have any new comments, etc. You can also choose to receive emails every time you get a new notification. Remember that what you write as a response to a comment will be public for everyone to see. </li><li> 2. Create a RSS feed for your updates and give your readers the opportunity to subscribe to it. This will allow them to see your posts when they log into their Google account or right on their computer desktop if they use an RSS widget. Depending on your target audience, you will get more or less success with an RSS feed. Make sure Twitter is included in your Facebook menu. Facebook's settings on your fan page sets this up as a standard settings, so it does not take much effort on your part. Plus, it gives your followers yet another way to stay connected to your website or blog. The more options you give for customers to stay connected, the more involved they are likely to be in visiting your site and sharing the link with others. LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits. One of the most effective and appealing methods of attracting social network users is to offer engaging and appealing contests, bonuses and rewards. Such announcements are often spread very quickly on such media outlets. The contest should both interesting and original, as well as tied into whatever you happen to be selling. For example, you could host a competition and invite users to design a new logo or slogan for your next product line. The velocity of the social media marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media. Always keep your Facebook and Twitter profiles updated. When consumers look for you on social media sites, they will also often look for contact information for your business. If they can't find it or the information is not accurate, then you have defeated the purpose of your social media marketing campaign. Use lots of great content when you are setting up your Facebook page. There is nothing worse for a consumer than going to a business page you are interested in and finding almost no useful information. Take the time to answer any questions they may have ahead of time with the content you put on your page. </li><li> 3. When it comes to social media marketing, you're going to want to get involved in all areas that you can get your hands on. You're going to want to get yourself involved in YouTube, Facebook, Twitter, blogs, and other media outlets that can help your business reach all possible people. When you reach out to more people, your potential exposure is limitless. If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don't choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company's name. When writing a social media blog for your business, remember to add Twitter. You can easily place a retweet button at the top of your blog. This will allow Twitter users to easily share your blog on their site. Think of all the potential that one button can have on your marketing efforts. If you are considering using a consultant to assist you with your social media marketing campaign, make sure http://en.wikipedia.org/wiki/Social_media they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use. If you use the information you've learned here, you'll be impressed at the results you'll see from your social media marketing. Social media marketing will help you reach many new customers and boost your business. </li></ol>