The telco mobile coupon business opportunity

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The Telco Mobile

Coupon Business

Opportunity

A framework for M2M based targeted

mobile coupon delivery


HIGHLIGHTS

Telcos are distinctively positioned to leverage

the M2M based mobile couponing

opportunity & offer a strong value

proposition to manufacturers, retailers and

consumers and generate additional

revenue streams for all.

This paper proposes a M2M based mobile

couponing solution that promises to improve

couponing effectiveness.

Telco Mobile Coupon

Business Opportunity


Mobile Couponing Opportunity

Growth in Smartphone Penetration

Adoption of Mobile Data Services

Higher Redemption Rates

Faster Time-to-Market

$43 billion expected Market for mobile

coupons by 2016, eightfold growth

from $5.4 billion in 2011

500 million Mobile coupon users by

2013, representing a 30%

annual growth in users


Current Mobile Couponing Solutions

Mobile coupons

today are largely

non-personalized

Can also alienate

customers and

damage brand

equity

Modification of a

coupon not allowed

once delivered&

issuer is forced to

issue an alternate

coupon, which may

confuse customers

Difficult to track due

to the absence of a

centralized

repository of a

customer’s coupon

ownership and

redemption data

Traditional mobile

coupons are

required to be

stored locally

Need for Local

Storage

Absence of Dynamic Updates

Poor Tracking

and Control

Non-Targeted

Distribution


M2M Based Mobile Couponing Solution

M2M based Mobile Couponing – Solution Framework


Phase 1

Customer registers for

profile creation with

Telco

Telco creates customer’s cloud-based

profile & upload

coupons

Customer downloads

required coupon

Coupon is redeemed at

POS

Redeemed coupon is

deactivated from

customer profile

Mobile Coupon Delivery via Cloud-based Customer Profile


Phase 2

Register Device

Customer registers device for monitoring with Telco

Collect Device Data

M2M platform gathers device data

Analyze Device Data

Customer analytics engine matches device data with campaign data provided by marketer and preference data provided by customer

Upload Coupon

Compute best offer

Upload coupon on cloud

User Profile Coupons

Coupon Delivery based on Device Usage Characteristics


Solution Benefits

Enhanced Customer

Satisfaction

Targeted Distribution

Cloud Storage

Improved Tracking

and Control

Increased Cross-

Sell and Up-Sell

Opportunities

Dynamic Offers and

Promotions

Solution

Benefits

% off


Conclusion

The connected consumer in today’s Digital

World demands personalization and couponing

must accordingly evolve from a one-size-fits-all

model to a highly targeted model.

M2M based mobile couponing provides avenues

for personalization beyond those offered by

conventional mobile coupons and text message

promotions.

The proposed M2M based mobile couponing

solution promises to create new business

opportunities for marketers and Telcos and

deliver greater value to customers.


For more details please visit the link below:

http://www.wipro.com/Documents/insights/the_telco_mobil

e_coupon_business_opportunity.pdf

http://www.wipro.com/Documents/insights/the_telco_mobile_coupon_business_opportunity.pdf

http://www.wipro.com/Documents/insights/the_telco_mobile_coupon_business_opportunity.pdf

http://www.wipro.com/Documents/insights/Remote-Healthcare-Device-Monitoring-and-Analytics-Boost-Device-Manufacturers-Bottom-Line.pdf


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