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The tertiary sector of the economy (also known as the service
sector or the service
industry) is one of the three economic sectors, the others being
the secondary sectorincludes manuacturing and primary sector
includes agriculture,fishing etc.service sector
consists of the "soft" parts of the economy, i.e. activities
where people offer their
knowledge and time to improve productivity, performance,
potential, and sustainability.The basic characteristic of this
sector is the production of services instead of end
products. Services (also known as "intangible goods") include
attention, advice,
experience, and discussion. The production of information is
generally also regarded as a
service, but some economists now attribute it to a fourth
sector, the quaternary sector.Thetertiary sector of industry
involves the provision of services to other businesses as well
as
final consumers. Services may involve the transport,
distribution and sale of goods from
producer to a consumer, as may happen in wholesaling and
retailing and communication..
However, the focus is on people interacting with people and
serving the customer ratherthan transforming physical goods.For the
last 30 years there has been a substantial shift
from the primary and secondary sectors to the tertiary sector in
industrialised countries.
The Department of Posts comes under the Ministry of
Communicationsand Information Technology, Government of India,
functions under theMinister for Communications and Information
Technology, and hasa Minister of State for Communications to assist
the Minister ofCommunications and Information Technology in the
discharge ofvarious functions. The Secretary, Department of Posts,
as the Chief Executiveof the Department, is also the Director
General, India Post, and the
Chairman of the Postal Services Board.
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INDIA HAS THE LARGEST POSTAL NETWORK IN THE WORLDWITH 1,55,669
POST OFFICES OF WHICH 89% ARE IN RURAL AREAS.AT THE TIME OF
INDEPENDENCE, THERE WERE 23,344 POSTOFFICES, WHICH WERE PRIMARILY
IN THE URBAN AREAS. THUSTHE NETWORK HAS REGISTERED A SEVEN FOLD
GROWTH OVER
THE LAST FIVE DECADES, THE FOCUS OF THIS EXPANSION BEING INTHE
RURAL AREAS. ON AN AVERAGE, A POST OFFICE SERVES ANAREA OF 21.09
SQ. KM. & POPULATION OF 6,585. THROUGH THESEOFFICES IT ENSURES
DAILY DELIVERY OF DAK AT THE DOORSTEPOF EVERY CUSTOMER ALL OVER THE
COUNTRY, COLLECTION OFLETTERS THROUGH LETTERBOXES, AND ALSO SALE OF
STAMPSAND STATIONERY THROUGH VILLAGE POSTMEN AT THE DOORSTEPOF
CUSTOMERS IN RURAL AREAS. POST OFFICES IN URBAN ANDRURAL AREAS
PROVIDE A RANGE OF BASIC POSTAL SERVICES TOTHE CUSTOMERS, INCLUDING
BANKING AND INSURANCE SERVICES.BILL COLLECTION FELICITIES ARE BEING
EXTENDED THROUGH ALL
POST OFFICES IN URBAN AREAS, AND IDENTIFYING POST OFFICESIN
RURAL AREAS. CERTAIN VALUE ADDED SERVICES ARE BEINGPROVIDED IN
SELECTED OFFICES IN URBAN AREAS.
The Post Office Savings Bank is the oldest and largest banking
institutionin the country. It operates about 140 Million Savings
Accounts. The PostOffice Savings Bank Scheme is an agency function
performed by theDepartment of Posts on behalf of the Ministry of
Finance, Government ofIndia. The Ministry of Finance remunerates
Department of Posts for thisagency work at a rate fixed from
time-to-time. During the last financial year2003-04, the Department
earned approximately Rs. 17,000 Millions asremuneration for
discharging various responsibilities relating to the
Savings Bank.
Literature Review
sonia rayat,2008,provided suggestions after the SWOT analysis of
Indian
Postal Department after having sessions with the employees of
DOP like job
rotation,soft skill training,feedback,infrastructure etc.
Research Objectives
The major objectives of the study shall be:
1 To study the internal marketing practices adopted by Indian
postal services.
