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The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

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Page 1: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home
Page 2: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

The Vision

“To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home”

Page 3: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Experienced Delivery Team• Rupert Baker – CEO Installer with ten years experience developing methodologies for the whole house energy efficient solution and fifteen years in product origination• Peter Cross – CTO Engineer and installer with twenty five years experience in developing and launching software applications• Guy Hewitt – Advisory/Commercial DirectorEnergy surveyor with twenty five years experience in media within Europe, Middle East and Africa• Toby Gawin – Advisory DirectorA career in software sales & marketing within the U.S. and Australia. A hands on investor with four successful exits so far.

Page 4: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Positioning

GREEN DEAL UK ENERGY

ACT

SMART METER EU DIRECTIVE

SMART HOME

ENERGY MONITORING

ENERGY CONTROL

TECHNOLOGY

REPLACEMENT

UK DEREGULATED ENERGY MARKET

Page 5: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Future Products & Services

Medical diagnostics

from changing

patterns of energy use in the home

Monthly bills for building

temperature’s rather than energy use

Smart Home Asset

Finance

Localised weather

derivatives

Automatic daily

switching of energy

provider

Increased impulse

purchases

Page 6: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

The Product

• Ergoe software enables residential property installers, surveyors & designers to prioritise the “best value” technology change, to best reduce & control energy bills.

Page 7: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Initial Application Components

Domestic Sector – relative percentage p.a.

Solar Photovoltaic Panels

Low Energy Lighting

Boilers & Controls

Insulation

Page 8: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Further Components

Electricians

2) Low Energy

Lighting

12) Voltage

Optimisation

15) Air

Conditioning

18) MVHR

19) Warm Air

Systems

Renewables

1) Solar Photvoltaic

5) Solar Thermal

6/ 7) Heat Pumps (ASHP/

GSHP)

8/ 9) Biomass

10) MicroCHP

11) Wind Turbines

Builders

3) Insulation -

Solid Wall/ Cavity

Loft & Floor

Pipe

Draft Proofing

20) Windows & Doors

Heating

3) G

as Boil

ers

Hot W

ater

Con

trols

Unde

r Floor

Hea

ting

Ra

diat

ors

Pumps

16) F

lue Gas

HR

17) S

tove

s

Page 9: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Immediate New Driver

Maximum Feed-in-Tariff for new installations of solar panels only available for buildings with a ‘D’ energy rating.

49% of the 26.5m U.K. dwellings fail to reach this.

Page 10: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Immediate Market

• 35,000 registered electrical contractor organisations (U.K.)

• 6,500 registered domestic energy assessors (U.K.)

• 3,000 registered solar panel installers (U.K.)

• Green Deal Assessors, Consumers (innovators), Architects, Surveyors

Page 11: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Market Size & Potential (UK)

UK Facilities Management Sector worth £118.5bn/p.a.

UK FM SectorDomestic - Repair, Maintenance & Im-provement Sector£16.5 Bn./p.a.

Page 12: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Survey Data

Quote Generation External Dynamic

Data

Issue Purchase Order

Ergoe Earns ‘Pay Per Click’ Fee

Ergoe Earns Margin on Materials Purchased

The Process

Page 13: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Ergoe software - screen shots

On tablet, smart phone and notebook

Page 14: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Revenue Assumptions

Materials Purchased ‘Pay per Click’

SALES /PRICES

Margin on order value

Margin on order value

(average)

Installer Orders

(per month)

Pay per Click'

charges

Installer 'Pay per Clicks' (per

month)

Photovoltaic 2% £60 1.5 £15 9

Domestic Lighting 2% £10 2.25 £3 9

Active Users Breakeven

280 £0

Page 15: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Industry Pain Ergoe Panacea

• Fragmented workforce, increased bureaucracy leading to excessive overheads

• Slow response to clients, even on distressed sales

• Incomplete data collection leading to time delays and extra costs

• Limited purchasing power

Ergoe software saves installers up to £1200 per installation – a 95% saving

Immediate Design drawings, PDF Quote & Stock availability

Validation with auto generated design suggestions

Benefits of Ergoe collective purchasing

Page 16: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Current Competition Ergoe Antidote

Fragmented marketplace with fragmented products

• Installer own software (British Gas)

• Design packages (Google, CAD)

• EPC Advisor (U.K. Govt)

• Distributor (Wolseley) & Manufacturer (Philips) software

• Technology Specific (Valentin)

No upfront costs for package Dynamic package development

• Integrated rather than islands of automation

• Quick to learn package

• Actual delivered quote

• One piece of software for installer journey

Page 17: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Financial Headlines

P&L (£000s) Q1 Q2 Q3 Q4 Q5 Q6

Revenue on ‘Clicks’ 0 0 7 22 49 71

Revenue on ‘Margin’ 0 0 8 25 58 89

Costs of Sales (39) (74) (56) (56) (72) (76)

Gross Profit (39) (74) (41) (9) 35 84

Overheads (39) (32) (34) (35) (40) (47)

EBITDA (78) (106) (75) (45) (5) 37

Cash Flow (running)(78) (184) (256) (296) (294) (250)

Gross Margin-265% -20% 33% 52%

Page 18: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

The Proposal

• Seeking up to a total of £300K in start up funding to establish the first two components of the software application

• Revenue will be directed to further domestic technologies

• U.K. tax efficient• Achieving breakeven in Q6• Exit when stakeholders majority perceive

conditions suitable with an expectation of 5-7 years

Page 19: The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home

Unlocking the Potential

Disruptive Consumer Services

New Financial Products

Progressive Energy Services

Right IdeaRight TimeRight PlaceRight People

Thank You