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The Vision
“To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home”
Experienced Delivery Team• Rupert Baker – CEO Installer with ten years experience developing methodologies for the whole house energy efficient solution and fifteen years in product origination• Peter Cross – CTO Engineer and installer with twenty five years experience in developing and launching software applications• Guy Hewitt – Advisory/Commercial DirectorEnergy surveyor with twenty five years experience in media within Europe, Middle East and Africa• Toby Gawin – Advisory DirectorA career in software sales & marketing within the U.S. and Australia. A hands on investor with four successful exits so far.
Positioning
GREEN DEAL UK ENERGY
ACT
SMART METER EU DIRECTIVE
SMART HOME
ENERGY MONITORING
ENERGY CONTROL
TECHNOLOGY
REPLACEMENT
UK DEREGULATED ENERGY MARKET
Future Products & Services
Medical diagnostics
from changing
patterns of energy use in the home
Monthly bills for building
temperature’s rather than energy use
Smart Home Asset
Finance
Localised weather
derivatives
Automatic daily
switching of energy
provider
Increased impulse
purchases
The Product
• Ergoe software enables residential property installers, surveyors & designers to prioritise the “best value” technology change, to best reduce & control energy bills.
Initial Application Components
Domestic Sector – relative percentage p.a.
Solar Photovoltaic Panels
Low Energy Lighting
Boilers & Controls
Insulation
Further Components
Electricians
2) Low Energy
Lighting
12) Voltage
Optimisation
15) Air
Conditioning
18) MVHR
19) Warm Air
Systems
Renewables
1) Solar Photvoltaic
5) Solar Thermal
6/ 7) Heat Pumps (ASHP/
GSHP)
8/ 9) Biomass
10) MicroCHP
11) Wind Turbines
Builders
3) Insulation -
Solid Wall/ Cavity
Loft & Floor
Pipe
Draft Proofing
20) Windows & Doors
Heating
3) G
as Boil
ers
Hot W
ater
Con
trols
Unde
r Floor
Hea
ting
Ra
diat
ors
Pumps
16) F
lue Gas
HR
17) S
tove
s
Immediate New Driver
Maximum Feed-in-Tariff for new installations of solar panels only available for buildings with a ‘D’ energy rating.
49% of the 26.5m U.K. dwellings fail to reach this.
Immediate Market
• 35,000 registered electrical contractor organisations (U.K.)
• 6,500 registered domestic energy assessors (U.K.)
• 3,000 registered solar panel installers (U.K.)
• Green Deal Assessors, Consumers (innovators), Architects, Surveyors
Market Size & Potential (UK)
UK Facilities Management Sector worth £118.5bn/p.a.
UK FM SectorDomestic - Repair, Maintenance & Im-provement Sector£16.5 Bn./p.a.
Survey Data
Quote Generation External Dynamic
Data
Issue Purchase Order
Ergoe Earns ‘Pay Per Click’ Fee
Ergoe Earns Margin on Materials Purchased
The Process
Ergoe software - screen shots
On tablet, smart phone and notebook
Revenue Assumptions
Materials Purchased ‘Pay per Click’
SALES /PRICES
Margin on order value
Margin on order value
(average)
Installer Orders
(per month)
Pay per Click'
charges
Installer 'Pay per Clicks' (per
month)
Photovoltaic 2% £60 1.5 £15 9
Domestic Lighting 2% £10 2.25 £3 9
Active Users Breakeven
280 £0
Industry Pain Ergoe Panacea
• Fragmented workforce, increased bureaucracy leading to excessive overheads
• Slow response to clients, even on distressed sales
• Incomplete data collection leading to time delays and extra costs
• Limited purchasing power
Ergoe software saves installers up to £1200 per installation – a 95% saving
Immediate Design drawings, PDF Quote & Stock availability
Validation with auto generated design suggestions
Benefits of Ergoe collective purchasing
Current Competition Ergoe Antidote
Fragmented marketplace with fragmented products
• Installer own software (British Gas)
• Design packages (Google, CAD)
• EPC Advisor (U.K. Govt)
• Distributor (Wolseley) & Manufacturer (Philips) software
• Technology Specific (Valentin)
No upfront costs for package Dynamic package development
• Integrated rather than islands of automation
• Quick to learn package
• Actual delivered quote
• One piece of software for installer journey
Financial Headlines
P&L (£000s) Q1 Q2 Q3 Q4 Q5 Q6
Revenue on ‘Clicks’ 0 0 7 22 49 71
Revenue on ‘Margin’ 0 0 8 25 58 89
Costs of Sales (39) (74) (56) (56) (72) (76)
Gross Profit (39) (74) (41) (9) 35 84
Overheads (39) (32) (34) (35) (40) (47)
EBITDA (78) (106) (75) (45) (5) 37
Cash Flow (running)(78) (184) (256) (296) (294) (250)
Gross Margin-265% -20% 33% 52%
The Proposal
• Seeking up to a total of £300K in start up funding to establish the first two components of the software application
• Revenue will be directed to further domestic technologies
• U.K. tax efficient• Achieving breakeven in Q6• Exit when stakeholders majority perceive
conditions suitable with an expectation of 5-7 years
Unlocking the Potential
Disruptive Consumer Services
New Financial Products
Progressive Energy Services
Right IdeaRight TimeRight PlaceRight People
Thank You