THE WEEK THAT WAS

WEEK 6

PEAK FOR THE WEEK COMMENCING 5th February 2012 (WEEK 6)

• All demographics experienced a PUT decline again this week with AP 18-39 down 8%, AP 18-49 down 6%, followed by AP 25-54, down 4%.

• Tuesday, Friday and Saturday nights this week experienced PUT growth with Saturday night recording a 7% lift against AP 5+.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year PUT Movement Week 6 2012 34.6 27.6 30.0 33.1

Week 5 2012 35.0 28.8 31.2 34.0

Week 6 2011 34.8 29.9 31.8 34.7

Year on Year Ratings Movement (against channel demo's)

OVERNIGHT Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 6 2012 6.3 19.0 8.4 30.5 13.5 44.2 6.8 20.7 2.1 6.8 8.1 26.6 1.5 4.4

Week 5 2012 7.9 23.3 7.7 26.6 14.0 44.2 6.8 20.0 2.0 6.4 8.1 25.6 1.5 4.3

Week 6 2011 8.8 25.3 8.9 29.8 16.6 51.0 7.3 21.0 1.8 5.7 8.6 26.5 1.5 4.3

TV ONE HIGHLIGHTS AP 25-54

• TV ONE experienced both audience and share declines this week (to 6.3 ratings and 19% share). Year on year, both audience & share losses were reported although share is inline with 2010 levels.

• Year to date, TV ONE’s average audience is sitting at 7.5, compared to 9.0 in 2011.• Two shows are in the top 10 programmes this week.

• The week’s best buy was Sunday’s Packed to the Rafters with a CPT of $598.30

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 25-54

Two and a Half Men TV2 21.02 Broke Girls TV2 19.9

The Big Bang Theory TV2 18.4

Two and a Half Men (R) TV2 15.2Shortland Street TV2 13.2

Once Upon A Time TV2 11.5Avatar TV3* 10.5Frozen Planet TV ONE 10.2The Graham Norton Show TV3* 9.9Stephen Fry's 100 Greatest Gadgets TV ONE 9.8

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 6/12 7.0 8.0 7.5 5.5 6.2 5.3 4.6

Wk 5/12 7.6 8.4 9.4 6.7 7.6 6.6 9.0

Wk 6/11 10.6 11.2 9.8 8.9 8.0 6.9 6.0

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight

TV2 HIGHLIGHTS AP 18-39

• TV2 had a great week with audiences up 9% (to 8.4 ratings) and share up 15% (to 30.5%), the highest recorded since week 26 in 2011. Yearly, audiences have experienced a loss with share a 2% gain.

• Tuesday night experienced the highest weekly lift of 55%, a result of 2011’s last 4 episodes of Two and a Half Men airing before the new series commencing Wednesday.

• TV2’s average audiences are sitting at 7.3 compared to 8.5 last year.• 9 of the top 10 programmes were on TV2 this week.

• The week’s best buy was Wednesday’s Two and a Half Men with a CPT of $625.40

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 18-39

Two and a Half Men TV2 20.52 Broke Girls TV2 18.7Two and a Half Men (R) TV2 16.0The Big Bang Theory TV2 16.0Shortland Street TV2 14.4Once Upon A Time TV2 11.6Cougar Town (R) TV2 10.3Police Ten 7 TV2 10.2

Highway Patrol TV2 9.8The Graham Norton Show TV3* 9.3

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 6/12 3.8 7.4 13.0 11.5 8.5 8.7 5.9

Wk 5/12 6.3 6.6 8.4 12.6 8.5 6.5 4.8

Wk 6/11 7.2 9.1 10.2 9.8 10.7 9.1 6.3

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2011 TV2 2012 Consolidated TV2 2012 Overnight

• For Week 6, tvnz.co.nz Page Impressions are up 15% year on year with Unique Browsers up 27% for the same week last year.

• Year to Date, Page impressions on tvnz.co.nz have grown by 13% year on year, with Unique Browsers growing 24% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport

Entertainment News

World News

Business

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1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2011 Page Impressions 2012 Page Impressions2 2011 Unique Browsers 2012 Unique Browsers2

• TVNZ Ondemand weekly Stream Views increased by 45% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 32% ahead of last year.

• Two and a Half Men remains the Top Episode stream for the week.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 were impacted by reporting issues.

Top 10 Streams

Two and A Half Men - Ep 1

Packed to the Rafters – Ep 5

Once Upon a Time - Ep 1

Shortland Street – Tuesday Episode

Shortland Street – Friday Episode

Shortland Street –Monday Episode

Shortland Street – Wednesday Episode

Shortland Street – Thursday Episode

Winners & Losers – Ep 14

Offspring – Ep 3

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2011 2012