THE WEEK THAT WAS

WEEK 7

PEAK FOR THE WEEK COMMENCING 12th February 2012 (WEEK 7)

• Marginal PUT declines against AP demographics with AP 18-39 & AP 25-54 both down 1%, AP 18-49 down 0.3% and AP5+ up 1% YOY.

• Monday, Tuesday, Friday and Saturday nights this week experienced PUT growth with both Tuesday and Saturday night recording a 8% lift against AP 5+.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 6 2012 34.5 28.6 30.4 33.4

Week 5 2012 34.6 27.6 30.0 33.1

Week 6 2011 34.0 28.8 30.5 33.8

Year on Year Ratings

Movement (against

channel demo's)

OVERNIGHT Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 7 2012 6.8 20.4 8.9 31.1 13.9 44.9 6.7 20.1 2.1 6.8 8.2 26.4 1.5 4.4

Week 6 2012 6.3 19.0 8.4 30.5 13.5 44.2 6.8 20.7 2.1 6.8 8.1 26.6 1.5 4.4

Week 7 2011 8.2 24.3 9.3 32.1 15.9 50.8 6.7 19.7 1.7 5.5 7.8 24.8 1.5 4.3

TV ONE HIGHLIGHTS AP 25-54

• TV ONE gained traction this week with an audience growth of 8% (to 6.8 ratings). Share also grew 7% (to 20.4%). Year on year, both audience & share losses were reported although share is still ahead of the 2010 levels.

• Wednesday night experienced the highest weekly lift of 15% with Fair Go returning to the screens and the new series of SPCA Rescue airing

• Year to date, TV ONE’s average audience is sitting at 7.4, compared to 8.9 in 2011.• One show was in the top 10 programmes this week.

• The week’s best buy was Tuesday’s I Shouldn’t Be Alive with a CPT of $555.00

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 25-54

2 Broke Girls TV2 16.3The Big Bang Theory TV2 16.1

Two and a Half Men TV2 15.6

Shortland Street TV2 12.5Police Ten 7 TV2 12.4

Go Girls TV2 12.3Highway Patrol TV2 11.7Billy Connolly's Route 66 TV ONE 10.9The Middle TV2 10.3Happy Endings TV2 10.0

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 7/12 7.5 7.9 8.4 6.3 7.2 5.3 4.9

Wk 6/12 7.0 8.0 7.5 5.5 6.2 5.3 4.6

Wk 7/11 8.3 10.8 8.6 9.8 8.4 5.2 6.4

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight

TV2 HIGHLIGHTS AP 18-39

• TV2 had a great week with audiences up 6% (to 8.9 ratings) and share up 2% (to 31.1%), the highest recorded share year to date. From a yearly perspective, minor audience & share losses were recorded.

• Sunday night experienced the highest weekly lift of 113%, a result of The Big Bang Theory, Mike & Molly and Happily Divorced in the schedule.

• TV2’s average audiences are sitting at 7.5 compared to 8.6 last year.• All of the top 10 programmes this week were on TV2.

• The week’s best buy was Saturday’s America’s Funniest Home Videos with a CPT of $483.40

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 18-39

Two and a Half Men TV2 16.82 Broke Girls TV2 16.8Go Girls TV2 16.2The Big Bang Theory TV2 15.8

Shortland Street TV2 14.6

Police Ten 7 TV2 14.0

Suburgatory TV2 12.1The Middle TV2 11.9

Highway Patrol TV2 11.6Revenge TV2 10.8

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 7/12 8.1 8.8 10.6 11.3 9.7 6.6 7.0

Wk 6/12 3.8 7.4 13.0 11.5 8.5 8.7 5.9

Wk 7/11 9.2 10.1 9.0 12.5 9.3 9.0 5.7

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2011 TV2 2012 Consolidated TV2 2012 Overnight

• For Week 6, tvnz.co.nz Page Impressions are up 20% year on year with Unique Browsers up 41% for the same week last year.

• Year to Date, Page impressions on tvnz.co.nz have grown by 14% year on year, with Unique Browsers growing 26% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport

Entertainment News

World News

Weather

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2011 Page Impressions 2012 Page Impressions2 2011 Unique Browsers 2012 Unique Browsers2

• TVNZ Ondemand weekly Stream Views increased by 39% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 33% ahead of last year.

• Revenge was the Top Episode streamed for the week.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 were impacted by reporting issues.

Top 10 Streams

Revenge, Ep 1

Go Girls, Ep 1

Shortland Street – Friday Episode

Shortland Street – Tuesday Episode

Shortland Street – Wednesday Episode

Shortland Street –Monday Episode

Shortland Street – Thursday Episode

Two and a Half Men, Ep 2

Once Upon a Time, Ep 2

Desperate Housewives, Ep 1

050,000

100,000150,000200,000250,000300,000350,000400,000450,000500,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2011 2012