The world is changing.How we communicate is changing.

Postgraduate Diploma in Public Communication:

New Media

IntroductionBy Spencer Hudson

Day One

09 15 Registration and coffee09 30 Introduction Spencer Hudson

11 00 COFFEE

11 15 On line access for all Bim Egan

12 45 LUNCH

13 45 DirectGov Will Stengal

15 15 TEA

15 30 Hands on Spencer HudsoninRoom IT1 AKLC

Day Two

09 30 Webs/Bloggs Stuart Bruce

11 00 COFFEE

11 15 The evolving face of TV Bill Gash

12 45 LUNCH

13.30 Bringing all the elements Spencer Hudson

together

15 00 TEA

15 15 Assignment discussionSpencer Hudson

16 00 Close

Future In Context

• Painting a picture• On the horizon• Asking new questions “how can..”

• Ever changing landscape

Welcome to the ideas economy

• Popular culture• Convergence• Business• Examples from the wild• How we begin to understanding

Popular Culture

• Mobile phone• SMS• MP3 Player• Broadband• Online Banking

• Satellite TV/Radio

• Digital Photos• Play station• Nintendo• Xbox

New Business Culture

• Legislation• Standards/Methods• Security• Cycle time (diminishing returns)• Value focused• Ethics (growing)• Communication is fundamental

New Culture

• Google• Blogging / Blogsphere• Podcasting• Skype• HD TV

Taking a peek - out in the wild

“A brave new world”

Cheque deposit receipt

A scan of each item is provided as a receipt of what was deposited. We are becoming used to very high this levels of sophistication.

snowmail_10_03_04.mp3

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Postgraduate Diploma in Public Communication:

New Media

Hands onBy Spencer Hudson

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Postgraduate Diploma in Public Communication:

New Media

Brining all the element togetherBy Spencer Hudson

What do you think of it so far?

Some final points

Segmentation

•Television channels•Magazines•Radio shows•Papers•Games•Leisure activities

Convergence

• Television• Telephone• Mobile Phone• Play Station…• Broadband• Computing

Ubiquitous/Ambient Computing.

Focus on the task not on the device

Technical Culture

• Boo hoo• Broadband• Comfort level

– Gmail– Online banking

• Hardware costs• Open source

No longer millions to deliver large (1,000+ user) network systems est. 40k

Understanding: Mental Models

• As ‘they’ see it – in their shoes• Experts and Novices• Segmentation• Convergence• Usability testing

Following up on a few things

Conclusion

• Communication is changing– Who are you talking to?– How are you talking to them– How do they want you to talk to

them?• Ever changing landscape• Experiment, Evolve or die…

– Less is so much more– Simple is best (KISS)

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Postgraduate Diploma in Public Communication:

New Media

Assignment & QuestionsBy Spencer Hudson

tips

• Think about the presentation and their key points … all of them had underlying issues

• Ask questions• Avoid assumptions, or at least document • Carefully select your discussion points.

ie. website(s) – selection based on topics you wish to raise/discuss/relevant

• Use the appendix eg. screenshots etc.• Document your thinking … diary/blog????

a positive force for Public Communication

You should select one or two web sites that are related to some aspect of government policy and discuss their effectiveness from the point of view of their stakeholders. Particular attention should be given to both all internal stakeholders as well as the external consumers (ie. citizens).

This is an academic piece of work so you must bring into your discussion aspects of academic theorisation that support your argument. These should be, as always, appropriately referenced.

a positive force for Public Communication

3000 Word Assignment

To be completed and sent to Katherine Hill no later than

26 MAY 2006

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