THE WORLDâ€™S LEADING DESIGNER, MANUFACTURER & DISTRIBUTOR OF

RETAIL SOLUTIONS

THE WORLD’SLEADING DESIGNER,

MANUFACTURER& DISTRIBUTOR OFPARTY PRODUCTS

NOBODY THROWS A PARTY LIKE US

SHOWING THE WORLD HOW TO THROW A PARTY…

Party products are big business, and when it comes to designing, manufacturing

and distributing them worldwide, there’s nobody bigger than Amscan. With over

60 years’ experience, we’re leading the party market, bringing over 40,000

exciting, innovative products to more than 40,000 retailers around the world.

So, if you’d like to offer your customers the best choice in party products,

we’re here to help you make it happen. Our friendly, knowledgeable team

can advise on the best ranges for your store, bringing you great products

at great prices – and fast – driving sales through expert, practical help with

powerful merchandising.

Read on to fi nd out more about how we can help you make great party sales.

T H E W O R L D ’ S L E A D I N G D E S I G N E R , M A N U F A C T U R E R & D I S T R I B U T O R O F P A R T Y P R O D U C T S

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WE’RELEADING

THE PARTYMARKET

MAKING SURE YOUR STORE REALLY SELLS

At Amscan we don’t just know party products – we know what it takes to make

them sell. That’s why we work closely with retailers all over the world to make

sure they’ve got products that will really perform, merchandised in the most

eye-catching, effective way.

We have over 750 Party City and Party City America stores across the USA, so

we’ve fi rst-hand experience of what it takes to be a successful retailer in this

market. In the UK, we’ve helped major retailers like Clinton Cards set up their

own exclusive party stores. And for thousands more clients worldwide, we’ve

designed and delivered dedicated party areas within their current stores,

generating excitement and sales around key party seasons.

We also understand that you know your customers in a way only you can,

with vital insights on local customs, trends, population and preference.

By combining our expertise with yours, we can build on these strengths, keeping

you one step ahead of the competition.

Bringing your business powerful possibilities…

• Creating exclusive party stores

• Designing dedicated in-store party areas

• Delivering ready-stocked merchandising units

• Shaping orders and merchandising around your shelf space

We’ve over 375 party ensembles, some with more than 100 coordinating

products, from tableware and balloons to glittering accessories.


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KEEPINGYOU ONE STEPAHEAD OF THECOMPETITION

DESIGNING DEDICATED IN-STORE PARTY AREAS

CREATING EXCLUSIVE PARTY STORES

If you really want to make a splash in store and drive

customers to make seasonal party purchases, a dedicated

party area or aisle can bring in fantastic results.

Whether we’re talking about Halloween, Valentine’s

Day or Christmas and new year, the key to seasonal

merchandising is creating the right atmosphere. When

you have a dedicated aisle or area in store, it’s easier

to establish a mood which will get your customers in the

right frame of mind to buy, and you’ll maximise the value

of each sale.

We’ve helped big retail names like Matalan do just

this. By working closely with you, our product experts

help your store order stock that’s really going to sell,

while our creative team designs exciting displays and

merchandising that create in-store theatre, drawing

customers to explore and, ultimately, to buy.

In short, Amscan can help deliver massive profi t per

square metre... all by focusing on customer emotions

and clever use of retail space.

Our ready-built and stocked merchandising units are

the ultimate in fast, seamless delivery. These can be

designed to meet your requirements, fi tting any space

you have available, however limited - even areas you

currently don’t use for selling can become valuable sales

space. Have as much, or as little, input as you want

on the products you’d like to sell and we’ll have them

ready to roll on specially designed units that can stand

alongside your usual store shelving. You’ll be selling

products within minutes of the delivery arriving.

Alternatively, let us know how much of your existing

shelf space you want to dedicate to party products and

we’ll offer strategic advice on the highest performing

ranges and the best ways to merchandise them. Once

you’re happy, we’ll put together a tailored order and

have it delivered, fast.

Know what you need and how you want to sell it? That’s no

problem either. We’re more than happy to let you take the

lead, and if you have your own ideas for products we can

even design and manufacture bespoke items for you.

DELIVERING READY-STOCKED UNITS… OR SHAPING ORDERS AROUND YOUR SPACE


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WE’LL OFFERSTRATEGIC

ADVICE

We’ve worked in partnership with major UK brand Clinton

Cards to establish 17 Pure Party branches dedicated

exclusively to selling party products. They’re already

achieving 20% over target and 69 more openings are

planned for 2009.

The UK’s largest specialist retailer of greetings card and soft

toys, Clinton Cards is working with us to build its reputation

in the party market, drawing on the success of our Party

City and Party City America stores across the USA.

We’re looking to do the same with more partners across

Europe, giving you a great opportunity to get involved.

An innovative way to generate excitement around your

brand, these partnerships create real destination stores

with a reputation as one-stop party shops and the ability

to draw customers from a wide area.

Amscan is a team you can trust to bring you innovative

products, on time, at competitive prices, wherever you

are in the world. Even better, we offer the reassurance

that our experts can guide you through the ordering and

merchandising process, handling as much or as little of

the strategy behind your sales as you choose.

We’ve been in business since 1947 and have over

2,000 employees worldwide. With manufacturing and

distribution sites across the USA, Mexico, Europe and the

Far East, we’re perfectly placed to help more than 40,000

retailers achieve impressive sales results.

TOGETHER WE CAN GROW

WORKING SEAMLESSLY ALL OVER THE WORLD

1 Expert consultancy

With over 60 years’ experience, we offer unrivalled

service, working closely with you to select stock that will

really perform for your store.

2 The personal touch

We know that nobody knows your customers better than

you, so we draw on your insights to advise on your orders –

even designing and manufacturing bespoke items for you.

3 Dedicated creative team

We’ve a 125-strong in-house design team constantly

developing new party products. Meanwhile, our expert

merchandisers help you create maximum impact within

your stores.

4 Quality global manufacturing

With worldwide manufacturing resources, we can

produce quality products at competitive prices, fast.

5 Delivery you can depend on

Our delivery network is streamlined and powerful,

including a $30 million, 50,000m2 distribution centre in

Chester, USA, and a state-of-the-art logistical centre in

Hong Kong. That’s why every delivery’s right on time.


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WE’REPERFECTLY

PLACEDTO HELP

1 2 3 4 5

MEETING YOUR DEADLINES

We manufacture and distribute across the globe, so no matter where your

stores are, we’ll get great products to you on time. Because we deliver directly

from our manufacturing bases, we make major time and cost savings, which we

pass on to you. We also hold stocks in our local depots allowing us to offer quick

replenishment of popular items.

Our approach allows us to offer you a bigger range, with more freedom to

create bespoke orders. For example, if you’d like to tailor a product to feature

a specifi c design, language or labelling elements, we’ll arrange this with the

appropriate manufacturing facility.

Manufacturing takes place on a global level at a combination of our own sites

and high quality partner organisations. Our authentic piñatas naturally come

straight from Mexico.

From fast-turnaround daily deliveries to planned seasonal orders with longer

lead times, we’ll fi nd a cost-effective strategy that gets you what you need,

whenever and wherever in the world you need it. Even better, all you have to

do is order through your local Amscan contact.


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AMSCAN INTERNATIONAL, LTD • Brudenell Drive • BrinklowMilton Keynes MK10 0DA • England

TEL: 44 (0)1908 288 500 • FAX: 44 (0)1908 288 501E-MAIL: [email protected] • WEB: www.amscan.co.uk • www.amscan.com/europe

AMSCAN PARTYARTIKEL (Deutschland) GmbH • Pahlenort 20 • 45711 Datteln • GermanyTEL: 49 (02363) 37300 • FAX: 49 (02363) 373030 • E-MAIL: [email protected]

AMSCAN DE MEXICO • S.A. DE C.V. • Circuito de la Productividad 223-AParque Industrial Guadalajara • El Salto • Jalisco • Mexico • C.P 45690

TEL: 52 (33) 3284 1080 • TEL: 52 (33) 3284 1085 • FAX: 52 (33) 3284 1081WEB: www.amscandemexico.com

ANAGRAM DE MEXICO • S. DE C.V.OFICINAS GUADALAJARA (Mexico and Latin America)Circuito Productividad 132B-D Parque Industrial Guadalajara • El Salto

Jalisco 45690 • MexicoTEL: 52 (33) 3284 1040 • FAX: 52 (33) 3284 1041 • E-MAIL: [email protected]

WEB: www.amscan.com.mx

AMSCAN CANADA, LTD • 60 Lindsay Avenue • Dorval • Quebec • Canada H9P 2T8TEL: (514) 4200704 • FAX: (514) 4200757

AMSCAN (ASIA PACIFIC) • 19 Chicago Avenue • Blacktown NSW • Australia 2148TEL: 61 (2) 9621 0222 • FAX: 61 (2) 9672 7070 • E-MAIL:[email protected]

AMSCAN JAPAN CO., LTD • 1-1-11 • Kita-Shinagawa • Shinagawa-KuTokyo 140-0001 Japan

TEL: 81(3) 3458 3060 • FAX: 81(3) 3458 3066 • E-MAIL: [email protected]: www.amscan-jp.com

JCS HONG KONG LTD. • Room 1108 • 11/F Mirror Tower • 61 Mody Road • Tsim ShaTsui East • Hong Kong • TEL: 852 2155 1515

AMSCAN INC. CORPORATE HEADQUARTERS • 80 Grasslands Road • ElmsfordNY 10523 U.S.A.

TEL: (914) 345-2020 • FAX: (914) 345-3884 • WEB: www.amscan.com

ANAGRAM INTERNATIONAL INC. • 7700 Anagram Drive • Minneapolis • MN 55344 U.S.A.TEL: (952) 949 5600 • FAX: (952) 949 5609

SHOWING THE WORLD HOW TO THROW A PARTY…

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THEMED PARTIES

IMAGINATIVE IDEAS EVERYONE’S GOING TO LOVE!

There’s nothing like a great theme to get everyone in the party mood, and

we’ve got everything they’ll need to transform their guests, their venue and

themselves. From funky 70s Disco and Hollywood, to the Wild West, and Casino

parties, explore our brilliant range of themed accessories and help them

set the scene…

THIS SEASON’S HOT THEMES…

70s disco

Hollywood

Wild West

ALWAYS POPULAR…

Hen nights

Graduation

Retirement

For our full range, ask for a copy of the new Amscan Party Book.

The themed parties start on page 84.

THEMED PARTIES

T H E W O R L D ’ S L E A D I N G D E S I G N E R ,M A N U F A C T U R E R & D I S T R I B U T O R

O F P A R T Y P R O D U C T S

MAKE YOURMERCHANDISING WORK HARDER

Themed parties are perfect for powerful

merchandising because it’s easy to set the scene,

especially with our room settings and accessories.

You can really make the most of your sales opportunities

by working with the Amscan creative merchandising

team. They can take care of everything, making

sure you order the highest performing products and

designing and creating the ultimate showcase for

them in your stores. From dedicated party aisles that

will draw in your customers to ready-stocked units

and space-saving solutions in smaller stores, they’re

always on hand to help you drive sales.

AMSCAN, WORKING FOR YOUALL OVER THE WORLD

Over 60 years’ experience in the party business

Over 40,000 products, stocked by over 40,000 retailers

Over 2,000 employees worldwide

Over 1,000 Party City and Factory Card & Party

Outlet retail stores across the USA

Manufacturing and distribution sites in the USA,

Mexico, Europe and the Far East

Delivering innovative products at competitive

prices, all over the world

Working to your deadlines, realising your designs

and driving your sales

BRINGING YOUR BUSINESS POWERFUL POSSIBILITIES...

Creating exclusive party stores

Designing dedicated in-store party areas

Delivering ready-stocked merchandising units

Shaping orders and merchandising around your

shelf space

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COLOUR THEMES

IT’S ALL ABOUT MAKING A SPLASH!

When your customers are putting together a party, sometimes a simple colour

theme can work really well. We’ve got a huge range of shades, from soft

neutrals to rich tones, classic metallics to vivid brights, and because they’re

great for any occasion they’re handy ranges to keep in stock. Everything

co-ordinates too, from paper plates to plastic cutlery…

WINNING COLOURS

Shades that sell really well include…

Silver or Gold – perfect for Christmas and year-round parties

Frosty White or Vanilla Cream – for weddings, formal parties or any time

Pretty Pink or Powder Blue – great for birthdays and babies

For our full range, ask for a copy of the Amscan Party Book. The colour themes

start on page 208.

COLOUR THEMES




If you like the idea of selling a range of colours,

stocking shades all lined up in a row creates a really

eye-catching effect that could draw people over to

your display.

Even better, you can really make the most of your

sales opportunities by working with the Amscan

creative merchandising team. They can take care

of everything, making sure you order the highest

performing products and designing and creating

the ultimate showcase for them in your stores.

From dedicated party aisles that will draw in your

customers to ready-stocked units and space-saving

solutions in smaller stores, they’re always on hand to

help you drive sales.


















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SEASONAL CELEBRATIONS

MAKE HALLOWEEN, CHRISTMAS AND NEW YEAR TRULY SPECIAL

At special times of the year it’s all about inspiring your customers with new ideas

and complete ranges. We’ve everything they need for horrible Halloweens, from

spooky scene setters and devilish decorations to creepy costume accessories

and terrible tableware. For festive and end of year celebrations they’ll love our

co-ordinating tableware, decorations and balloons.

HORRIBLE HALLOWEENS

For trick or treaters - all sorts of treat bags, stickers and little treats

For parties - get the atmosphere right with our scene setters and decorations

A CRACKING CHRISTMAS

Get into the spirit of the season with snowfl akes and snowmen, baubles,

Father Christmas cutouts, holly garlands, stockings, favours and more

UNBEATABLE NEW YEARS

Celebrate with NY glitter hats and tiaras, masqueade masks, feather boas

and cocktail party kits

For our full range, ask for a copy of the Halloween

Party Book, Halloween Balloon Book, Christmas Party

Book and Christmas Balloon Book.

Celebrate with NY glitter hats and tiaras, masqueade masks, feather boas Celebrate with NY glitter hats and tiaras, masqueade masks, feather boas

For our full range, ask for a copy of the Halloween For our full range, ask for a copy of the Halloween

Party Book, Halloween Balloon Book, Christmas Party Party Book, Halloween Balloon Book, Christmas Party

Book and Christmas Balloon Book.Book and Christmas Balloon Book.

SEASONAL CELEBRATIONS




When it comes to seasonal merchandising, atmosphere

is all important. By creating a spooky, festive or

celebratory display, which we can help design for

you, you’ll get your customers in the right mood and

maximise the value of each sale.



























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FILM & TV CHARACTERS

HELPING PARENTS KEEP UP WITH THE LATEST CRAZES

For our full range, ask for a copy of

the new Amscan Party Book. The fi lm

& TV characters start on page L3.

Go Diego Go! (UK Only)

Roary the Racing Car (UK Only)

In the Night Garden (UK Only)

Bob the Builder

Spongebob Squarepants

Winnie The Pooh

AND DON’T FORGET OUR LATEST INNOVATION… EZ FILL!

A range of 9” balloons that can be infl ated by simply inserting a straw into the

balloon and blowing - easy! They’re initially available in the following Disney

designs with more to follow:

Mickey Mouse Clubhouse

My Friends Tigger & Pooh

Princess

Tinkerbell

Cars

High School Musical

Bob the Builder

Spongebob Squarepants

Winnie The Pooh

AND DON’T FORGET OUR LATEST INNOVATION… EZ FILL!EZ FILL!

A range of 9” balloons that can be infl ated by simply inserting a straw into the A range of 9” balloons that can be infl ated by simply inserting a straw into the

balloon and blowing - easy! They’re initially available in the following Disney balloon and blowing - easy! They’re initially available in the following Disney balloon and blowing - easy! They’re initially available in the following Disney

Tinkerbell Tinkerbell Tinkerbell

Cars

High School Musical High School Musical

Kids’ trends move fast, so make sure you’ve got everything mums and dads need

to keep up. We’ve got bright ideas for all ages, with lots of colourful accessories

to help bring those favourite characters to life. Our complete licensed ranges

include Noddy and Me to You. But we’ve also got balloons and scene setters for

everything from Thomas the Tank Engine, Fifi and Dora the Explorer, to Power

Rangers and High School Musical.

Explore our complete licensed ranges, which include tableware, decorations

and scene setters, balloons, accessories and favours…

Noddy - with his jingly blue hat he’s always a favourite with the under 5s

Me to You - featuring the adorable Tatty Teddy, the grey bear with the blue nose

Or discover our full range of character balloons and scene setters.

Some favourites include:

LATEST CRAZES

Kids’ trends move fast, so make sure you’ve got everything mums and dads need

to keep up. We’ve got bright ideas for all ages, with lots of colourful accessories

to help bring those favourite characters to life. Our complete licensed ranges

include Noddy and Me to You. But we’ve also got balloons and scene setters for

everything from Thomas the Tank Engine, Fifi and Dora the Explorer, to Power

Explore our complete licensed ranges, which include tableware, decorations

- featuring the adorable Tatty Teddy, the grey bear with the blue nose

FILM & TV CHARACTERS




Drive impulse sales by making sure parents can spot

their kids’ or their own favourite stars quickly – and

fi nd everything they need for a great themed party.



























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PIÑATAS

ADD A TOUCH OF LATIN AMERICAN CULTURETO YOUR PARTY

In Mexico the word ‘piñata’ actually means party, and nowadays these colourful

creations are used all over America to entertain children at special occasions.

Amscan piñatas are handcrafted in Mexico so they’re the genuine article.

The traditional donkey-style piñatas are very popular, but we offer all sorts

of designs to co-ordinate with your party theme, from princesses to pirates.

There’s also a choice of piñatas you hit and break, or the pull-style piñatas.

HOW TO USE A PIÑATA

Piñatas are great to use as table decorations and centre pieces before it’s time

to play the piñata game.

Simply fi ll the piñata through the small hole at the back with sweets

or small favours.

Hang it above the heads of the children.

Get them to take turns hitting the piñata, blindfolded, with the

breaker supplied.

It’ll soon split open and shower them with goodies!

Or, if you go for a pull piñata, all they need to do is tug the ribbons to spill

the sweets!

For our full range please ask for our latest

piñata sell sheet.

Or, if you go for a pull piñata, all they need to do is tug the ribbons to spill Or, if you go for a pull piñata, all they need to do is tug the ribbons to spill

For our full range please ask for our latest

PIÑATAS






























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MUCH-LOVED FAVOURITES

GUARANTEED TO APPEAL TO THE WIDESTPOSSIBLE AUDIENCE

If you have limited space for your party range, or you want to test out the party

concept, why not start by stocking some of our best sellers. These are lines,

which have a proven track record of performing well in all sorts of retail settings.

They’ll form an excellent foundation on which to build your party offering.

BEST SELLERS

For our full range, ask for a copy of the Amscan Party Book.

Decorations

Foil and latex balloons

Banners

Party favours

Candles

Confetti

MUCH-LOVED FAVOURITES






























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Documents

THE WORLDâ€™S LEADING DESIGNER, MANUFACTURER & DISTRIBUTOR OF