TheHomeMag of Southwest Florida

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Debra Griffin Presents TheHomeMag of Southwest Florida

Text of TheHomeMag of Southwest Florida

  • our missionis to generate

    home improvement leadsevery second of every day

    www.thehomemag.com

  • TM

    www.thehomemag.com

    DistributionTheHomeMag is mailed to the top half of the best single family, predominately owner occupied homes in a given marketplace. The mailing list for our magazines are updated 6 times annually, every two months, to ensure accuracy and that only the best possible homes are receiving this publication. Our level of penetration into the top homes in your market is second to none.

    Cost-EffectiveAt mere pennies per top-qualied home, your advertising investment is exactly that an investment in your business future with the leading recurring return on your investment. You cannot nd a more cost benecial means to promote your business and to drive trac.

    Shelf LifeRather should we say coee table life? TheHomeMag has a proven retention life of over 30 days per issue, with nearly half of our nationwide magazines seeing 2 months or more. Thats particularly important as your advertising dollars will double and even triple in strength in the hands of the homeowners. Repetitive plus Retention equals Results!

    ProvenOur ads get results, and we prove it. Our exclusive call-tracking system allows you to monitor the results of your advertising investment. Listen to calls, set appointments, map customers, and get reports. It is more than an ad its an advertising and marketing campaign that oers measurable results.

    QuantityTo put it plain and simple we directly mail more home improvement magazines to more single family homes in any marketplace than any other publication out there. Its not just more. Its carefully planned advertising saturation and thats how a business gets stronger leads.

    FocusedWe promote home improvement and home enhancement products and services only. No drycleaners, pizza coupons, oil changes, or car deals. Home improvement ideas and products only. Additionally, our magazine is 100% advertising and is completely free of editorials and advertorials. Its the visual that creates the emotion and thats what makes the decision.

    ImageWhen you advertise in TheHomeMag, our readers immediately accept your business as a reputable and honest local merchant in their area. Credibility in the marketplace is vital to the growth

    of any business, and yours will gain instant validation by being a part of TheHomeMag.

    RepetitionTheHomeMag lands in the best mailboxes every month, 12 times annually, on the same consistent weekend. These mailboxes are your entry in the homes of those homeowners

    that are capable of making the decision to buy the products or services youre promoting. Your readers will come to expect the magazine as their only source to improve their home.

    eMagazineIn addition to our leading paper magazine, your company is featured in our digital magazine every month as well. As our magazines are landing in mailboxes throughout your area, the digital version of TheHomeMag is simultaneously hitting inboxes. Your internet presence just became a reality, not virtuality.

    DesignDesigning call generating and call-to-action ads is our specialty and one of the more important reasons you will remain in TheHomeMag. Staying true to our 80% visual standard allows you to paint an emotional picture of your product or service in the minds of your potential customer.

  • In Business To Grow BusinessSM

    TestimonialsOur results speak for themselves. Our advertisers speak for us.

    Granite TransformationLeads! Leads! Leads! I have received over 200 calls a month advertising with TheHomeMag.

    Josh K, owner, North Atlanta

    American Curb & EdgingOut of all our advertising eorts, 70% of all the calls coming in are directly from TheHomeMag. We believe this is because people hold on to TheHomeMag much longer than the other coupon type mailers that are out there.

    Mark Lee, American Curb & Edging

    Handyman ConnectionTheHomeMag is our #1 lead sourcewe regularly receive over 100 calls per month. Our largest jobs usually come from leads generated by TheHomeMag.

    John Brooks, Advertising Manager, Handyman Connection Miami

    Mr. Shower DoorMr. Shower Door would recommend TheHomeMag to any contractor who wants to promote their business and increase the potential for sales.

    Bill Daubmann, VP of Marketing, Mr. Shower Door Naples/Ft. Myers/Sarasota

    Rug DecorI have used TheHomeMag as an advertising vehicle the last few months. It has created the activity and trac that we have needed. Their customer service is unparalleled. If you are considering an advertising piece that will generate trac into your location, I

    highly endorse and recommend TheHomeMag. Dana K. Dreckman, General Manager, Rug Decor Jacksonville

    highly endorse and recommend TheHomeMag.

  • In Business To Grow BusinessSM

    Premier Garage90% of our business is generated from TheHomeMag leadswe advertised in the very rst Orlando issue and havent missed an issue since.

    Mary Ann Sherman, Owner, PremierGarage of Orlando

    Storage Overhead SystemsWeve used TheHomeMag for over 4 yearsevery month the leads generated are high quality and more than cover our entire advertising budget. We recommend TheHomeMag to any business looking to increase sales.

    Chris & Pete Hika, Owners, Storage Overhead Systems of SWFL

    Furniture Medic80% of our calls come from TheHomeMag and the customers are ready to buy when they call! TheHomeMag actually saves us marketing dollars because we no longer need many other forms of advertisingwe know people love your magazine because its usually on our clients kitchen counter when we arrive!

    - Tami Puzzi, Furniture Medic by DB

    Bath FitterWe use TheHomeMag because every issue makes the phone ring...its hard to nd eective advertising but the ROI with TheHomeMag is exactly what were looking for.

    Aaron Miller, Owner, Bath Fitter of Colorado

    LeafFilterFrankly we were skeptical when you suggested that LeafFilter advertise in a brand new publication featuring only home improvement advertisers especially one intentionally published with no editorial content. Just ads, we thought, Who would want to read that? Well, now I can tell you, lots of people want to read your publication. TheHomeMag is a HIT. People are reading it and responding to our ad. Calls are coming in fast. People are interested. Clearly, youve got a winner on your handsCount us in! Keep up the good work.

    Mitchell Reed, LeafFilter NW

    House of Window Coverings Click to listen Christoper Breiter, Owner

    House of Window Coverings Click to listen

    Christoper Breiter,

  • Reversing the Recession

    Advertising should be regarded not as a drain on profits, not as an unavoidable expense but as a means of achieving objectives. Ad budgets should be related to the companies goals instead of to last years sales or to next years promises.

    Harvard Business Review

    1970

    Sales & profits can be maintained and increased in recession years and immediately following by those who are willing to maintain an aggressive marketing posture...- American Business Press and Meldrum & Fewsmith

    1974 - 1975

    Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years. - American Business Press and Meldrum & Fewsmith

    1981 - 1982

    Business-to-business firms that maintained or increased their marketing expenditures during the recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing- McGraw-Hill Research's Lab of Advertising Performance

    During recessionary periods, these businesses tended to gain a greater share of market. The underlying reason is that competitors, especially smaller marginal ones, are less willing or able to defend against the aggressive firms. - Cahners and Strategic Planning Institute

    1990 - 1991

    The keys to gaining market share in a recession seem to be spending money and adding to staff- Management Review

    Studies have shown:

    Continuing to advertise in a recession increases sales.

    Did You Know?

    In Business To Grow BusinessSM

    The Anti-Recession Tool- Companies represented by the red did not cut their advertising budgets at the on-set of the

    recession. As a result, their sales increased 256% from 1979 (Year 1) to 1984 (Year 6). All other companies cut their advertising at some point during the recession. Consequently, their saleseither dropped or stabilized even after the recession ended.

    -Vertical Column indicates collective sales and reects dollars in the billions.

    - Graph based on McGraw - Hills study of the 1981-82 recession. Published by Integrated Resource Management via website (www.integratedresourcemanagement.com/advertising.html).

    Comparison of Sales & Ad Expenditures

    No Advertising Reduction in Years 3 or 4Cut Advertising in both Years 3 & 4Cut Advertising in Year 2, Not in Year 3Cut Advertising in Year 3, Not in Year 2

    Onset of Recession340

    300

    260

    220

    180

    140

    100

    60Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

    Why Now? Why TheHomeMag?

  • Ask Debra how you can save onyour advertising dollars.

    Call (239) 770-0343 Today!

    Mission Statement.pdfTHM US Map.pdfTHM Summary.pdfLL Shelf Life.pdf