There Are More Vegans Than Vegetarians in US, And Other Data - Vegsource

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New Poll -- There Are More Vegans Than Vegetarians In US,And Other Data

Below is a release from the Vegetarian Resource Group (VRG) which has been con-

ducting research on vegetarian questions for some time.

The interesting headlines from this poll -- 2% of Americans say they are vegetarian

while 3% say they are vegan. And more men are vegan than women, which is sur-

prising from our own experience.

VRG asked in a 2011 National Poll:

How Often Do Americans Eat Vegetarian Meals?

How Many Adults Are Vegan in the U.S.?

With numerous groups pushing Meatless Mondays, Tofurky Tuesdays, or other cam-

paigns to cut back on meat one meal or day per week, The Vegetarian Resource

Group wondered how often Americans are eating vegetarian meals. In order to find

an estimate, VRG commissioned Harris Interactive® to conduct a national telephonepoll.

Seventeen percent of Americans stated that they "don't eat meat, fish, seafood, or

poultry at many of my meals (but less than half the time)" and 16% don't eat these

foods at more than half of their meals (but not all the time). Thus, 1/3 (33%) of the

country are eating vegetarian meals a significant amount of the time (in addition to

vegetarians)! This is certainly good news for companies producing vegetarian foods.

In a 2008 Vegetarian Resource Group national telephone survey, 40% said when eat-

ing out they often order a dish without meat, fish or fowl. For those of you trying to

get a handle on the population very interested in vegetarian foods, though not

vegetarian, it appears to be 30% - 40% of the country.

How Many Vegetarians Are There?

In this survey, approximately 5% of the country say that they never eat meat, fish,





seafood, or poultry. About half of these vegetarians are also vegan; that is they also

don't eat dairy or eggs. Note that we had respondents select that "I never eat meat,

fish, seafood, or poultry" or "I never eat meat, fish, seafood, poultry, dairy, or eggs."

Because we use the word "never" and give the definition rather than having respon-

dents self define, our numbers may be lower than other polls. We also did not ask

about honey.

Methodology

This survey was conducted by Harris Interactive by telephone within the United

States on behalf of the Vegetarian Resource Group between March 30 and April 3,

2011 among a nationwide cross section of 1,010 adults (aged 18 and over). Figures for

age, sex, race, education, region, number of adults in household, and number of tele-phone lines were weighted where necessary to bring them into line with their actual

proportions in the population.

In theory, with probability samples of this size, one could say with 95 percent certain-

ty that the results for the overall sample have a sampling error of plus or minus 3 per-

centage points. There are several other possible sources of error in all polls or surveys

that are probably more serious than theoretical calculations of sampling error. They

include refusals to be interviewed (e.g., non-response), question wording and ques-

tion order, and weighting. It is impossible to quantify the errors that may result from

these factors.

****

How Often Do Americans Eat Vegetarian Meals (no meat, fish, seafood, poultry)?

6% One meal per week

4% One full day per week

17% Many of my meals, but less than half the time

16% More than half my meals, but not all the time

5% Never eat meat, fish, seafood, or poultry

______________________________________

48% Thus we estimate this is the audience for good tasting vegetarian foods that fit

individual needs.





48% Say they eat meat, fish, or poultry at all my meals.

(The remainder didn't know, refused to answer, or said none of the above.)

****

Never Eat Meat, Fish, Seafood, Or Poultry

Male Female

5% 6% One meal per week

2% 5% One Day per week

13% 20% Many of my meals, but less than half the time15% 17% At more than half my meals

2% 2% Never (though not vegan)

3% 2% Never eat meat, fish, poultry, dairy, eggs

****

Don't Eat Meat, Fish, Seafood, Or Poultry At More Than Half Of My Meals

16% Total

15% Male

17% Female

17% Northeast

16% Midwest

17% South

13% West15% Republican

15% Democratic

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There Are More Vegans Than Vegetarians in US, And Other Data - Vegsource