Empathise

Define

Ideate

Prototype Test

Ideate

Prototype

Think like a designer

This is the story of a Collaborative Experiment: How might we define our purpose and our place in the emerging future?

Taylor Clarke and Fiona MacNeill Associates 12th March 2018

Define

Pizza, nail bars, hurricanes and

academics!

On the 12th March 2018 a unique group of people came together at The House for an Art Lover to conduct an

experiment in thinking.

To each and everyone of you a heartfelt thank you

Michelle Francis, Jim Kerr, David Gillespie, Mark Burden, Alan English, Danny Bulloch, Madeleine O’Brien, Laurence Clarke, Jo MacLellan, Anne Houston, Simon Murrison, Neal Juster, Hazel

MacKenzie, Lotus Aherne, Irene Neilson, Andy Swanson, Hilary Sanders, Fiona MacNeill, Norma McKay, Margaret Williamson,

Debbie Byrne, Edith Campbell

Empathy Journey

Say hello and respond to the inquiry….

What is the story that has brought you to this table……….?

What were the themes, what was surprising?

Consider what the words ‘my purpose’ and ‘my place’ mean to you

You took time in your pairs to explore what the words meant to you. The resulting images touched on family, warmth, strength, and the desire to make a difference to

people, society and the planet. Each of you made meaning of the words and you received appreciation and a question from another pair.

Define

What we loved about the images

Ideate

Ideate

3D

Get the thinking out into a structure, have fun, build it, shift it, get insights about relationships, gaps, and potential areas that need more focus. Use colour and size as metaphors and plenty of stuff to use

to connect……..

Thinking with your hands, take the idea and make it

It’s a tangible way of seeing your idea out there and understanding it better

You may find that it works or it doesn’t work – either way it doesn't matter – you will have more information that you had before you prototyped it

2D paper mind maps, storyboards, images…see it!

3D structures build it with stuff, boxes, lego…shape it!

4D people Stakeholder map, role play, human prototypes…feel it!

Prototyping

Diverse

Challenging our clients to:

take risks go further

disrupt

And listen…

As always when you work in this way with open mind, open heart and open will there are universal themes which connect the emerging thinking

This creates the platform for further conversations and the next iteration of

‘How might we……?’ Relationships are everything; we need deep, honest, and authentic relationships with all of the people we work with to engage with the emerging future

Conversation, challenge, creativity and collaboration are the edges of all of the relationships in the future

Client is the expert, we need to get to our learning edge and get them to theirs: we are thinking equals

Risk is shared in the adventure to explore the future, it’s ok to be vulnerable

We are the work, we are the impact, we are the role models

Inquire, inquire, inquire, listen, listen, listen

Bring other seemingly unconnected people into the room

To Laurence

Thank you for entering into this adventure with us

To team FMA

You are the compass, the heart, and the future

fiona x