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Copyright © 2010 Hipcricket. All rights reserved.2
Hipcricket At A GlanceHipcricket At A Glance
• Mobile Marketing pioneer since 2004
• Developed over 50,000 successful mobile marketing campaigns
• Named the “early leader” in mobile marketing by a leading global analyst firm
• Winner Mobile Marketing Association’s Best Use of Cross-Media Integration Award
• Two-time winner of CTIA’s Pioneer Award
Copyright © 2010 Hipcricket. All rights reserved.3
Some Of Our ClientsSome Of Our Clients
Copyright © 2010 Hipcricket. All rights reserved.4
Why Is Mobile Marketing So Effective?Why Is Mobile Marketing So Effective?
Case Studies
Copyright © 2010 Hipcricket. All rights reserved.6
• Offer delivered via mobile produced redemption rate of nearly 50 percent new customers
Measuring RedemptionMeasuring Redemption
“We’re reaching a new market of consumers that our traditional advertising hasn’t been effective in targeting.”
Copyright © 2010 Hipcricket. All rights reserved.7
Offer for chance to win car for $98 “drove” hundreds to dealer
34 Cars Sold In 34 Cars Sold In One DayOne Day
Copyright © 2010 Hipcricket. All rights reserved.8
Adding Mobile As Integrated ElementAdding Mobile As Integrated Element
AlaskaAir: Reply DICE to enter to win a roundtrip Vegas vacation for 2, inc. airfare + hotel! Msg+data rates may apply.
Copyright © 2010 Hipcricket. All rights reserved.9
Combining Social and MobileCombining Social and Mobile• Nearly 50 percent of those who responded to call
to action came via Twitter and Facebook
