Think Smart Look Amazing 1 Think smart, Look amazing

Think Smart Look Amazing

1

Think smart,

Look amazing


Great success in 2010Great success in 2010

Normal + pocket size: +15% vs y-1Kaiyuan retail survey: ahead of Vogue and Bazaar

The 1st international 100% beauty magazineTV + website + magazine trinity platform - interaction

Iconic fashion event – incredible market impactThe bridge of top fashion brands with consumers

www.marieclairechina.comViva e-magazine

http://www.marieclairechina.com/


High quality of local production (>90% in fashion)=>Strong relevancy to Chinese readers

MC is now 4th choice for Top 15 fashion clients, above Cosmo

MC FashionMC Fashion – aspiring yet accessible – aspiring yet accessible


MC BeautyMC Beauty - - authoritative yet practicalauthoritative yet practical

Leading beauty trend and consumption behavior

China beauty market reference


MC FeatureMC Feature – – broaden your horizon yet relevantbroaden your horizon yet relevant

Marie Claire distinguishes itself with must read stories that cover a breadth of topics reflecting the

eclectic interests of the discerning 21th century women.


The leading brand for fashion innovationThe leading brand for fashion innovation

Marie Claire Style China 2010

More than 30 top fashion brands participated Over 100 Super Stars, models and celebrities

presented Over 150 Media full exposure on websites, TV, newspapers and magazines

Over 800 advertisers join the ceremony

Iconic fashion event - incredible market impact in 2010

incredible market impact


PEB – The most authoritative beauty awardPEB – The most authoritative beauty award

20112011


120P Fashion Trend Book: March / Sept120P Fashion Trend Book: March / Sept

Trend book - Showcase the seasons key trends and the very best clothing and accessories


120P Watch & Jewelry Special: 120P Watch & Jewelry Special: May & Nov

Interpretation to the latest trends of Jewelry & watch, and fashion accessoriesPractical tips about how to buy jewelry and watches


Wedding special in May and October

Introduction of the most practical tips to new couples


February

Love

March

2011 Fashion S/S

2011 Fashiontrend book

January

Luxury issue

April

Beauty Carnival

June

Lightness forSummer issue

July

Special men Issue

May

Wedding

Watch & Jewelry+fashion accessories

August

Environmentalist

MC Style China 2011

Month

Main book

Supplement

Month

Main book

Supplement

October

Love ourselves

Win women + In-book wedding

supplement

November

Travel Issue

Watch & Jewelry + fashion accessories

September

2011 FashionA/W

2011 Fashion trend book

December

Anniversary

Month

Main book

Supplement

2011 Marie Claire Editorial Calendar2011 Marie Claire Editorial Calendar


Ipad / Iphone versions E-magazine on monthly basis

Marie Claire Beauty

No. 1 Internationa

l 100% beauty

magazine


MC Beauty - Turning monthly 2011

Value for moneyValue for money

Beauty fans’ must-haveBeauty fans’ must-have

Entertaining & innovative

Professional & practical

Interactive


Who are the readers of MC beauty?

• Always passionate and curious with high sensibility on beauty products.

• They are willing to learn all the practical beauty and skin care skills. Hoping to become a trend setter or beauty pioneer.

• They are eager to try new beauty products, and would like to share and exchange their comments. Internet is one of their favorite platforms for interaction.

They are active beauty fans, 25 in average They are active beauty fans, 25 in average


Interaction starts from sample trial

On-pack new cosmetic product On-pack new cosmetic product samplessamples

Further interaction for extra prizesFurther interaction for extra prizes

Readers encouraged to go to Readers encouraged to go to www.marieclairechina.com for for

registrationregistration

And to share and exchange after trialAnd to share and exchange after trial

Partnership with No. 1 beauty programPartnership with No. 1 beauty program


The No.1 beauty community with interesting interaction, large of beauty products, you will love to share with authorized beauty experts and thousands of beauty elites.

Beauty Experts + Beauty Elites + Beauty Fans

Written by thousands of beauty fans

MC BeautyMagazine

MC BeautyMagazine

MC Beauty CommunityMC Beauty Community

MC Beauty Elite

Institute

MC Beauty Elite

Institute

Exclusive beauty video shooting by MCTV team

MC Beauty community


19

护肤系Skincare

彩妆系Makeup

美发系Hair

美体系Body

健康系Health

MC Beauty Elite Institute

• 74% are eager to trial new beauty products• 64% would like to share and exchange their comments• 43% have bought the beauty product online

Already 39,450 Online Students


Hierarchy of Needs by Maslow could explain why MC Beauty Institute works

To be a member of beauty community and communicate with beauty expects and elites and share her thoughts

Continued upgrading to collect points, which represent her position. Based on her online behavior, she will gain related benefits (trial, real product, comment published on magazine, participate MC TV programs, etc)

She will represent more girls, she has power to influence more people. She is a leader of thousands fans

Why those girls love to join MC Beauty Institute?


As a MC Beauty Elite, having more exposure on MCB, TV, MC studio, Website, and obtain brand sponsor

By sharing beauty tips, getting the coach by beauty experts, having more chance to join the brands’ offline events.

Graduating from Institution with more and more fans. Helping to answer online questions regarding to beauty / skincare

6. Gradu-ation

6. Gradu-ation

7. Elite7. Elite

Submit the trial report and get more points for exchanging more benefits

4. Junior4. Junior

5. Senior5. Senior

Purchase MCB and get the information of Elite Institution & Beauty Products

To be a freshman and choose a beauty product for trial

Go to website and recruit to MC Beauty Elite Institution Acquire credits through beauty testing

The top 10 beauty tips would be put on the magazine with the student photo

21

The working flow of users experience in beauty elite institute


Leading the trend of digital readingLeading the trend of digital reading

2010 Viva flow-in rate/edition＞ 320,000

• “MCB newspaper” on mobile, launching in January 2011- Cooperation with three leading mobile operators- 8 editions /month=5yuan- Double exposure for beauty brands

“Palm MCB” on mobileViva platform + MCB mobile newspaper


25%25% make up

12%12% fitness, diet , health

11%11% celebrities, beauty trends and others

12%12% hair care

15%15% perfume, body care, etc

25%25% skin care

MCB Year 2011 editorial structure


January: New year new look

February: Smart skills of makeup

March: Pink

April: Glorious skin

May: Green beauty

June: Beauty elite institute special

July: S ( S shape, sexy..)

August: Cool of skin

September: seasonal hair care

October: High-tech beauty

November: Happy shopping (Cooperation with a few strategic shopping malls)

December: Year-end lab test + perfume calendar

Key topics you can’t miss…Key topics you can’t miss…

MCB Year 2011 Editorial Highlights


1.3

1.1

1.21.1

0.5

0.3

0.1

1.31.2 1.2

1.2

0.5

0.20.2

0.0

0.5

1.0

1.5

2.0

Ray Lady MC Beauty COSMO BAZAAR UP CECI BITEKI

Jun.2010 Sep.2010

1) Survey conducted in September 2010, covering BJ / SH / GZ / HZ / SY / NJ / WH / CD / SZ / CQ

2) MC Beauty ranking ahead of many international fashion magazines just after the launch.

+13.9%

Kaiyuan – Sept 2010


Appendix


Marie Claire Marie Claire Beauty

Cover price RMB 20 / monthly RMB 10 / monthly

On-sale date 10th / nationwide 25th / nationwide

Reader’s average age

30yrs 25yrs

The percentage of beauty column in the magazine

A well mixed fashion magazine of Beauty, Fashion, feature and lifestyle sections. Beauty content accounts for 20% of the entire magazine.

100% dedicated to beauty aiming to meet with beauty lovers needs. Complete and comprehensive content including the skin care, make up, hair care, perfume and body care, health, etc.

Style positioning of the Beauty content

Authoritative; professional; trendy.

Vivid; practical; entertaining; interactive

Uniqueness The global well known Marie Claire PEB Awards and Greater China Award is considered as the most authoritative beauty award in China.

It’s a magazine that you can play with, readers are always encouraged to share, exchange and interact. It’s No.1 beauty paradise provided with a trinity platform of magazine, TV and website.

Circulation strategy

Strong leadership in the 1st tier cities, while quick developing in the 2nd and 3rd tier markets.

Attacking 1st-tier cities, and rapidly penetrate the 2nd and 3rd tier markets taking the advantage of cover price.Yearly sampling strategy only available to MC beauty

Documents

Think Smart Look Amazing 1 Think smart, Look amazing