Thought Leader Presentation

Andy Cohen, Founder and CEOJanuary 22, 2013

How we got started

When I was caring for my mom during her losing battle with lung cancer in 2006, I didn’t know how to hire a nurse, how to navigate Medicare or how to buy a wheelchair.

PRIVATE AND CONFIDENTIAL

43 Million Americans Are Struggling with Caregiving

Source: AARP Study

$6 Million Series A

June 2007

$14 Million Series B

October 2009

Seasoned executive team and strong investors

PRIVATE AND CONFIDENTIAL

Created the #1 Family Caregiver Site

• Caregiver Category Leader: The largest Boomer caregiver audience on the web, currently reaching over 2.1 million UVs

• Content: 3,000+ original, professionally-written articles across all caregiving and eldercare topics, growing daily

• Experts: Robust expert Q&A platform, including 20,000+ expert and community answers to users’ caregiving questions

• Community: Largest, most active Alzheimer’s forums in US

• Local Directory: 100k listings of Assisted Living, Home Care, Hospice, Geriatric Care Managers

Built the #1 Senior Care Directory100,000 listings and reviews of housing & services for seniors

How consumers find Caring.com

Steady growth to 2 million monthly visitors

“I got more from this site than most people I dealt with. You

helped me through some

very rough times. Thanks!” -Fiona

“I’ve never seen this anywhere else. I plug in info about

symptoms, and Steps & Stages

explains in detail why this is

happening and what I can do about

it.”-Janet

“I found this site six months ago, and now couldn't live without

the advice and prayers of the

caregivers here! No one will judge you, because they are

experiencing the same things.”-Cherlann

“Everything I read here

convinces me of your compassion and empathy. I get the feeling that your site

really IS a mission to you.”

-Thomas

“I love your site! The emails are a great reminder, and the

expert answers clarify issues. Your site helps

me feel less alone and less

overwhelmed.” -Anne

What’s made Caring.com successful (so far)

• Recruiting great people and great investors– Find people who care about your mission and are

committed for the long haul– Always be recruiting

• Not being afraid to raise a lot of capital– Better to have a small piece of a large pie than no

dessert at all

• Moving fast – Agile approach and willingness to change

everything