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ThyssenKrupp Steel USA
ThyssenKrupp Steel USA. Achieve Measurable Gains in Customer Satisfaction and Employee Productivity
ThyssenKrupp Steel USA
Richard Davis, Head of SAP Systems
Lance Burnett, BI Project Manager
Karen Byrd, Basis Project Manager
ThyssenKrupp Steel USA
170-year U.S. history
Delivered U.S. Coin Minting Machine Prototypes in 1837
Krupp Stainless Steel Sheet Panels used in Construction of the
Chrysler Building (1929) and the Empire State Building (1931)
Environmental steward, strong community citizen
Largest Foreign Market
Operations in Every State
More than 17,000 employees
2009/10 US sales of $6.7 billion
ThyssenKrupp in North America
Automotive Pipe & Tube
Appliances
Steel Service
Centers
Construction
ThyssenKrupp Steel USA
ThyssenKrupp AG
Steel
America
Steel
Europe
Materials
Services
Materials
Elevator
Technology
Plant
Technology
Components
Technology
Marine
Systems
Technologies
ThyssenKrupp
Steel USA Calvert (Mobile), Alabama
4.3m tonne/year (finished product)
o Hot Strip Mill
o Coupled Pickling Line & Tandem
Cold Rolling Mill
o „Stand-alone‟ Continuous
Pickling Line
o Continuous Annealing Line
o Three Hot Dip Galvanizing Lines
ThyssenKrupp Siderúrgica
do Atlântico (CSA) Rio de Janeiro, Brazil
5m tonne/year (slab)
o Two Blast Furnaces
o Two BOF Converters
o Two Continuous Casters
o Coke plant
o Power plant
o Captive port
TKS
USA
TKCSA ~ 0-2m t/y of
TKCSA slabs
~3-5m t/y
~5m t/y
Steel Americas
Steel Europe
TKS
Europe
Steel Americas Position in ThyssenKrupp AG
Organization
ThyssenKrupp Steel USA
SAP HANA and SAP Business Objects – The Story
No functional reporting system to support the
business - “I was here a year ago … ”
The reason why Process and Partners
Our methodology and criteria for success
Proof of Concept use cases CFO / CEO
Technology, iPad, Speed to Solution
This was “EASY”
Results – Benefits to the Business
ThyssenKrupp Steel USA
Business Problem & Success Criteria
Success Criteria
• Long term solution supporting Business
• Engaged and Informed user community • See raw data (no aggregation)
• Drill down from high level with no limits
• Real-Time updates to the data
• Create own reports and dashboards
• User driven content
• Ease-of-use
• Reallocate budgets by reducing human capital & infrastructure costs
• Analytics - predictive NOT reactive
• “Speed to Solution” delivery within 1 year
The “Problem”
• Business spends more time developing spreadsheets
than analyzing and making important financial
decisions • Wasted time
• Lack of confidence in data
• Impossible to respond to changes in the data
?
ThyssenKrupp Steel USA
SAP HANA Concept
What is SAP HANA?
HANA stands for:
• High Performance
• ANalytics
• Appliance
How it works? • HANA is not a software but a
Technology that place “in-memory” millions of records to be read in milliseconds
ThyssenKrupp Steel USA
SAP HANA Capabilities and Benefits
Capabilities
• SLT provides real-time access to massive
amounts of data.
• Unlimited multi-dimensional analysis.
• Flexible and unconstrained reporting through
Business Objects (BOBJ).
• Fast and non-disruptive development.
Key Benefits
• Speed of reporting for financial performance and
efficiency.
• Powerful insights provide opportunities to
maximize profitability.
• Empowered users with access to trusted data to
optimize profitable business decisions.
ThyssenKrupp Steel USA
Concepts
Web Intelligence (WEBI)
• Universe
– Dimensions and Measures
• Reporting “Excel like”
– Extremely flexible
– Several possibilities for grouping, summarizations, charts.
– Scheduling and distribution
Explorer
• Information Space
– Facets and Measures
• Extreme visual advantages.
Dashboard Design
• All summarized information in one place
HANA View
ThyssenKrupp Steel USA
SAP HANA+BOBJ = Information at the fingertips in Real-Time
ThyssenKrupp Steel USA
Proposed Solution: SAP HANA
SAP BusinessObjects Rapid Marts
o General Ledger
o Accounts Payable
o Accounts Receivable
o Costing
o Plant Maintenance
o Purchasing
o Inventory
o Sales
ThyssenKrupp Steel USA
Project Challenges and Partner Selection
This had never been
done before anywhere
anytime ever! User Ownership
Finding a partner…..
Proof of concept
Why Kingfisher and HP
• Certified SAP Partners
• Current Partnership
• Expertise
• Combined knowledge of both HANA
and BusinessObjects
• Ongoing support
• Speed to solution
2926
3318
ThyssenKrupp Steel USA
Proof of Concept (POC) Deliverables
Tasks
o Approval of Contracts (HP, Kingfisher, SAP)
o Setup Hardware [SLT (PRD), HANA
(Dev/QA), BusinessObjects (Dev/QA, PRD)]
o Configure Hardware (SLT, HANA,
BusinessObjects)
o Data Extraction
o Data Modeling
o User Signoff
Deliverables
o Create Sales Margin (Month, Customer,
Grade) Web Intelligence Report
o Create Sales Analysis Explorer View
Report
o Enable User Community to create reports
o Demonstrate Real Time Data Replication
o Demonstrate almost instantaneous
processing of reports long term viability
Developing The
Future
ThyssenKrupp Steel USA
ThyssenKrupp Steel USA. POC Results
Developing The
Future
Technical
o SLT (System Landscape Transformation; a replicator server)
o Simple replication of data tables (one-click Transfer)
o Easy to re-initialize data
o SAP HANA
o High data compression rate (53:1 on BSEG table)
o Data stored in columnar table, but viewed as row based
o Query times occur in microseconds o Ease of use developing models (drag & drop)
o BOBJ (SAP Business Objects)
o Was easy to connect to HANA database
o Fast run times due to HANA
o Ease of use developing content with Webi & Explorer
tools
End Users
o Very excited with what was delivered from POC
Development
o Adding a field to Model/Report, took 4 minutes versus a
week previously
o Took a couple of days to migrate one of our BW reports to
SAP HANA/BOBJ
Other
o The POC was realized in 4 weeks, from Hardware
installation, to Configuration, to development, to user
signoff
ThyssenKrupp Steel USA
Beyond the SAP HANA POC and into
production….where the rubber meets the road
Results and Benefits
Efficiency from SAP HANA
o Cost savings of nearly 20% annually
Speed and Efficiency
o Extracting and reporting on global controlling
data went from 2 days to 30 seconds!
o Margin Analysis of 2010-2013 data in only
10 seconds!!
o All sales document types for a full year
refreshed in 2 seconds !
o Load times are measured in milliseconds!
Example: All sales documents for
a full year refreshed in 2 seconds !
ThyssenKrupp Steel USA
Beyond the SAP HANA POC and into
production….where the rubber meets the road
Results and Benefits
Ease of Use
o Rapid Marts create instant content = instant value
o Data is filtered, summarized, calculated on the fly
without complicated Excel macros/commands
o Detailed documentation allows for quick
modifications
o Charts enhance the visual analysis
o Simple to develop content with Webi, Visi, BOBJ
tools
Flexibility
o Easy analysis & insight by
Country, State, City, Customer,
Sales Order, Sales Order Item
Level
o Users can define selections
instead of being limited to a few
predefined by IT
o Model development is drag & drop
