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Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices Retail printing with EnSign Applications Retail printing with EnSign Image Computer Systems

Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

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Page 1: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

• Tickets and tags• Shelf edge labels• Barkers• Regular promotions• Seasonal promotions• In-store announcements• Large format posters• Product labels• Ad-hoc notices

Retail printing with EnSignApplications

Retail printing with EnSignImage Computer Systems

Page 2: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

• Tickets and tags• Shelf edge labels• Barkers• Regular promotions• Seasonal promotions• In-store announcements• Large format posters• Product labels• Ad-hoc notices

Retail printing with EnSignApplications

Page 3: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignRequirements

• Quality of presentation• Brand consistency• Legibility• Trading Standards compliance• Accuracy of information• Updatability• Replacement of lost/damaged signs

Page 4: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

• Dedicated PoS printing application• 15 years’ experience• Simple WYSIWYG interface• Integrates with any data source• Output to any Windows printer

Retail printing with EnSignIntroducing EnSign

Page 5: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignDesigning with EnSign

• Corporate fonts• Images• Barcodes• Price formatting• Strike throughs (eg. ‘was’ price)• Calculations (eg. price, weight, VAT)• Coercion (eg. upper/lower case)

Page 6: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignShelf Edge Labels

Typical label generated by EPoS system Label generated using EnSign template

Page 7: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignDatabase integration

EnSign template Product database

Page 8: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions with EnSign

Head Office

Automatic typesetting

• Copy fitting• Justification• Kerning• Price formatting• Coercion (eg. upper/lower case)• Strike throughs (eg. ‘was’ price)

Page 9: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions with EnSign

Head Office

Real-time calculations

• Spellchecking• Price formatting• Calculations (eg. price, weight, VAT)

Page 10: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Head Office

Retail printing with EnSignHead Office Promotions with EnSign

Page 11: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions with EnSign

Head Office

Page 12: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Head Office

Retail printing with EnSignHead Office Promotions with EnSign

Page 13: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Head Office

Retail printing with EnSignHead Office Promotions with EnSign

Page 14: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Head Office

Retail printing with EnSignHead Office Promotions with EnSign

PoS printed and distributed to store network

Page 15: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Head Office

Retail printing with EnSignHead Office Promotions with EnSign

Head Office PoS electronically distributed to store networkand printed on-site

Page 16: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Page 17: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting

Page 18: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting Proofs

Page 19: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting Proofs

Revisions

Page 20: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting Proofs

Revisions

Printing

Page 21: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting Proofs

Revisions

PrintingDeliveryto store

Page 22: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database

Type setting Proofs

Revisions

4-6 weeks

PrintingDeliveryto store

Page 23: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignHead Office Promotions – traditional model

Promotions database 1 day

Page 24: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignGeneral benefits

• Total control of store-level PoS from Head Office• Ability to react to market conditions more efficiently• Instant, on-screen proofing• No costly and time-consuming typesetting phase• Quality of presentation ensured throughout store network• Trading Standards compliance maintained• Accuracy of information ensured• Brand image maintained• Third party integration tools available: EnGine / EnView

Page 25: Tickets and tags Shelf edge labels Barkers Regular promotions Seasonal promotions In-store announcements Large format posters Product labels Ad-hoc notices

Retail printing with EnSignBenefits of in-store printing

• Lead-time for promotions reduced to just a few days• Promotional budgets reduced by up to 60%• Competitive advantage through on-demand availability• Less waste• Reprints of lost or damaged signage in-store• Ability to print on-brand store specific signs and notices