Time targeting your PPC campaigns.Hi there!

Today I want to discuss time targeting. My ideas are not tested, but I think they have some potential.

I think that time targeting allows you to take one step further in getting highest quality traffic possible, for the same price. For example, if we are targeting people who are looking for increasing sales and revenues in their existing business, 8am-5-6pm would be the best time. We can assume that in this time period they are working and actively looking for a solution for their business. On the other hand if we take time from 6pm to 10pm, important decisions are less likely to occur, since the body and mind is in the "resting mode". So if someone sees your business offer on 10pm they will likely put it on hold until tomorrow, but in the end they will forgot about it. And you still pay for those clicks.

More examples: If you want to target kids or teenagers for free CPA offers like games and such, time after 3pm would be the best, since they are back from school/college and probably in front of their pc (as this is very frequent case in our modern society - children play video games more and more, rather than go outside and play with their friends)…

To read the rest of the article, click here - Time targeting for PPC campaigns.