Embed Size (px)
Citation preview
Timm Henderlight Visual Resume
timminc.com
Biography
Timm Henderlight is an entrepreneur, thought leader, visionary, and proven, results-driven digital marketing expert, with an extensive background in ecommerce, integrated marketing, user experience (UX), analytics, and online strategy. He has managed and/or consulted with businesses who have generated more than $1B in online sales! Timm is adept at developing digital marketing strategies for owned, earned, and paid media and conceptualizing revolutionary solutions that achieve business objectives resulting in incremental sales, brand awareness, traffic, and conversions. In 2008 Timm launched and became CEO of an online footwear retail startup company, shoezoo.com, that under his leadership was named to the prestigious Inc. 5000 list as the 103rd Fastest Growing Company. Following up on that success, Timm launched the award winning ecommerce consulting and digital marketing agency, ennovation Marketing, and was elected and served on the board of the Orange County American Marketing Association (OCAMA) as Vice-President of Programming. Most recently Timm was a General Manager/ Strategic Engagement Manager at Blue Acorn, an ecommerce software development and optimization agency, based in Charleston, SC, where his duties include consulting with customers on how to grow revenue, increase conversions, and ideating on new website features and functionalities that 'push the envelope' and 'move the needle' for clients.
Timm Henderlight [email protected] (858) 220-2488
timminc.com
Value Proposition:
ecommerce expert leading comprehensive digital transformation strategies across owned, earned, and paid media through innovative, integrated digital marketing programs, world-class customer & user experiences (UX), ground-breaking responsive website redesigns + feature and functionality development, cutting-edge processes such as predictive intelligence, behavioral marketing, & personalization/ individualization, and extracting actionable insights from quantitative & qualitative research, data, analytics, and testing results.
“
”
timminc.com
digital strategy
email marketing
information architecture (IA)
brand management
user experience (UX)
personalization
segmentation
shopper marketing
landing pages
marketing automation
conversion optimization
paid media
earned media
owned media
transformation individualizationseo
research
analytics
emerging technologies
integrated marketingpredictive intelligence
website features and functionality
responsive design
behavioral marketingwebsite design
multivariate testing
customer insights
innovation ecommerce
mobile commerce
adaptive content
timminc.com
103rd Overall 6th Retail Sector
Founded shoezoo.com, a pure-play internet footwear retail startup company, from conception, to launch, into a multimillion dollar business, named to the prestigious Inc. 5000 list as the 103rd fastest growing company, #6 in retail
timminc.com
Managed, directed, and/or consulted with clients, key accounts, and startups, including multiple Fortune 500/1000 companies, that have generated over $1
billion in online sales
$1 Billion
timminc.com
General Manager/ Strategic Engagement Manager May 2014 – June 2016
President, Founder, and Chief Digital Marketing Strategist May 2011 – May 2014
CEO and Co- Founder June 2007 – May 2011
Ecommerce Marketing Manager, Account Development October 2004 – May 2007
* For full details please download resume on Slide 36
timminc.com
General Manager/ Strategic Engagement Manager May 2014 – June 2016
senior key account ownership
executive management
Responsibilities:
digital strategy client strategy
adaptive content
predictive intelligence
analytics
user experience (UX)
personalization
individualization
P&L
conversation optimization
customer journey optimization
b2b
b2c
omni-channelresponsive website design
innovative feature & functionality
thought leadership
timminc.com
President, Founder, and Chief Digital Marketing Strategist May 2011 – May 2014
president/founder
analytics
user experience (UX)
personalization
conversation optimization
brand management seo
integrated marketing
Responsibilities:
paid media earned media
owned media
staff augmentation
online strategy
responsive website designemail marketing
social media marketing
remarketing go-to-market strategy
timminc.com
CEO and Co- Founder June 2007 – May 2011
Responsibilities: ceo/co-founder startup strategy executive management
P&L
organizational fiduciary responsibility
branding
vendor managementcommercial lease negotiation logistics management
website innovation
strategic vision
warehouse optimization
go-to-market strategy
multi-channel implementation
website features and functionality
marketing and web platforms
automation
timminc.com
Ecommerce Marketing Manager, Account Development October 2004 – May 2007
Responsibilities: marketing manager account relationship management
key account management
best practicestraining/mentoring
digital strategy
channel conflictcause marketing
ecommerce marketing
web design
cross-functional management
quarterly business reviews (QBR)
paid advertising
banner ads partner affiliate program
timminc.com
Insect Lore doesn’t sell bugs, they sell LOVE by providing customers the ‘Miracle of Life’ you can hold in your hands!
timminc.com
Strategized Homepage Responsive Hero Videos to immediately capture user’s attention and demonstrate how customers can interact with the product
timminc.com
• Playful, whimsical design
• Full width, large detailed imagery on Product Details Page
• Ground-breaking ‘Live Insect Travel Conditions’ that allows client to visually inform customers of shipping requirements
• Curated social media ‘Butterfly Stories’ homepage feed
timminc.com
Conceptualized and executive produced commercial video shoot for responsive homepage and promotional videos including: preparing the RFP,
selecting the video production company, assisting in selection of talent, identifying filming locations, directing and creative direction on set, and post-
production editing and final cut decisions
timminc.com
Sports Fanzz have strong affinity and loyalty to their favorite teams, team colors and imagery evoke these emotions and customers are interested in their team’s merchandise
timminc.com
Personalized/individualized adaptive content based upon predictive intelligence and behavioral marketing such as buying history, segmentation, demographics data, user’s selections such as size, color, and gender, social media login and
preferences, browsing patterns, and location/IP address
timminc.com
Customizable drag and drop ‘Team Selector’ adjusts website colors to match customer’s favorite team’s colors
timminc.com
• Responsive design with full-width banners
• Intuitive iconographic utility navigation
• Contextual display area for trending team or player merchandise (modeled after ESPN’s crawling bottom-line)
• Omni-channel strategy
• Platform migration
• ERP integration
timminc.com
People don’t just buy shoes, they buy shoes that fit
timminc.com
Developed design and information architecture to segment customers by gender and size and then only display shoes that fit the user
timminc.com
Created memorable, engaging, and unique brand experiences utilizing animal prints, rhyming, and alliterations beginning with choosing the company name and many
progressive iterations of brand vision, tag line, logo, and all digital marketing efforts
timminc.com
• Brand strategy & management • Digital Marketing • Email marketing • Owned, earned, & paid media strategies • Public Relations (PR) • Information Architecture (IA) • Omni-channel marketplace strategy and
integration for Amazon and eBay • Automated and dynamic related products
and SEO elements on product detail pages (PDP) based upon business rules
• Custom faceted navigation functionality for an enhanced user experience (UX)
• 'Add to Cart' functionality on category and search results pages
• Automated fraud screening segmenting orders according to business rules
• Inventory management system to import new products and create skus in Magento
• Automated order management system to process orders and print warehouse pick tickets
• International shipping integration
timminc.com
15-60% increases in Digital River client’s sales Year-over-Year (YOY)
timminc.com
• 15% increase in conversions • 8x average ROI on fully integrated
digital marketing campaigns • 50% decrease in Customer
Acquisition Cost (CAC) • Eight (8) average position
improvement in keyword placement on Google SERP
Download Case Study
timminc.com
• 36% increase in year-over-year (YOY) mobile CR • 28% increase in Revenue Per Visit (RPV) • 23% growth in mobile transactions
timminc.com
• 37% increase in Average Order Value (AOV)• 13% increase in Revenue Per Visit (RPV)
timminc.com
• 20% increase in year-over-year (YOY) sales• 45-50% decrease in page load times
timminc.com
Keynote speaker at 2016 Charleston Upper Peninsula Initiative (UPI) Technology Event
timminc.com
Interviewed for November 2015 Tech Target article on how agencies prepare clients for the holidays
timminc.com
Selected as 2015 Magento Imagine Conference Client Showcase Speaker
timminc.com
Presented ‘Data Empowerment: 7 KPIs Every ecommerce Marketer Should Be Measuring’ at the 2015 Charleston American Marketing Association (AMA) Marketing Bootcamp
timminc.com
Produced and Moderated the 2013 Orange County Healthcare Marketing Panel
timminc.com
Non-Profit Board Member and Vice-President of Programming June 2013 – June 2014
timminc.com
Bachelor of Business Administration Management and Marketing
