Top Logo Design Factors to be considered for Good Branding

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Did you know?The red and white Coca-Cola logo is recognized by 94% of the world’s population.

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A Logo is often a company’s first impression and makes a huge impact on a customer's brand perception, purchase decisions and overall attitude toward a product. Designing and crafting a brand logo is much more than simply placing a name in a square and calling it a day.

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Make it Appropriate Logo design is the integral part of your branding and should be consistent with all of your other visual assets. So, choose a symbol that avoids any disconnection between your audience and their perception of your products or services.

Make it Simple Don’t cram too much into a logo and avoid photographs or images that include text or fine details. Rather, stick to one, simple shape or symbol for the maximum clarity and longevity.

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Keep it ClearDon’t add subtle effects like drop shadows, beveling or patterns to a clear graphic logo because this can quickly be lost or distorted across devices and platforms and can reduce the effectiveness of the logo.

Convey Meaning with Colors Choose an appropriate color for your logo that well explains your service and quality. Learn what different colors indicate and pick one or two that deeply demonstrates your business. Avoid subtle shading and grading effects.

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Multi-purpose Create your business logo in such a way to work in a variety of different dimensions. Because, if the logos are not created professionally they can become distorted when resized or become illegible when shrunk to fit small dimensions.

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Looking for a professional logo design service in Kansas City? Visit www.acmesigninc.com for more.

Call: 1-816-842-8980

E-mail: mstanton@acmesigninc.com

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