Tips To Promote Your Ecommerce Business
For online merchants, having a well placed ecommerce system can prove to
be pretty useful. The aim of every business today is attracting the maximum
amount of traffic, earning revenue and hoping to retain them for the long
term. With improving technology and innovation, the ecommerce
landscape too has undergone a lot of changes recently. New avenues of
marketing have opened up but so have the number of competitors. For a
particular marketer, not all the marketing tools can imply to increasing
leads. The aim should be narrow down the prospects and emphasize on the
areas that are in line with your brand image and industry standards.
Here are the 7 most prominent areas that any ecommerce business should
look to work upon.
1. Social Platforms:
Social media is the it thing in the modern marketing lingo. However,
gaining a considerable fan following and potential leads from social media
can take some time. Also, marketers need to consistently come up with
ideas that help engage the traffic and make them stick around. However,
the advantage with social media is that it is more or less free. Unless you
are looking for paid promotions, you require nothing more to invest than
your time. Also, it is important to note that social media doesnt just mean
Facebook or Twitter but every prominent platform out there, including
Instagram, Google Plus, Pinterest, LinkedIn and others.
2. Word of mouth:
Word of mouth and public relation is still held as an important aspect of
marketing success. It is always profitable to invest in a skilled customer
care desk. This will not only alleviate your image but will also get you the
maximum number of revisiting customers.
The guidelines of SEO are constantly getting modified but the core idea
remains the same. The business that have worked hard and smart enough
to show up on the first page of SERPs are bound to enjoy the results.
Having higher SEO ranks gets you the maximum amount of traffic as most
of the landing page traffic still comes from search engine queries.
4. Blogging / Content Marketing:
People have always been interested in reading stories. If you can cook up
something innovative, it is bound to be seen by a considerable amount of
audience, most of whom would actually be new to your brand. Interesting
content is what makes internet so addictive and informative.
Strategic partnerships with other brands in a different but complimenting
industry can help both your cases. By simple calculations, you can easily
improve the exposure of your brand. Partnerships have also been the key to
rise above competition and get an edge in the market.
6. Marketing Campaigns / Events:
Modern customers always need an extra assurance, an extra reason to stay
with your site. As competing brands will keep coming up, the only way to
stay ahead is by creating unique campaigns. Events too can be a way to gets
into news feeds and write up something interesting to read or know about.
The aim is to make the audience more curious every day.
7. Email marketing:
A form of remarketing, email marketing helps deliver information and try
to push sales with the consent of the subscriber. Email marketing has
worked great for many retail ecommerce brands.
For business success, the aim should always be to engage existing
customers and attract new ones. It solely depends upon the creativity of the
marketers of how he/she uses the existing technologies to the business