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Tips to satisfy e commerce customers invensis

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E-commerce has grown by leaps and bounds in the past few years. With the availability of different products, the customer base for such products is also different. The reasons for them to shop online also vary and this makes it extremely important for online businesses to find out what customers are looking to shop for online and how to meet their expectations. This presentation talks about the different kinds of e-commerce customers and how businesses can satisfy them. Invensis Technologies provides Customer Loyalty Program Management and Customer Retention Services to help your business maintain customer’s interest and execute effective customer acquisition and sales strategy. Make sure that you meet your business targets by satisfying your customers by partnering with Invensis Technologies. (http://www.invensis.net).

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Page 1: Tips to satisfy e commerce customers invensis
Page 2: Tips to satisfy e commerce customers invensis

Internet has become the

preferred medium for buying and selling goods.

Page 3: Tips to satisfy e commerce customers invensis

‘E-commerce is the fastest growing

retail market in Europe’

-Center for Retail Research

Page 4: Tips to satisfy e commerce customers invensis

With the boom in the online retail industry,

understanding why more customers

prefer to shop online becomes necessary.

Page 5: Tips to satisfy e commerce customers invensis

‘Low prices are not the sole reason for

increase in online shopping.’

– 2013 Survey

Page 6: Tips to satisfy e commerce customers invensis

Here are some reasons why there is steady

rise in customers shopping online…

Page 7: Tips to satisfy e commerce customers invensis

Better Selection: A great motivating factor

to shop online is the wide

range of products to

choose from.

Page 8: Tips to satisfy e commerce customers invensis

Free Shipping: Free shipping on bulk

orders is a great

incentive to log on and

start shopping.

Page 9: Tips to satisfy e commerce customers invensis

Lower Prices: Unlike brick and mortar stores,

online stores offer huge

discounts on branded items.

Page 10: Tips to satisfy e commerce customers invensis

Discreet Purchases:

Customers prefer purchasing some items in a discreet

manner which is made possible through online stores.

Page 11: Tips to satisfy e commerce customers invensis

Price Comparison:

Prices of various products can be compared in a fraction

of time at the customer’s convenience.

Page 12: Tips to satisfy e commerce customers invensis

Convenience: Online shopping saves time as well as gives access to

products which might not be available locally.

Page 13: Tips to satisfy e commerce customers invensis

The online shopping

industry houses different

businesses having their

own unique end users.

Page 14: Tips to satisfy e commerce customers invensis

Online retailers face the challenge

of identifying customers, making

the first sale and retaining them

over a long period of time.

Page 15: Tips to satisfy e commerce customers invensis

Six Types of eCommerce Customers

and Tips to Satisfy Them are…

1. Surfers

Page 16: Tips to satisfy e commerce customers invensis

Surfers may or may not be

looking to shop and usually

just browse through different

websites to kill time.

Page 17: Tips to satisfy e commerce customers invensis

Surfers can be converted into loyal customers

by regular promotions on social networking

sites to shape their opinion and make them

visit the site more often.

Page 18: Tips to satisfy e commerce customers invensis

2. Researchers

Page 19: Tips to satisfy e commerce customers invensis

Researchers are patient

shoppers who are not

driven by impulse.

Page 20: Tips to satisfy e commerce customers invensis

They will go through every site comparing

prices, shipping cost, discounts and other

aspects before making a purchase.

Page 21: Tips to satisfy e commerce customers invensis

Researchers can be converted into loyal

customers through live chats and

personalized emails.

Page 22: Tips to satisfy e commerce customers invensis

3. Focused Customers

Page 23: Tips to satisfy e commerce customers invensis

Focused customers are

product driven and know

exactly what they are

looking for when they log

on to a site.

Page 24: Tips to satisfy e commerce customers invensis

An accurate and speedy search tool

which quickly identifies the product is

necessary to convert focused customers.

Page 25: Tips to satisfy e commerce customers invensis

4. Sales/Discount

Driven

Page 26: Tips to satisfy e commerce customers invensis

Sales or discount driven

customers scout for a good

deal looking for bargains and

discounts on the products

they want to purchase.

Page 27: Tips to satisfy e commerce customers invensis

Highlighting the potential savings on the

product which the customer wants to

purchase is the best way to grab their

attention.

Page 28: Tips to satisfy e commerce customers invensis

5. Impulsive/One-Time

Customers

Page 29: Tips to satisfy e commerce customers invensis

These kinds of customers will make an

impulsive purchase if they find something

to their liking on the web store.

Page 30: Tips to satisfy e commerce customers invensis

Excellent after sales service, special

discount occasions and updates via

newsletters are the best methods to

convert them into returning customers.

Page 31: Tips to satisfy e commerce customers invensis

6. Loyal Customers

Page 32: Tips to satisfy e commerce customers invensis

Loyal customers are returning customers

and account for nearly 80% of a website’s

sales.

Page 33: Tips to satisfy e commerce customers invensis

Loyalty points, rewards, sneak preview of

items yet to be released and special discounts

on birthdays are methods to retain customers.

Page 34: Tips to satisfy e commerce customers invensis

E-commerce businesses can

create an unbeatable success

mantra by implementing

strategies by keeping in mind

the different type of customers.

Page 35: Tips to satisfy e commerce customers invensis

Invensis provides a wide range of

Customer Loyalty Program Management

and Customer Retention Services.

Page 36: Tips to satisfy e commerce customers invensis

Through Customer Loyalty Program Management

Services, Invensis caters to different requirements of

the business such as:

Processing forms

Capturing, verifying and cleaning data

Managing data and workflow

Updating and maintaining the database

Reviewing any risks or possibility of fraud

Promoting and marketing your brand through different

media

Analyzing and reporting customer responses

Updating the database

Page 37: Tips to satisfy e commerce customers invensis

Invensis is an ISO 9001 and 27001

certified company and has served

200+ clients around the world.

Page 38: Tips to satisfy e commerce customers invensis

To find out more about the services offered

and benefits of partnering with Invensis,

please contact us at [email protected]