To study about the To study about the travel route in travel route in Puttamonton Puttamonton

district in district in Nakornprathom Nakornprathom

ByByWiriya BoonmalertWiriya BoonmalertPennapa Pornpikul Pennapa Pornpikul

and Komson Somnawatand Komson SomnawatSuasunandha Rajabhat Suasunandha Rajabhat

University University

IntroductionIntroduction

Tourism was service industry rapid growth. From expected by World

Tourism Organization (UNWTO) found that tourism industry and world

service would grow from year 2009-2010 in 7% and expected it would still grow. Year 2010 in ASIA and Middle

East was most growth in tourism business and service in the world

Tourism industry in Thailand was Tourism industry in Thailand was interesting in the world classified by land interesting in the world classified by land scope for 3 parts (Christine Kobun, 2011) scope for 3 parts (Christine Kobun, 2011)

were 1) Thailand’s South 2) Central were 1) Thailand’s South 2) Central Thailand with metropolis of Bangkok and 3) Thailand with metropolis of Bangkok and 3)

The emerging tourist destination of The emerging tourist destination of Northern Thailand which had feature and Northern Thailand which had feature and

attraction place in eachattraction place in each

Nakornprathom province was the one province had more potential to tourism management because it had the feature place of history source and religious civilization future

Nakornprathom nearby Bangkok where was the tourism and service center of Thailand. This point was competitive advantage of tourism to be convenience and fast.

At Puttamonton district in Nakornprathom province were still found less tourism place and it was concerned only some group to promote about tourism strategy in province as a result it was not achieved the target also tourism development of each place. It not depended on feature, land scope and tourism promotion activities only. If it depended on model and tourism management to create impressed of tourist

Research methodologyResearch methodology

This study is descriptive research and exploration research

Instrument collected data by questionnaire asked the answer question to show his/ her idea.

To survey the method and the tourism route affected travel factor and recommendation in tourism in route development at Puttamonton district in Nakornprathom province

People and sampling group

People and sampling group

1. Stage I – Basic data survey from amount of tourist statistics and the route of cars to Puttamonton district in Nakornprathom province

2. Stage II – At Puttamonton district area in Nakornprathom province to keep data from questionnaire and travel route

3. Stage III – Collected and survey data summarized and improved implementation

Data analysisData analysis

from questionnaire by ratio data measurement for 5 levels to collect data to analyst factor affected travel by finding average and transform the meaning of population ratio

Research resultResearch result

General Data Amount

TotalPercentag

eTotal

Travel routes Sai 4 Road 24 60 40 100

Phetkasem Road 18 30

Boromchonnanee Road 12 20

Others 6 60 10

Travel vehicle Bus tour 8 13.33 100

Passenger car 8 13.33

Personal car 44 73.33

Others 1 1.67

Travel mile 10-30 mins 21 60 35 100

30 mins-1hr 25 41.67

Greater than 2hrs 14 23.33

Travel period < 1 hr 6 60 11.66 100

1-3 hrs 34 56.67

> 3 hrs 19 31.67

Amount of travel place

1 place 19 60 31.67 100

2 places 22 31.67

3 places 17 28.33

> 4 places 1 1.67

FactorsAverag

e Value

Amount of idea

Highest High Middle Less Least

1.Confortable travel to tourism place

3.75 6(9.7)

34(54.8)

19(30.6)

1(1.6)

0(0)

2. Service of staff 3.22 7(6.5)

37(19.4)

12(59.7)

4(11.3)

0(0)

3. Environment to travel 3.62 11(17.7)

18(29.0)

28(45.2)

3(4.8)

0(0)

4. Introduction travel plan from advertising

3.08 5(8.1)

10(16.1)

30(48.4)

15(24.2)

0(0)

5. Tourism demand in any places in Nakornprathom

3.67 10(3.67)

24(38.7)

23(37.1)

2(3.2)

1(1.6)

6. Enough tourism route 3.42 5(8.1)

20(32.3)

30(48.4)

5(8.1)

0(0)

7. Tourism channel development demand

3.88 10(16.1)

35(56.5)

13(21.0)

2(3.2)

0(0)

8. Other tourism models such as train, tramp, boat

3.80 11(17.7)

33(53.2)

9(14.5)

7(11.3)

0(0)

9. Increased shopping channel

3.63 7(11.3)

26(41.9)

23(37.1)

4(6.5)

0(0)

10. Increased souvenir channel

3.60 6(9.7)

26(41.9)

26(41.9)

2(3.2)

0(0)

11. Increased tourist transportation service to other places

3.93 16(25.8)

25(40.3)

18(29.0)

1(1.6)

0(0)

SummarySummaryMost tourists wanted to tourism route Most tourists wanted to tourism route

development to increase transportation tourist development to increase transportation tourist service from one to another places. It was current service from one to another places. It was current no service at the same time tourist still wanted the no service at the same time tourist still wanted the public relation about tourism attraction place and public relation about tourism attraction place and the route to go that places to convenience both of the route to go that places to convenience both of tourist from mass transportation and personal car tourist from mass transportation and personal car because some person had not know the route and because some person had not know the route and attraction place. Beside tourist wanted the new attraction place. Beside tourist wanted the new transportation for instead electric train, tourism transportation for instead electric train, tourism service car, tram too. The survey result found it service car, tram too. The survey result found it increased those services as a result tourist had increased those services as a result tourist had more expenditures, it made more income for more expenditures, it made more income for service provider in communityservice provider in community