13
Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered. Ashland Inc. is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets. Through our four commercial units – Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline) – we use good chemistry to make great things happen for customers in more than 100 countries. Our innovative products and services add value to a variety of things that touch people’s lives every day. Our chemistries help whiten your teeth, protect you from the sun and make your medicine work more effectively. They help create cleaner water for industrial and commercial companies and lead to more sustainable building products and energy sources. They protect the environment through recycled, re-refined motor oils. Our ingredients can be found across a broad spectrum of applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. At Ashland, we are nearly 15,000 people – from renowned scientists and research chemists to talented engineers and plant operators – working together to deliver value to customers around the world. Corporate Profile Ashland Inc. is a global leader in specialty chemical solutions for consumer and industrial markets. Our innovative products and services add value to things that people use or come into contact with every day. With sales in more than 100 countries, Ashland operates through four commercial units: OEM RELATIONSHIP Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises more than 860 Valvoline Instant Oil Change™ centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and CarBrite™ automotive appearance products; and Zerex™ antifreeze. Key customers include retail auto parts stores and mass merchandisers who sell to consumers; installers, such as car dealers, repair shops and quick lubes; commercial fleets; and distributors. The #2 franchised quick-lube chain and #3 passenger-car motor oil in the United States Sales: $2.0 Billion ASHLAND CONSUMER MARKETS (VALVOLINE) Commercial units Leading Products & Services Sales 1 For 12 months ended 30 June 2013 Ashland Specialty Ingredients #1 cellulose ethers, global leader in vinyl pyrrolidones $2.8 billion Ashland Water Technologies #1 specialty papermaking chemicals $1.7 billion Ashland Performance Materials #1 unsaturated polyester resins and vinyl ester resins $1.5 billion Ashland Consumer Markets #2 U.S. franchised quick-lube chain, #3 passenger car motor oil $2.0 billion Note: For 12 months ended on 30 September 2013 Ashland Consumer Markets 26% Ashland Specialty Ingredients 33% Ashland Water Technologies 22% Ashland Performance Materials 19% Ashland: By commercial unit North America 51% Europe 28% Asia Pacific 14% Latin America/ Other 7% Ashland: By geography KEEPING THE WORLD MOVING SINCE 1866 WHAT GUIDES US Valvoline Values We value each person for the difference they make We compete to win We act with unyielding integrity and honesty We pursue change for the growth opportunities it brings We deliver results VALVOLINE HERITAGE Valvoline, division of Ashland Inc. USA, was founded in 1866 by Dr. John Ellis, an American physician who formulated the first petroleum based lubricant to lubricate the valves of a steam engine. The oil he developed in 1866 worked effectively in high temperatures and was especially suitable to lubricate the large steam engines of the day. Dr. Ellis’ cylinder oil freed steam engine valves to move more easily. Eight years later he would call his lubricating oil “Valvoline.” It was the first trademark in the young petroleum industry. His breakthrough solved the problems of gummed valves, corroded cylinders and leaking seals -- setting the stage for more efficient steam power and the growth of the U.S. via the railroad and steam ships. Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets (Valvoline), a commercial unit of Ashland Inc. Dr. John Ellis believed that “quality is never an accident". Furthering this philosophy, over years, Valvoline progressively invested in Research & Development, leading to successive innovations for more than a century. Today, Valvoline not only manufactures and markets quality lubricants but also provides complete automotive solution to its customers through “Family of Brands” which include Eagle One™ appearance products, Car Brite™ vehicle restoration products, Zerex™ coolants & antifreeze, Valvoline / Pyroil™ automotive chemicals and MaxLife™ product series, specially catering to need of higher mileage vehicles. Over 140 years of expertise in technology and innovation, helps Valvoline formulate products that deliver ‘quality’ and ‘value’ to its customers, in more than 100 countries across the globe. Valvoline continues to drive innovation and expansion of its worldwide R&D / production facilities and also distribution network, to add value and serve those, whom it values the most, “its customers”. Ashland Specialty Ingredients offers industry-leading products technologies and resources for solving formulation and product-performance industry products, product challenges. Using natural, synthetic and semisynthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Specialty Ingredients offers comprehensive and innovative solutions for today’s demanding consumer and industrial applications. Ashland Water Technologies is a leading specialty chemicals supplier of process, utility and functional chemistries globally. Water Technologies offers products and equipment technologies designed to help customers improve operational efficiencies, enhance product quality, protect plant assets and minimize environmental impact. Ashland Performance Materials is a global leader in unsaturated polyester resins and epoxy vinyl ester resins, gelcoats, pressure-sensitive and structural adhesives, specialty coatings and elastomers. It also provides metal casting consumables and design services for effective foundry management through its 50% ownership in the ASK Chemicals GmbH joint venture. Performance Materials’ composite resins, waterbased and energy-curable coatings, pressure-sensitive adhesives, and elastomers are used in the construction, transportation, infrastructure, boatbuilding, and packaging and converting markets. Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises approximately 900 Valvoline Instant Oil ChangeSM centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and Car Brite™ automotive appearance products; and Zerex™ antifreeze. VALVOLINE SPECIAL RELATIONSHIP WITH CUMMINS Indonesia Tel: +62 811 136 7264 Email: [email protected] Philippines/ Guam/ Saipan Tel: (+632) 478 4790 to 92 Email: [email protected] Thailand/ Laos Tel: +66 2618 2790 Email: [email protected] Vietnam/ Cambodia/ Myanmar Tel: +84 932 005188 Email: [email protected] Malaysia/ Singapore/ Brunei Tel: +60 3 7782 8501 Email: [email protected] Sri Lanka/ Pakistan/ Afghanistan/ Maldives Tel: +9411 4797 263 Email: [email protected] Ashland Singapore Pte Ltd. Affiliate of Ashland Inc. 200 Pandan Loop, #07-01/02 Pantech 21 Singapore 128388 Tel: (65) 6775 5366 Fax: (65) 6778 9583 Website: www.valvolineasia.com ™ Trademark of Ashland or its subsidiaries, registered in various countries © 2013, Ashland “Quality is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives.” - Dr. John Ellis 85% 8% 5% 2% Lubricants Chemicals Antifreeze Filters Sales by product Australia 25% Asia Pacific excluding Australia 33% Note: For 12 months ended on 30 September 2013 Europe 25% Latin America/ Other 17% International sales by region 1994 1995 1996 1998 1999 2000 2002 2004 2008 2010 Valvoline establishes the first marketing arrangement with Cummins in Australia. Cummins and Valvoline announced a North American agreement to promote heavy-duty lubricants and related products. Valvoline introduces new Premium Blue engine oil packaging featuring Cummins exclusive endorsement and recommendations logo. Cummins and Valvoline form their first joint venture in India. Cummins and Valvoline develop a marketing agreement for Europe, Russia, and the Middle East. Tim Solso, Cummins Inc. CEO, named to Ashland, Inc. Board of Directors. Cummins and Valvoline establish second joint venture in China. Launch of Premium Blue Extreme 5W-40 Synthetic Engine Oil. Cummins grants Premium Blue “Exclusive Extended Drain Approval” for U.S. market. Independent lab test confirms - “Premium Blue Extreme” - provides up to 3% fuel economy for Class 8 trucks in the U.S. Valvoline announced a new alliance to package, market and distribute Diesel Exhaust Fluid (DEF) in North America. Brazil India China Asia Australia Singapore South Korea USA North America UK Europe Africa Middle East Joint Venture Factory Fill Marketing Alliance Legend Valvoline and Cummins Global Alliance VALVOLINE | CORPORATE BROCHURE VALVOLINE | CORPORATE BROCHURE VALVOLINE | CORPORATE BROCHURE VALVOLINE | CORPORATE BROCHURE VALVOLINE | CORPORATE BROCHURE VALVOLINE | CORPORATE BROCHURE VALVOLINE HISTORY 1866 Dr. John Ellis founds Continuous Oil Refining Company (Later to become Valvoline) 2011 Introduced NextGen – 50% recycled oil, 100% Valvoline protection. 1986 Entered the quick lube business in 1986 with the purchase of the Rapid Oil Change chain (renamed Valvoline Instant Oil Change) 2000 Developed MaxLife, which restores lost horsepower in cars with over 75,000 miles 1960 Introduced Valvoline Go-Mix, the first homogenized refinery blend of unleaded gasoline and outboard motor oil. 1939 Developed X-18, a single-grade oil that eliminated the need for 18 other specific car lubricants 1910 Valvoline is one of the first aircraft oils. 1954 Introduced revolutionary All-Climate Motor Oil with Chemloy additives. 1996 Introduced DuraBlend, its first synthetic oil, to withstand hotter engine temperatures 2010 Launched Engine Guarantee™ with coverage up to 300,000 miles 1965 Valvoline introduces Valvoline Racing Motor Oil, the best-selling racing motor oil of all time 1866 First brand - First in innovation Dr. John Ellis created the petroleum industry’s first brand in 1866. To free the jammed valves of a large V-shaped steam engine he used his own cylinder oil. He soon registered the name VALVOLINE™ as the world’s first trademarked lubricant brand. Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets, a commercial unit of Ashland Inc. TOGETHER, STRONGER The innovative edge Ashland operates a worldwide network of laboratories that develop and test Valvoline products. These high-quality products go beyond industry specifications, giving users the confidence that their vehicles will operate at peak performance. Over a century of quality With nearly 140 years of success, the Valvoline brand is recognized as a leader in product and service quality, with millions of loyal customers around the world. Quality that endures Dr. Ellis introduced a brand that represents innovation and quality. The industry has changed a lot since, but the passion and drive to deliver groundbreaking engine solutions lives on in today’s high-performance Valvoline products. Full range of products Valvoline offers a complete line of Passenger Car Motor Oils; Two Wheeler Oils; Anti Freeze & Radiator products; Power Steering Fluids; Heavy Duty Diesel Engine oils, Greases, Hydraulic fluids, Transmission oils, Gear oils for on-highway fleets & off-highway equipment; Pyroil™ automotive chemicals; Car Brite™ professional automotive reconditioning products & Eagle One™ automotive appearance products. Valvoline also has Valvoline Cummins* co-branded products, developed specifically for Cummins* engine applications. The oldest trademark in the industry 1930 1997 1960 1970 1980 1987 2007 2005

TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

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Page 1: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first

mineral lubricating trademark ever registered.

Ashland Inc. is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets. Through our four commercial units – Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline) – we use good chemistry to make great things happen for customers in more than 100 countries.

Our innovative products and services add value to a variety of things that touch people’s lives every day. Our chemistries help whiten your teeth, protect you from the sun and make your medicine work more effectively. They help create cleaner water for industrial and commercial companies and lead to more sustainable building products and energy sources. They protect the environment through recycled, re-refined motor oils. Our ingredients can be found across a broad spectrum of applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment.

At Ashland, we are nearly 15,000 people – from renowned scientists and research chemists to talented engineers and plant operators – working together to deliver value to customers around the world.

Corporate ProfileAshland Inc. is a global leader in specialty chemical solutions for consumer and industrial markets. Our innovative products and services add value to things that people use or come into contact with every day. With sales in more than 100 countries, Ashland operates through four commercial units:

OEM RELATIONSHIP

Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises more than 860 Valvoline Instant Oil Change™ centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and CarBrite™ automotive appearance products; and Zerex™ antifreeze.

Key customers include retail auto parts stores and mass merchandisers who sell to consumers; installers, such as car dealers, repair shops and quick lubes; commercial fleets; and distributors.

The #2 franchised quick-lube chain and #3 passenger-car motor oil in the United States Sales: $2.0 Billion

ASHLAND CONSUMER MARKETS (VALVOLINE)

Commercialunits

Leading Products & Services

Sales1

For 12 months ended 30 June 2013

AshlandSpecialty

Ingredients

#1 cellulose ethers, global leader in vinylpyrrolidones

$2.8 billion

AshlandWater

Technologies

#1 specialtypapermaking

chemicals

$1.7 billion

AshlandPerformance

Materials

#1 unsaturatedpolyester resins and vinyl ester

resins

$1.5 billion

AshlandConsumerMarkets

#2 U.S. franchised quick-lube chain, #3 passenger car

motor oil

$2.0 billion

Note: For 12 months ended on 30 September 2013

AshlandConsumerMarkets

26%

AshlandSpecialty

Ingredients

33%

AshlandWater

Technologies

22%

AshlandPerformance

Materials

19%

Ashland: By commercial unit

NorthAmerica

51%

Europe

28%

AsiaPacific

14%

LatinAmerica/

Other

7%

Ashland: By geography

KEEPING THE WORLD MOVING SINCE 1866™

WHAT GUIDES USValvoline Values

We value each person for the difference they makeWe compete to winWe act with unyielding integrity and honestyWe pursue change for the growth opportunities it bringsWe deliver results

•••••

VALVOLINE HERITAGE

Valvoline, division of Ashland Inc. USA, was founded in 1866 by Dr. John Ellis, an American physician who formulated the first petroleum based lubricant to lubricate the valves of a steam engine. The oil he developed in 1866 worked effectively in high temperatures and was especially suitable to lubricate the large steam engines of the day. Dr. Ellis’ cylinder oil freed steam engine valves to move more easily. Eight years later he would call his lubricating oil “Valvoline.” It was the first trademark in the young petroleum industry. His breakthrough solved the problems of gummed valves, corroded cylinders and leaking seals -- setting the stage for more efficient steam power and the growth of the U.S. via the railroad and steam ships.

Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets (Valvoline), a commercial unit of Ashland Inc.

Dr. John Ellis believed that “quality is never an accident". Furthering this philosophy, over years, Valvoline progressively invested in Research & Development, leading to successive innovations for more than a century.

Today, Valvoline not only manufactures and markets quality lubricants but also provides complete automotive solution to its customers through “Family of Brands” which include Eagle One™ appearance products, Car Brite™ vehicle restoration products, Zerex™ coolants & antifreeze, Valvoline / Pyroil™ automotive chemicals and MaxLife™ product series, specially catering to need of higher mileage vehicles.

Over 140 years of expertise in technology and innovation, helps Valvoline formulate products that deliver ‘quality’ and ‘value’ to its customers, in more than 100 countries across the globe.

Valvoline continues to drive innovation and expansion of its worldwide R&D / production facilities and also distribution network, to add value and serve those, whom it values the most, “its customers”.

Ashland Specialty Ingredients offers industry-leading products technologies and resources for solving formulation and product-performance industry products, product challenges. Using natural, synthetic and semisynthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Specialty Ingredients offers comprehensive and innovative solutions for today’s demanding consumer and industrial applications.

Ashland Water Technologies is a leading specialty chemicals supplier of process, utility and functional chemistries globally. Water Technologies offers products and equipment technologies designed to help customers improve operational efficiencies, enhance product quality, protect plant assets and minimize environmental impact.

Ashland Performance Materials is a global leader in unsaturated polyester resins and epoxy vinyl ester resins, gelcoats, pressure-sensitive and structural adhesives, specialty coatings and elastomers. It also provides metal casting consumables and design services for effective foundry management through its 50% ownership in the ASK Chemicals GmbH joint venture. Performance Materials’ composite resins, waterbased and energy-curable coatings, pressure-sensitive adhesives, and elastomers are used in the construction, transportation, infrastructure, boatbuilding, and packaging and converting markets.

Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises approximately 900 Valvoline Instant Oil ChangeSM centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and Car Brite™ automotive appearance products; and Zerex™ antifreeze.

VALVOLINE SPECIAL RELATIONSHIP WITH CUMMINS

Indonesia Tel: +62 811 136 7264 Email: [email protected]

Philippines/ Guam/ Saipan Tel: (+632) 478 4790 to 92 Email: [email protected]

Thailand/ Laos Tel: +66 2618 2790 Email: [email protected]

Vietnam/ Cambodia/ Myanmar Tel: +84 932 005188Email: [email protected]

Malaysia/ Singapore/ Brunei Tel: +60 3 7782 8501Email: [email protected]

Sri Lanka/ Pakistan/ Afghanistan/ Maldives Tel: +9411 4797 263Email: [email protected]

Ashland Singapore Pte Ltd. Affiliate of Ashland Inc. 200 Pandan Loop, #07-01/02 Pantech 21 Singapore 128388 Tel: (65) 6775 5366 Fax: (65) 6778 9583 Website: www.valvolineasia.com

™ Trademark of Ashland or its subsidiaries, registered in various countries © 2013, Ashland

“Quality is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives.”

- Dr. John Ellis

85% 8% 5% 2%

Lubricants Chemicals Antifreeze Filters

Sales by product

Australia

25%

Asia Pacific excluding Australia

33%

Note: For 12 months ended on 30 September 2013

Europe

25%

Latin America/

Other

17%

International sales by region

1994

1995

1996

1998

1999

2000

2002

2004

2008

2010

Valvoline establishes the first marketing arrangement with Cummins in Australia.

Cummins and Valvoline announced a North American agreement to promote heavy-duty lubricants and related products.

Valvoline introduces new Premium Blue engine oil packaging featuring Cummins exclusive endorsement and recommendations logo.

Cummins and Valvoline form their first joint venture in India.

Cummins and Valvoline develop a marketing agreement for Europe, Russia, and the Middle East.Tim Solso, Cummins Inc. CEO, named to Ashland, Inc. Board of Directors.

Cummins and Valvoline establish second joint venture in China.

Launch of Premium Blue Extreme 5W-40 Synthetic Engine Oil.

Cummins grants Premium Blue “Exclusive Extended Drain Approval” for U.S. market.

Independent lab test confirms - “Premium Blue Extreme” - provides up to 3% fuel economy for Class 8 trucks in the U.S.

Valvoline announced a new alliance to package, market and distribute Diesel Exhaust Fluid (DEF) in North America.

Brazil

India

China

Asia

Australia

Singapore

SouthKorea

USA

North America UKEurope

Africa

Middle East

Joint Venture

Factory Fill

Marketing Alliance

Legend

Valvoline and Cummins Global Alliance

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VALV

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VALV

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VALVOLINE HISTORY

1866Dr. John Ellis founds Continuous Oil Refining Company (Later to become Valvoline)

2011Introduced NextGen – 50% recycled oil, 100% Valvoline protection.

1986Entered the quick lube business in 1986 with the purchase of the Rapid Oil Change chain (renamed Valvoline Instant Oil Change)

2000Developed MaxLife, which restores lost horsepower in cars with over 75,000 miles

1960Introduced Valvoline Go-Mix, the first homogenized refinery blend of unleaded gasoline and outboard motor oil.

1939Developed X-18, a single-grade oil that eliminated the need for 18 other specific car lubricants

1910Valvoline is one

of the first aircraft oils.

1954Introduced

revolutionary All-Climate Motor Oil with Chemloy

additives.

1996Introduced

DuraBlend, its first synthetic oil, to

withstand hotter engine temperatures

2010Launched Engine

Guarantee™ with coverage up to 300,000 miles

1965 Valvoline introduces

Valvoline Racing Motor Oil, the

best-selling racing motor oil of all time

1866

First brand - First in innovationDr. John Ellis created the petroleum industry’s first brand in 1866. To free the jammed valves of a large V-shaped steam engine he used his own cylinder oil. He soon registered the name VALVOLINE™ as the world’s first trademarked lubricant brand. Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets, a commercial unit of Ashland Inc.

TOGETHER,STRONGER

The innovative edgeAshland operates a worldwide network of laboratories that develop and test Valvoline products. These high-quality products go beyond industry specifications, giving users the confidence that their vehicles will operate at peak performance.

Over a century of qualityWith nearly 140 years of success, the Valvoline brand is recognized as a leader in product and service quality, with millions of loyal customers around the world.

Quality that enduresDr. Ellis introduced a brand that represents innovation and quality. The industry has changed a lot since, but the passion and drive to deliver groundbreaking engine solutions lives on in today’s high-performance Valvoline products.

Full range of products Valvoline offers a complete line of Passenger Car Motor Oils; Two Wheeler Oils; Anti Freeze & Radiator products; Power Steering Fluids; Heavy Duty Diesel Engine oils, Greases, Hydraulic fluids, Transmission oils, Gear oils for on-highway fleets & off-highway equipment; Pyroil™ automotive chemicals; Car Brite™ professional automotive reconditioning products & Eagle One™ automotive appearance products. Valvoline also has Valvoline Cummins* co-branded products, developed specifically for Cummins* engine applications.

The oldest trademark in the industry

1930 19971960 1970 1980 1987 20072005

Page 2: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

Indonesia Tel: +62 811 136 7264 Email: [email protected]

Philippines/ Guam/ Saipan Tel: (+632) 478 4790 to 92 Email: [email protected]

Thailand/ Laos Tel: +66 2618 2790 Email: [email protected]

Vietnam/ Cambodia/ Myanmar Tel: +84 932 005188Email: [email protected]

Malaysia/ Singapore/ Brunei Tel: +60 3 7782 8501Email: [email protected]

Sri Lanka/ Pakistan/ Afghanistan/ Maldives Tel: +9411 4797 263Email: [email protected]

Ashland Singapore Pte Ltd. Affiliate of Ashland Inc. 200 Pandan Loop, #07-01/02 Pantech 21 Singapore 128388 Tel: (65) 6775 5366 Fax: (65) 6778 9583 Website: www.valvolineasia.com

™ Trademark of Ashland or its subsidiaries, registered in various countries © 2013, Ashland

Page 3: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

KEEPING THE WORLD MOVING SINCE 1866™

Page 4: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

VALV

OLIN

E |

COR

PORA

TE B

ROCH

URE

1866

First brand - First in innovationDr. John Ellis created the petroleum industry’s first brand in 1866. To free the jammed valves of a large V-shaped steam engine he used his own cylinder oil. He soon registered the name VALVOLINE™ as the world’s first trademarked lubricant brand. Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets, a commercial unit of Ashland Inc.

TOGETHER,STRONGER

The innovative edgeAshland operates a worldwide network of laboratories that develop and test Valvoline products. These high-quality products go beyond industry specifications, giving users the confidence that their vehicles will operate at peak performance.

Over a century of qualityWith nearly 140 years of success, the Valvoline brand is recognized as a leader in product and service quality, with millions of loyal customers around the world.

Quality that enduresDr. Ellis introduced a brand that represents innovation and quality. The industry has changed a lot since, but the passion and drive to deliver groundbreaking engine solutions lives on in today’s high-performance Valvoline products.

Full range of products Valvoline offers a complete line of Passenger Car Motor Oils; Two Wheeler Oils; Anti Freeze & Radiator products; Power Steering Fluids; Heavy Duty Diesel Engine oils, Greases, Hydraulic fluids, Transmission oils, Gear oils for on-highway fleets & off-highway equipment; Pyroil™ automotive chemicals; Car Brite™ professional automotive reconditioning products & Eagle One™ automotive appearance products. Valvoline also has Valvoline Cummins* co-branded products, developed specifically for Cummins* engine applications.

The oldest trademark in the industry

1930 19971960 1970 1980 1987 20072005

Page 5: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first

mineral lubricating trademark ever registered.

VALVOLINE HERITAGE

Valvoline, division of Ashland Inc. USA, was founded in 1866 by Dr. John Ellis, an American physician who formulated the first petroleum based lubricant to lubricate the valves of a steam engine. The oil he developed in 1866 worked effectively in high temperatures and was especially suitable to lubricate the large steam engines of the day. Dr. Ellis’ cylinder oil freed steam engine valves to move more easily. Eight years later he would call his lubricating oil “Valvoline.” It was the first trademark in the young petroleum industry. His breakthrough solved the problems of gummed valves, corroded cylinders and leaking seals -- setting the stage for more efficient steam power and the growth of the U.S. via the railroad and steam ships.

Today, Valvoline lubricants, chemicals and car care products are manufactured, marketed and sold in more than 100 countries by Ashland Consumer Markets (Valvoline), a commercial unit of Ashland Inc.

Dr. John Ellis believed that “quality is never an accident". Furthering this philosophy, over years, Valvoline progressively invested in Research & Development, leading to successive innovations for more than a century.

Today, Valvoline not only manufactures and markets quality lubricants but also provides complete automotive solution to its customers through “Family of Brands” which include Eagle One™ appearance products, Car Brite™ vehicle restoration products, Zerex™ coolants & antifreeze, Valvoline / Pyroil™ automotive chemicals and MaxLife™ product series, specially catering to need of higher mileage vehicles.

Over 140 years of expertise in technology and innovation, helps Valvoline formulate products that deliver ‘quality’ and ‘value’ to its customers, in more than 100 countries across the globe.

Valvoline continues to drive innovation and expansion of its worldwide R&D / production facilities and also distribution network, to add value and serve those, whom it values the most, “its customers”.

VALV

OLIN

E |

COR

PORA

TE B

ROCH

URE

Page 6: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

WHAT GUIDES USValvoline Values

We value each person for the difference they makeWe compete to winWe act with unyielding integrity and honestyWe pursue change for the growth opportunities it bringsWe deliver results

•••••

VALVOLINE HISTORY

1866Dr. John Ellis founds Continuous Oil Refining Company (Later to become Valvoline)

1960Introduced Valvoline Go-Mix, the first homogenized refinery blend of unleaded gasoline and outboard motor oil.

1939Developed X-18, a single-grade oil that eliminated the need for 18 other specific car lubricants

1910Valvoline is one

of the first aircraft oils.

1954Introduced

revolutionary All-Climate Motor Oil with Chemloy

additives.

1965 Valvoline introduces

Valvoline Racing Motor Oil, the

best-selling racing motor oil of all time

Page 7: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

“Quality is never an accident. It is always the result of high intention, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives.”

- Dr. John Ellis

2011Introduced NextGen – 50% recycled oil, 100% Valvoline protection.

1986Entered the quick lube business in 1986 with the purchase of the Rapid Oil Change chain (renamed Valvoline Instant Oil Change)

2000Developed MaxLife, which restores lost horsepower in cars with over 75,000 miles

1996Introduced

DuraBlend, its first synthetic oil, to

withstand hotter engine temperatures

2010Launched Engine

Guarantee™ with coverage up to 300,000 miles

Page 8: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

Ashland Inc. is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets. Through our four commercial units – Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline) – we use good chemistry to make great things happen for customers in more than 100 countries.

Our innovative products and services add value to a variety of things that touch people’s lives every day. Our chemistries help whiten your teeth, protect you from the sun and make your medicine work more effectively. They help create cleaner water for industrial and commercial companies and lead to more sustainable building products and energy sources. They protect the environment through recycled, re-refined motor oils. Our ingredients can be found across a broad spectrum of applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment.

At Ashland, we are nearly 15,000 people – from renowned scientists and research chemists to talented engineers and plant operators – working together to deliver value to customers around the world.

Corporate ProfileAshland Inc. is a global leader in specialty chemical solutions for consumer and industrial markets. Our innovative products and services add value to things that people use or come into contact with every day. With sales in more than 100 countries, Ashland operates through four commercial units:

Note: For 12 months ended on 30 September 2013

AshlandConsumerMarkets

26%

AshlandSpecialty

Ingredients

33%

AshlandWater

Technologies

22%

AshlandPerformance

Materials

19%

Ashland: By commercial unit

NorthAmerica

51%

Europe

28%

AsiaPacific

14%

LatinAmerica/

Other

7%

Ashland: By geography

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Page 9: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

Commercialunits

Leading Products & Services

Sales1

For 12 months ended 30 June 2013

AshlandSpecialty

Ingredients

#1 cellulose ethers, global leader in vinylpyrrolidones

$2.8 billion

AshlandWater

Technologies

#1 specialtypapermaking

chemicals

$1.7 billion

AshlandPerformance

Materials

#1 unsaturatedpolyester resins and vinyl ester

resins

$1.5 billion

AshlandConsumerMarkets

#2 U.S. franchised quick-lube chain, #3 passenger car

motor oil

$2.0 billion

Ashland Specialty Ingredients offers industry-leading products technologies and resources for solving formulation and product-performance industry products, product challenges. Using natural, synthetic and semisynthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Specialty Ingredients offers comprehensive and innovative solutions for today’s demanding consumer and industrial applications.

Ashland Water Technologies is a leading specialty chemicals supplier of process, utility and functional chemistries globally. Water Technologies offers products and equipment technologies designed to help customers improve operational efficiencies, enhance product quality, protect plant assets and minimize environmental impact.

Ashland Performance Materials is a global leader in unsaturated polyester resins and epoxy vinyl ester resins, gelcoats, pressure-sensitive and structural adhesives, specialty coatings and elastomers. It also provides metal casting consumables and design services for effective foundry management through its 50% ownership in the ASK Chemicals GmbH joint venture. Performance Materials’ composite resins, waterbased and energy-curable coatings, pressure-sensitive adhesives, and elastomers are used in the construction, transportation, infrastructure, boatbuilding, and packaging and converting markets.

Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises approximately 900 Valvoline Instant Oil ChangeSM centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and Car Brite™ automotive appearance products; and Zerex™ antifreeze.

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Page 10: TOGETHER, VALVOLINE HERITAGE STRONGER · Valvoline was first commercially used in 1873 and was trademarked in 1906, to become the first mineral lubricating trademark ever registered

OEM RELATIONSHIP

Ashland Consumer Markets (Valvoline) is a leading, worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants and car-care products. It operates and franchises more than 860 Valvoline Instant Oil Change™ centers in the U.S. It markets Valvoline™ lubricants and automotive chemicals; MaxLife™ lubricants for cars with higher mileage engines; NextGen™ motor oil, created with 50-percent recycled, re-refined oil; SynPower™ synthetic motor oil; Eagle One™ and CarBrite™ automotive appearance products; and Zerex™ antifreeze.

Key customers include retail auto parts stores and mass merchandisers who sell to consumers; installers, such as car dealers, repair shops and quick lubes; commercial fleets; and distributors.

The #2 franchised quick-lube chain and #3 passenger-car motor oil in the United States Sales: $2.0 Billion

ASHLAND CONSUMER MARKETS (VALVOLINE)

85% 8% 5% 2%

Lubricants Chemicals Antifreeze Filters

Sales by product

Australia

25%

Asia Pacific excluding Australia

33%

Note: For 12 months ended on 30 September 2013

Europe

25%

Latin America/

Other

17%

International sales by region

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VALVOLINE SPECIAL RELATIONSHIP WITH CUMMINS

1994

1995

1996

1998

1999

2000

2002

2004

2008

2010

Valvoline establishes the first marketing arrangement with Cummins in Australia.

Cummins and Valvoline announced a North American agreement to promote heavy-duty lubricants and related products.

Valvoline introduces new Premium Blue engine oil packaging featuring Cummins exclusive endorsement and recommendations logo.

Cummins and Valvoline form their first joint venture in India.

Cummins and Valvoline develop a marketing agreement for Europe, Russia, and the Middle East.Tim Solso, Cummins Inc. CEO, named to Ashland, Inc. Board of Directors.

Cummins and Valvoline establish second joint venture in China.

Launch of Premium Blue Extreme 5W-40 Synthetic Engine Oil.

Cummins grants Premium Blue “Exclusive Extended Drain Approval” for U.S. market.

Independent lab test confirms - “Premium Blue Extreme” - provides up to 3% fuel economy for Class 8 trucks in the U.S.

Valvoline announced a new alliance to package, market and distribute Diesel Exhaust Fluid (DEF) in North America.

Brazil

India

China

Asia

Australia

Singapore

SouthKorea

USA

North America UKEurope

Africa

Middle East

Joint Venture

Factory Fill

Marketing Alliance

Legend

Valvoline and Cummins Global Alliance

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• Passenger Car Motor Oils • Motorcycle and other specialty oils• Heavy Duty Diesel Engine Oils • Gear Oil & Transmission fluids• Universal Coolant AF and Screen washer • Brake Clutch and Power Steering Fluid • Engine Care/Valvoline Professional Series

Valvoline is the only international lubes company which is into Car Care products as well.

GLOBAL PRODUCT PORTFOLIO

Lubricants, Automotive Chemicals, Car Care products

• Car Care Aerosols• Tectyl protective products• Greases• Eagle One and Enviroshine appearance products

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VALVOLINE PRESENCE IN SOUTH EAST & NORTH EAST ASIA

Distributor Markets: Sri Lanka, Maldives, Afghanistan, Pakistan, Malaysia, Singapore, Vietnam, Laos, Myanmar, Cambodia, Guam, Brunei, Saipan, Taiwan and Hong KongAffiliates: Indonesia and PhilippinesJoint venture: ThailandLicensee: Japan and South Korea

Legend

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