TOKYO DESIGNERS WEEK in Milano Salone 2014

DESIGN・ART・FASHION・MUSIC

Presents TOKYO creativity and technology in design, art, avant-garde fashion, music,

media art and sushi (three-star Michelin Sushi Restaurant)

Tokyo Designers Week (TDW), organized by NPO Design Association (Japan) will connect

with more than 60 DESIGN WEEKs in the world, starting from this year’s exhibition in

Milan.

In addition, we will hold a “WORLD DESIGN WEEK SUMMIT” at TDW in October. Under

the theme of “TOKYO IMAGINE”, this exhibition will be comprised of various contents

expressing Tokyo, a place where both the contemporary city and Edo culture co-exist. At

the exhibition, we welcome you with sushi, a dish that represents Japanese culture, and

dashi, which is the essential base for Japanese cuisine.

The contents include “Oh! Furoshiki Exhibition”, “Ito Jakuchu Inspired Exhibition”, “Things

for Japanese Food”, presenting behind the scenes of the Japanese outstanding food

culture, “TOKYO CREATIVE Exhibition” by Japanese companies “TOKYO CREATORS

Exhibition” by professional designers, and “SUSHI POWER PARTY”. This exhibition will

also be displayed at Tent London in September and Design Miami in December 2014.

Date ：April 8th (Tue.) - 13th (Sun.) 2014 April 7th – 8th 17:00-21:00（Reception Party） Venue ：Padiglione Visconti (Via Tortona, 58, Milan, Italy) Theme ：TOKYO IMAGINE

＜TOKYO IMAGINE Contents＞

■CHINTAI × DESIGN ASSOCIATION TOKYO MERRY-GO-ROUND by ASAMI KIYOKAWA ■ASIA AWARDS TOKYO AVANT-GARDE FASHION ■ITO JAKUCHU INSPIRED Exhibition ■SEIBU SOGO × YAMADA SEN-I “Oh! Furoshiki Exhibition” ■TOKYO CREATIVE (Company Exhibition) ■TOKYO CREATORS（Designer Exhibition） ■Media Art -Japanese Creativity × Technology- ■Things for Japanese food by Toshiyuki KITA’S ■Things for Japanese food by HUgE ■Things for Japanese food by WAO

■DASHI POWER ■SUSHI POWER PARTY

Creative Director：Kenji KAWASAKI Executive Committee：Toshiyuki KITA, Shigeru SATO Art Director：Katsumi ASABA Show Designer：Kimi HASEGAWA Main Visual - Art Director：ASAMI KIYOKAWA, Model：Rina OHTA , Emblem Design：Leon Henki （Airside Nippon） Organizer：Design Association NPO *This project is subsidized by The Ministry of Economy, Trade and Industry, Localization & Promotion of Japanese Visual Media Department (J-LOP).

TOKYO IMAGINE Outline

CHINTAI×DESIGN ASSOCIATION

<<TOKYO MERRY-GO-ROUND>> by ASAMI KIYOKAWA

Do not miss the "TOKYO MERRY GO ROUND"!

Everyone loves merry-go-round, a beautiful childhood memory of all. At this year's Milano Salone, TDW

presents a whole new type of merry-go-round designed by Asami KIYOKAWA and other Japanese creators

under the theme of Tokyo, suggesting a new style of "aa" (Japanese culture). Together with the shiny,

speedy movie projected on the merry-go-round, sense the new taste of “wa” in this fancy merry-go-round!

Project：ASAMI KIYOKAWA (Artist) × DA

Production: Naoki KAWAMOTO（Product Designer）,

Kenichiro TERAUCHI（Merry-go-round artist）

Movie: WOW

Performance：PIPPI（Dancer）

Costumes：Koshiro EBATA（Fashion Designer）

Design: ASAMI KIYOKAWA

<<TOKYO IMAGINE VISION supported by ABLE Hosho, Inc.>>

Images of the main contents of TOKYO IMAGINE – TOKYO MERRY-GO-ROUND, Ito Jakuchu Inspired

Exhibition, Media art and more –will be projected onto a huge screen and welcome all the guests.

CONTENTS

<<ASIA AWARDS>>

An international creative award started in 2013. It aims to create a solid platform for young designers, schools

and students under the age of 30 from all over the world.

THEME: TOKYO AVANT-GARDE FASHION

The essence of creativity is to step forward. The theme of this year's ASIA AWARDS is TOKYO

AVANT-GARDE. Like Beatles, Rolling Stones and Lady Gaga, we are looking for new creation which

changes the society. This year, the awards will be held under 4 categories: design, art, music and fashion.

We present young Japanese designers' works as forerunners of the fashion category. On top of it, we have

the works by last year's winners.

<Fashion Designers> Koshiro EBATA, Leonard WONG, Masaya KUSHINO, YOSHIKO☆CREATiON

<<ITO JAKUCHU INSPIRED Exhibition>>

Ito Jakuchu is one of the great painters of the Edo period (1603-1868) that captured the 'deities' of all beings

and created the 'Colorful Realm of living Beings' which is widely considered one of the supreme masterpieces

of Japanese painting. Jakuchu's works influenced contemporary art and design as well. The artworks which

were inspired by Jakuchu will be displayed at Milano Salone. We present “Tokyo Creative” through the

cross-cultural encounters of Edo and Tokyo, Past and Present at this exhibition.

<Participating Creators>

A.N.D. Ryu KOSAKA, Ryo ONISHI, Reiko SAITO, Hironori TAKEUCHI/Daisuke HIROSE/Yukio HASHIMOTO/Hiroaki

NAGAI/Masaaki HIROMURA/HisanobuTSUJIMURA/Katsumi ASABA/Katsunori AOKI, Seijiro KUBO, Tomonobu

YAMAZAKI/Kenjiro SANO/Kimi HASEGAWA/Koichi SUZUNO/Kosei KOMATSU/Kosuke TSUMURA/Manabu

MIZUNO/Naoyuki SUZUKI/Reiko SUDO/Sisyu/Sou FUJIMOTO/Tamae HIROKAWA/Toshiyuki KITA/WOW/Yasumichi

MORITA/Marcel WANDERS

<<SEIBU SOGO × MUSUBI presents Oh! Furoshiki Exhibition>>

The original Japanese culture of furoshiki – not for ecology or for “mottainai” - but “to wrap”.

We present you furoshiki drawn by top creators who work actively all over the world.

Cooperation by: MUSUBI

<Participating Creators>

Airside Nippon/Akihiro NISHINO/Chan Hwee CHONG/Eisuke TACHIKAWA/Fantasista UTAMARO/fla & boo/Gu Lei/Jaime

HAYON / JUN OSON/Karim RSHID/Kashiwa SATO/Katsumi ASABA /Kazuhiko OKUSHITA/Koshiro EBATA/Ma

YANSONG/Marcel WANDERS/Masaya KUSHINO/Momoko ANNO/Piero LISSONI/Rukkit KUANHAWATE/Sebastian

MASUDA/takcom/Taku SATOH/Tamae HIROKAWA/teamLab/Terawat TEANKAPRASITH/Tomoe SHINOHARA/Toshiyuki

KITA/Tsuguya INOUE/WOW/Yasuo TANAKA/

<<TOKYO CREATIVE（Corporate Exhibition）>>

From spatial installations to collaboration products, collaboration with top creators by companies representing

Japan's high-tech skills and brilliant products will be showcased.

■HINOKISOKEN CO.,LTD. ”mezzo tinto”

Concept：O-Bath mugen/infinity, a free-form wooden bathtub, and a deck

chair made of natural wood, covered with ukiyoe-like ultramarine striped

pattern curtain. Innovative thinking blended with traditional tub-production

technology has embodied our challenge to infuse a new life into, century-old

Japanese bathing style by using domestic natural woods.

Collaboration Creator: Mototomi Kawakami

■Toray Industries, Inc.

“Ultrasuede(R)”tea-ceremony room produced by Asami Kiyokawa

Concept ： Japanese artist Asami Kiyokawa's design contents are

substantiated as the ability to enjoy a feel of the tip material "Ultrasuede(R)"

of Toray Industries (COOL JAPAN space). If lighting is dropped, a delicate

and feminine art will emerge for a Ultrasuede(R) material.

Collaboration Creator: Asami Kiyokawa

■TOKYOBUSSANTEN

Concept：Tradition and Innovation

Exhibition of the Japanese luxury goods with a long history and traditions.

Creator Jo Nagasaka presents new Cart Stands in Japan traditional style.

Collaboration Creator：Jo NAGASAKA

<<TOKYO CREATORS（Designer Exhibition）>>

Exhibition by designers who make up Japan’s current creative industry. -From interior design (including chairs,

lighting), product design, fashion design, 3D art work using the latest technology, robots…etc.

<Prticipating Creators>

Kawabata NOBUHIRO, Ryuzi SHIBUYA, Tomohiro INABA, Takao INOUE, F.M.S., Eriko KASAHARA, Tetsu

KATAOKA, Noriyuki KITSUGI, Kenji ARAKAWA, Ryu KOZEKI, ANP, Shinichi SUMIKAWA, Toshiyui TANI,

Takahiro KITAMURA, Ryo TESHIMA, Kohsuke TODO, Toshiyuki NAMIKI, Noriko HASHIDA, Atsuhiro

HAYASHI, Jun FUJIKI, FUJIMURA MASUO, matohu Hiroyuki HORIHATA / Makiko SEKIGUCHI, Hikaru

YAMAGUCHIi & Yamaguchi Design Lab, Tsuyoshi YOSHIKAWA, Shota ISHIWATARI, un-do DESIGN

<<Media Art -Japanese Creativity × Technology->>

Cutting edge technological presentation by TeamLab and Rhizomatiks, 2 Japanese leading media art units.

■Rhizomatiks

Physicalizing Data by Rhizomatiks

Rhizomatiks, leading media art unit which produced “Global

Site”, and music video for Perfume, undertakes a new

installation based on Perfume’s performance.

■teamLab

Sketch Aquarium

This is an aquarium where sea creatures drawn by children

come to life! Children use their imagination to create colorful

sea creatures on paper. These sea creatures then come to life

as projections enter a virtual sea and begin to swim around.

When children get close to the display, a piece of food appears

before them, causing the creatures in the virtual sea to gather

around it.

■MediaBlockChair

Consists of cubes which have 3 convex and 3 concave. They

are lighting and free-standing chairs. The cube block, is a

free-standing chair. The convex and concave blocks can be

joined together to make a bench, furniture or a wall. When the

blocks are joined together, information passes from the convex

to concave blocks and the color of the concave blocks change.

By freely joining the blocks, one can change the design and

color of the space in many ways. The action of changing the

function of the space offers fun time with the furniture.

This is the concept of “New Value in Behavior”

The TOKYO SKYTREE mural Exhibited on the 1st floor of Tokyo Skytree (the tallest tower in

the world). 40 meters in length and 3 meters tall. 13 monitors

are embedded in the wall and they form a seamless picture with

the parts of the mural in the monitors moving as animation. In

traditional Japanese art, there is no centre of focus, there is no

fixed time frame, and a huge amount of information is depicted

all at once. This art work presents Tokyo as a mix of reality and

fiction, history and future; it exceeds human limits and contains

an overwhelming amount of hand drawn objects, and a colossal

amount of information.

<<Things for Japanese food by KITA’S>> Products chosen by Toshiyuki KITA, a product designer who plays an active role in not only Japan and Milan

but also in the world.

Produced by: Toshiyuki KITA (industrial designer)

<<Things for Japanese food by HUgE>> Toshiyuki Kita has been involved in lifetime’s creating “new everyday tools” for over 40 years collaborating

with makers of traditional craftworks.

<<Things for Japanese food by WAO>>

Experience Futuristic × Traditional Japanese Craft!

In the era of uncertainty, traditional craftsmanship draws the world’s attention.

Industries go back to the starting point, creating something new based on

traditional craftsmanship and Japanese creativity. This“WAO” project will

present “future tradition” products through collaborations with leading creators,

producers, and luxury brand companies. This shall be a new movement to

introduce arts and crafts of the 21st century. We will send out totally innovative

products of Japanese craftsmanship that surprise people and present the new Japanese aesthetics to the

world in New York and Paris. WAO means “Japanese Renaissance.”WAO, a new world of Japanese

craftsmanship. “WAO” is combination of two Japanese words; WA (和) + O (生), which stands for “the rebirth

of Japan” and also represents the word “WOW, ” expressed when one encounters something extremely

innovative and beautiful.

<<DASHI POWER>> Expo Milan 2015 will be centered around the theme of ‘Feeding the Planet.

Energy for Life’. Starting from this concept, we present the Japanese

traditional culture of EATING DESIGN. In collaboration with the Yagicho

Shop,established 270 years ago in Nihonbashi Tokyo, we will serve our

visitors Dashi, Japanese soup stock at the base of Japanese cuisine.

<<SUSHI POWER PARTY（by invitation）>> The TOKYO IMAGINE opening ceremony starts with the SUSHI POWER PARTY.

The Japanese traditional style food culture is now recognized as UNESCO Intangible cultural heritage. Sushi

prepared by 3 Japanese top sushi chefs, Hachiro MIZUTANI (a three start Michelin restaurant sushi chef),

Tsuyoshi HAMADA and Taichi ISHIKAWA will be served to design concerned parties and influential media.

<<Main Façade Design>>

Sushi Façade Design by Kogakuin University, Tokyo（ASIA AWARDS 2013 The School of Asia, Grand prix）

<<TOKYO IMAGINE Gift>>

SEIBU SOGO Original Products「a mano by Ptricia Urquiola」

Original cups designed by worldwide renown designer Patricia Urquiola

in collaboration with "Shuho gama by Yutaka Takeuchi" will be given as

a souvenir to each of our guests.

Please contact us if any press material be required

＜Inquiries from Journalist＞

DESIGN ASSOCIATION NPO International Office Luana matei・Rion Ando・Erika Yanagi http://www.tdwa.com/

TEL:03-3470-7699・080-3550-7699 FAX:03-3470-7705

MAIL:matei@wakusei.com, ando@wakusei.com, yanagi@wakusei.com