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TOP NIGERIAN BRANDS
ON FACEBOOK & TWITTER
(OCTOBER 2012)
Playhouse Thought Piece Page 2 02/11/2012
TABLE OF CONTENTS
1 INTRODUCTION ....................................................................................................................... 3
2 THE OVERALL TOP TEN ........................................................................................................ 4
3 TOP CONSUMER GOODS ............................................................................................................. 5
4 TOP PUBLICATIONS ................................................................................................................ 6
5 TOP RADIO STATIONS ............................................................................................................ 7
6 TOP NOLLYWOOD ACTOR/ACTRESSES ............................................................................. 8
6.1 ACTRESSES................................................................................................................................ 8 6.2 ACTORS .................................................................................................................................... 9
7 TOP MUSICIANS MALE/FEMALE ....................................................................................... 10
7.1 MUSIC (MALE) ......................................................................................................................... 10 7.2 MUSIC (FEMALE) ..................................................................................................................... 11
8 TOP PUBLIC OFFICE HOLDERS .......................................................................................... 12
9 TOP BANKS .............................................................................................................................. 13
10 ABOUT US ................................................................................................................................ 14
Playhouse Thought Piece Page 3 02/11/2012
1 Introduction The Top Ten covers the following categories
Overall Top 10
Consumer Goods
Publications
Radio Stations
Music, Male & Female
Public Office holders
Nollywood actors & actresses
Banks
Measurement:
‘Success’ is based on the number of ‘Likes’ and ‘Followers’ a brand has.
We have looked solely at the official Nigerian page of the brands.
The figures we have here were accurate as of 2nd November 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you
have any brands you think we have missed; a category you think we should be
considering or if you simply have any comments you would like to share, please
email us at [email protected] .
The Overall Top 10 is a list of the best performing Nigerian brands on Facebook and Twitter.
Playhouse Thought Piece Page 4 02/11/2012
2 The Overall Top Ten
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 247,154
2 2 ˃ CHANNELS TV 151,958
3 3 ˃ MTN 146,140
4 4 ˃ VANGUARD 132,265
5 5 ˃ PUNCH 103,999
6 6 ˃ SAHARA REPORTERS 95,088
7 7 ˃ BEAT FM 92,313
8 8 ˃ COOL FM 59,496
9 9 ˃ THISDAY LIVE 52,062
10 10 ˃ GUARDIAN 49,386
KEY – position last month Position this month
N – New entry
FACEBOOK NO OF LIKES
1 1 ˃ MTN 796,683
2 2 ˃ GT BANK 631,154
3 3 ˃ VANGUARD 430,737
4 4 ˃ DAILY TRUST 248,896
6 5 ˄ PUNCH 216,746
7 6 ˄ ETISALAT 212,817
5 7 ˅ ALWAYS 185,918
8 8 ˃ STAR LAGER 173,319
9 N SAMSUNG NIGERIA 150,103
9 10 ˅ SAHARA REPORTERS 135,939
Playhouse Thought Piece Page 5 02/11/2012
3 Top Consumer Goods
FACEBOOK NO OF LIKES
1 1 ˃ MTN 796,683
3 2 ˄ ETISALAT 212,817
2 3 ˅ ALWAYS 185,918
4 4 ˃ STAR LAGER 173,319
10 5 ˄ SAMSUNG NIGERIA 150,103
5 6 ˅ INDOMIE NIGERIA 129,001
6 7 ˅ MTV BASE 118,186
7 8 ˅ CLOSEUP NIGERIA 111,355
8 9 ˅ SPRITE NIGERIA 107,068
9 10 ˅ GLO 105,922
TWITTER NO FO FOLLOWERS
1 1 ˃ CHANNELS TV 151,958
2 2 ˃ MTN 146,140
3 3 ˃ ETISALAT 33,757
4 4 ˃ GLO 13,966
5 5 ˃ AIRTEL NIGERIA 10,298
9 6 ˄ AIT 9,228
6 7 ˅ DSTV NIGERIA 7,050
7 8 ˅ HENNESSY NIGERIA 3,419
8 9 ˅ TOMTOM HONEY LEMON 1,856
10 10 ˃ SAMSUNG NIGERIA 1,636
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 6 02/11/2012
4 Top Publications
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 465,779
2 2 ˃ DAILY TRUST 248,896
3 3 ˃ PUNCH 216,746
4 4 ˃ SAHARA REPORTERS 135,939
5 5 ˃ TRIBUNE 106,511
6 6 ˃ THISDAY LIVE 92,764
7 7 ˃ LEADERSHIP 61,009
8 8 ˃ PM NEWS 43,690
9 9 ˃ THE SUN 30,807
10 10 ˃ DAILY TIMES 22,390
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 247,154
2 2 ˃ VANGUARD 132,265
3 3 ˃ PUNCH 103,999
4 4 ˃ SAHARA REPORTERS 95,088
5 5 ˃ THISDAY LIVE 52,062
6 6 ˃ GUARDIAN 49,386
7 7 ˃ DAILY TRUST 42,720
8 8 ˃ PM NEWS 37,460
9 9 ˃ LEADERSHIP 23,433
10 10 ˃ DAILY TIMES 17,932
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 7 02/11/2012
5 Top Radio Stations
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 416,671
2 2 ˃ COOL FM 281,596
3 3 ˃ WAZOBIA FM 209,717
5 4 ˃ BRILA FM 76,442
4 5 ˃ SPLASH FM 59,151
6 6 ˃ NAIJA FM 21,109
8 7 ˄ CLASSIC FM 17,419
7 8 ˅ RAINBOW FM 16,973
9 9 ˃ RHYTHM 93.7 16,054
10 10 ˃ RADIO CONTINENTAL 10,088
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 92,313
2 2 ˃ COOL FM 59,496
3 3 ˃ RHYTHM 37,917
4 4 ˃ WAZOBIA FM 21,568
5 5 ˃ BRILA FM 17,101
6 6 ˃ SPLASH 10,144
8 7 ˄ CLASSIC FM 5,936
9 8 ˄ RAINBOW FM 3,506
10 9 ˄ RADIO CONTINENTAL 1,877
7 10 ˅ NAIJA FM 688
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 8 02/11/2012
6 Top Nollywood Actor/Actresses
6.1 Actresses
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 894,041
2 2 ˃ STEPHANIE OKEREKE 555,974
4 3 ˄ MERCY JOHNSON 469,055
3 4 ˅ TONTO DIKE 372,517
5 5 ˃ FUNKE JENIFA AKINDELE 334,469
6 6 ˃ INI EDO 243,503
7 7 ˃ OGE OKOYE 188,412
9 8 ˄ GENEVIEVE NNAJI 143,391
8 9 ˅ CHIKA IKE 130,288
10 10 ˃ BIMBO OSHIN 46,072
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 205,542
5 2 ˄ UCHE JOMBO 158,361
3 N TONTO DIKE 106,207
2 4 ˅ OMOTOLA JOLADE 100,015
3 5 ˅ FUNKE AKINDELE 85,060
4 6 ˅ RITA DOMINIC 79,113
6 7 ˅ INI EDO 51,061
7 8 ˅ MERCY JOHNSON 45,397
8 9 ˅ STEPHANIE OKEREKE 24,894
10 10 ˃ CHIKA IKE 21,512
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 9 02/11/2012
6.2 Actors
FACEBOOK NO OF LIKES
1 1 ˃ ODUNLADE ADEKOLA 138,576
3 2 ˃ NKEM OWOH 196,033
2 3 ˃ BABA SUWE 66,262
4 4 ˃ FEMI BRANCH 35,056
5 5 ˃ DESMOND ELLIOT 23,666
6 6 ˃ CHINEDU IKEDIEZE AKI 12,487
7 7 ˃ OSITA I HEME PAWPAW 9,981
8 8 ˃ NONSO DIOBI 8,475
9 9 ˃ YEMI BLAQ 1,445
10 10 ˃ RMD 1,304
TWITTER NO OF FOLLOWERS
3 1 ˄ JIM IYKE 46,010
1 2 ˅ DESMOND ELLIOT 33,670
2 3 ˅ CHIDI MOKEME 28,418
4 4 ˃ MIKE EZURUONYE 21,992
5 5 ˃ NKEM OWOH 21,774
7 6 ˄ NONSO DIOBI 18,351
6 7 ˅ RMD 17,990
8 8 ˃ CHINEDU IKEDIEZE AKI 9,724
9 9 ˃ OSITA IHEME PAWPAW 8,309
10 10 ˃ KALU IKEAGWU 4,845
KEY – position last month Position this month N – New entry
Playhouse Thought Piece Page 10 02/11/2012
7 Top Musicians Male/Female
7.1 Music (male)
MUSIC MALES NO OF LIKES
1 1 ˃ D BANJ 565,138
3 2 ˄ WIZKID 506,706
2 3 ˅ DON JAZZY 478,179
4 4 ˃ MI 471,017
5 5 ˃ TERRY G 383,870
6 6 ˃ ICE PRINCE 371,919
7 7 ˃ WANDE COAL 320,988
8 8 ˃ BANKY W 313,866
10 9 ˄ NAETO C 307,459
9 10 ˅ DAREY ART ALADE 304,717
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 425,161
2 2 ˃ WIZKID 378,128
3 3 ˃ D BANJ 345,496
4 4 ˃ BANKY W 259,454
5 5 ˃ ELDEE 220,654
6 6 ˃ MI 206,234
7 7 ˃ PETER P SQUARE 189,628
8 8 ˃ NAETO C 153,050
9 9 ˃ WAN DE COAL 150,590
10 10 ˃ DAREY ART ALADE 108,993
KEY position last month Position this month
N – New entry
Playhouse Thought Piece Page 11 02/11/2012
7.2 Music (female)
MUSIC FEMALES NO OF FRIENDS
1 1 ˃ NNEKA 225,323
2 2 ˃ ASA 43,677
3 3 ˃ GOLDIE 23,467
4 4 ˃ OMAWUNMI 21,684
5 5 ˃ TIWA SAVAGE 16,332
6 6 ˃ WAJE 14,666
7 7 ˃ SASHA P 5,617
8 8 ˃ MOCHEDDAH 4,360
9 9 ˃ DENCIA 1,970
10 10 ˃ CHIDYNMA 316
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 178,380
7 2 ˄ GOLDIE 151,463
2 3 ˅ MOCHEDDAH 112,497
4 4 ˃ OMAWUMI 67,356
5 5 ˃ ASA 56,045
6 6 ˃ WAJE 51,049
7
SASHA P 46,614
8 N WEIRD MC 36,318
9 9 ˃ EVA ALORDIAH 34,920
8 10 ˅ MUNA ABII 34,119
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 12 02/11/2012
8 Top Public office holders
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 797,697
2 2 ˃ NUHU RIBADU 207,394
3 3 ˃ PAT UTOMI 182,833
4 4 ˃ BABATUNDE FASHOLA 178,397
5 5 ˃ NASIR EL RUFAI 146,515
6 6 ˃ BUKOLA SARAKI 39,595
10 7 ˄ RAUF AREGBESOLA 26,467
7 8 ˅ ROTIMI AMAECHI 24,176
9 9 ˃ EMMANUEL UDUAGHAN 16,276
8 10 ˅ DONALD DUKE 15,954
TWITTER NO OF FOLLOWERS
1 1 ˃ NASIR EL RUFAI 112,968
2 2 ˃ BABATUNDE FASHOLA 91,898
3 3 ˃ DELE MOMODU 60,293
4 4 ˃ GOODLUCK JONATHAN 45,774
5 5 ˃ NUHU RIBADU 35,518
6 6 ˃ PAT UTOMI 23,747
7 7 ˃ BUKOLA SARAKI 16,002
8 8 ˃ BOLAJI ABDULLAHI 7,685
9 9 ˃ SEGUN MIMIKO 4,400
10 10 ˃ LIYEL IMOKE 2,233
KEY – position last month Position this month
N – New entry
Playhouse Thought Piece Page 13 02/11/2012
9 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 631,154
2 2 ˃ FIRST BANK 155,454
3 3 ˃ ACCESS BANK 33,876
5 4 ˃ WEMA BANK 32,718
4 5 ˃ UBA 22,192
6 6 ˃ DIAMOND BANK 20,534
7 7 ˃ UNITY BANK 12,385
10 8 ˄ FIDELITY BANK 10,151
8 9 ˅ SKYE BANK 9,896
9 10 ˅ KEYSTONE BANK(PHB) 3,975
TWITTER NO OF FOLLOWERS
1 1 ˃ GT BANK 26,744
2 2 ˃ FIRST BANK 7,920
3 3 ˃ ACCESS BANK 3,087
4 4 ˃ SKYE BANK 2,162
5 5 ˃ ZENITH BANK 1,945
6 6 ˃ UBA 1,581
7 7 ˃ WEMA BANK 1,580
8 8 ˃ DIAMOND 876
9 9 ˃ FIDELITY BANK 663
10 10 ˃ KEYSTONE BANK 399
KEY – position last month
Position this month N – New entry
Playhouse Thought Piece Page 14 02/11/2012
10 About Us
Playhouse is a full service digital advertising agency. If you would like to find out more,
Visit our website at www.playhousecomm.com,
‘Like’ us on Facebook at www.facebook.com/playhousecomm
Follow us on Twitter at www.twitter.com/playhousecomm
Email us at [email protected] or call us on +234 (0)13205232.
