Top 7 Tips for Membership Recruiting Success

1. Distribute the SCTE•ISBE marketing materials, coded applications and a list of talking points (the value of membership) to every chapter member and invite them to help your chapter grow.

2. Get the word out to your chapter members! Post information about upcoming SCTE•ISBE events and the value of membership on your chapter website, social media accounts and in your newsletter. Answer the “What’s in it for me?” question.

3. Host an open house or lunch/breakfast event for prospective members. Send invitations to the local systems and to the prospects in your area (SCTE•ISBE HQ can provide the contact list of prospective members for you). Advertise that you will raffle off a fabulous prize to those who join SCTE•ISBE at the event.

4. Assign each chapter board member an MSO system office and have them visit it to promote SCTE•ISBE membership, distribute SCTE•ISBE marketing materials and drop off coded member applications. A proven practice provided by the Bonneville and Great Lakes Chapters.

5. Identify your largest prospect pools and develop a strategy to recruit them (CSRs, contractors, etc.).

6. Use your chapter funds to invest in the enrollment of new members. The New England Chapter supplements the non-member registration fees and enrolls all nonmembers in SCTE•ISBE. For example, if your meeting registration fee is $25 for nonmembers, agree to put this amount towards an SCTE membership and supplement it with $60 of chapter funds to enroll the individual as a member. The Badger State Chapter takes a slightly different approach to the same concept. They offer a free tech session registration ($40 value) if the person enrolls in membership. Another option is to sponsor a “SCTE•ISBE Buy-One-Get-One” day. Encourage chapter members to bring two prospects to a technical seminar and sign them up for a ½ price membership. The chapter treasury supplements the cost of the full membership. A proven practice provided by the New England & Badger State Chapters.

7. Look to your local college or technical trade schools for prospective student members. Promote benefits that appeal to them: networking, SCTE•ISBE’s Job Connect, industry proven credentials through certification. Remember, their dues are only $42.50/year. A proven practice provided by the Lighthouse Chapter.