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Most businesses are still struggling with online advertising, and with the mobile use surpassing desktop use worldwide, it has become all the more essential to explore this territory. Small businesses in particular need to put an extra effort to create a stunning mobile ad campaign that would help them get a large number of potential customers in real-time.
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Top 5 Tips to Create Eye-Catching Mobile Ad Campaigns
Most businesses are still struggling with online advertising, and with the mobile use surpassing
desktop use worldwide, it has become all the more essential to explore this territory. Small
businesses in particular need to put an extra effort to create a stunning mobile ad campaign that
would help them get a large number of potential customers in real-time.
According to comScore, one out of every three visitors to an average retail website is completely
mobile. This means to trap this percentage of mobile users, you need to come up with an
optimal mobile experience to avoid losing your potential buyers. To meet your needs, you
should find out which devices your target audience is using. Then you can create a custom
mobile app for promotion of your company and its products or services. comScore survey
shows that 80% of internet users owns a smartphone and they are most likely to use their device
for surfing the net.
1. Ensure your ad is interactive
Remember, you are not the only one who is creating ads for mobile devices – smartphones,
tablets, iPhone, etc. Your competitors are not sitting idle but working hard to attract your
potential audience. So, you must create ads that are highly appealing and interactive. They
should encourage sign-ups for emails or to your monthly e-newsletter.
2. Know your audience
Many mobile advertisers are wasting their money on mobile ad campaign without knowing
their mobile audiences and what they are trying to achieve with those campaigns. When
working with mobile ads, especially those that insist people on downloading apps, you must
know your customers first; who uses your app the most and what they do with it.
3. Provide incentives
It can be anything from giving a coupon for dining in a restaurant to availing a flat 10 or 20%
discount on the first purchase of any products your company is selling. It will make your target
audience act immediately, because mobile is all about acting taking a call to action quickly. You
can also provide “buy one get one free” or free items with every purchase for triggering a
strong all to action.
4. Use Geo-targeting
The mobile advertising campaign will be more effective if you lay importance on Geo-targeting.
For example, The sale of a woolen garments company is bound to increase if it runs exclusive
ads in areas with a cold weather. By leveraging location and other local context variables,
marketers can optimize when and where their ads will appear to ultimately increase relevancy
while reducing wastage of money on unsuccessful ads.
5. Add the App on your website
One of the best ways of mobile app promotion is to include the same on your website. You can
encourage visitors to download the app by giving a special offer.