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# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2014-20152015 2014
1 8,500 7,055 4 20%
Beer
2 8,476 8,025 4 6%
Beer
3 6,174 5,308 3 16%
Communication Providers
4 5,202 4,177 2 25%
Banks
5 4,709 6,084 4 -23%
Retail
6 4,423 3,625 2 22%
Communication Providers
7 4,315 3,376 2 28%
Banks
8 4,185 3,585 4 17%
Beer
9 3,672 3,565 5 3%
Beer
10 3,604 3,477 4 4%
Beer
11 3,554 3,097 2 15%
Communication Providers
12 3,476 3,006 4 16%
Banks
13 3,107 4,107 5 -24%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2014-20152015 2014
40 1,236 969 2 28%
Banks
41 1,197 - 4 NEW ENTRY
Beer
42 1,118 - 1 NEW ENTRY
Banks
43 1,108 1,076 5 3%
Beer
44 1,107 1,058 2 5%
Retail
45 1,072 1,103 3 -3%
Retail
46 1,069 - 2 NEW ENTRY
Communication Providers
47 1,042 1,182 2 -12%
Food & Dairy
48 1,039 931 3 12%
Communication Providers
49 997 - 2 NEW ENTRY
Banks
50 985 1,262 4 -22%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2014-20152015 2014
27 2,017 3,446 1 -41%
Oil & Gas
28 1,940 1,759 1 10%
Banks
29 1,867 2,084 3 -10%
Banks
30 1,859 1,145 3 62%
Beer
31 1,808 1,540 3 17%
Banks
32 1,700 2,236 5 -24%
Personal Care
33 1,678 1,630 5 3%
Beer
34 1,636 1,379 4 19%
Banks
35 1,575 1,545 1 2%
Oil & Gas
36 1,533 - 2 NEW ENTRY
Banks
37 1,479 1,037 3 43%
Banks
38 1,411 - 1 NEW ENTRY
Retail
39 1,309 1,094 4 20%
Beer
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
Source: Millward Brown and BrandZ™
BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2014-20152015 2014
14 3,091 2,804 2 10%
Retail
15 3,039 2,748 1 11%
Industry
16 3,008 3,426 1 -12%
Communication Providers
17 2,845 2,486 4 14%
Retail
18 2,795 2,608 3 7%
Food & Dairy
19 2,758 3,181 4 -13%
Oil & Gas
20 2,757 2,466 2 12%
Food & Dairy
21 2,595 3,175 3 -18%
Banks
22 2,557 2,687 3 -5%
Retail
23 2,436 2,365 4 3%
Beer
24 2,398 3,058 4 -22%
Airlines
25 2,207 2,494 2 -12%
Banks
26 2,198 2,457 3 -11%
Banks
Brazil MexicoColombiaChileArgentina Peru
